- A Shift Toward Organics Among Moms, Brands, And Retailers
Engage:Moms, Julie Michaelson - Friday, March 13, 2015
I can remember when I started scanning food labels for the wo ...
- JetBlue Mentors Sustainable Food Companies
Marketing Daily, Tanya Gazdik - Friday, March 13, 2015
JetBlue Airways is launching its first business mentoring program geared toward sma ...
- U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
One key finding: Small- and midsize companies continue to carve market sha ...
- Oberto Beef Jerky's Full-Court Press Campaign Strategy
MAD, Larissa Faw - Tuesday, March 10, 2015
The beef jerky brand is introducing a multi-million dollar spring ad, marketi ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- Saatchi & Saatchi's Kevin Roberts Hops Inside A Grocery Bag
Mediapsssst, Richard Whitman - Tuesday, March 10, 2015
If there's one sure thing about Saatchi & Saatchi's Kevin Roberts, it ...
- Video Follows The Oscar Mayer Wienermobile On Cross-Country Travels
Out to Launch, Amy Corr - Wednesday, March 11, 2015
Best job ever? Oscar Mayer launched a branded video that tracks t ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Chili's Baby Back Ribs Seeks Jingle Singers
MAD, Larissa Faw - Thursday, March 5, 2015
To coincide with Chili's 40th birthday on March 13, the chain ...
- Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day
Marketing Daily, Karlene Lukovitz - Tuesday, March 3, 2015
"We believe that by sharing more images of fruits and veggies onlin ...
- Visa, Pizza Hut And Accenture Plan Connected-Car Pizza
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 3, 2015
Visa and Pizza Hut, at the Mobile World Congress in Barcelona, introduc ...
- National Ads Building Buzz At Whole Foods
Marketing Daily, Sarah Mahoney - Monday, March 2, 2015
While Whole Foods Markets took plenty of lumps last year, it sa ...
- Organic Brands Take On Conventional Farming With 'Old MacDonald' Satire
Marketing Daily, Karlene Lukovitz - Monday, March 2, 2015
"In a playful way, our new video turns the spotlight on t ...
- 5 Ethnic Food Trends For 2015
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 2, 2015
The National Restaurant Association has its 2015 list of top five fo ...
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- Bloomberg's Not-So-G-r-r-reat Cover Take
MediaDailyNews, Joe Mandese - Thursday, February 26, 2015
Don't expect Bloomberg Businessweek to make it onto food marketing giant Kellogg ...
- KFC Offering All The Coffee Cup You Can Eat In UK Outlets
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 26, 2015
KFC will be introducing Seattle's Best coffee - a brand within t ...
- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely ...
- You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights
MAD, Larissa Faw - Monday, February 23, 2015
In a campaign reminiscent of the classic Levy's rye bread effort, b ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Gorton's, Burns Group Launch Fish Sticks 2.0
MAD, Larissa Faw - Thursday, February 19, 2015
Developed by The Burns Group, a new ad campaign -- dubbed Fi ...
- Now The Food Fight Begins: Dietary Panel Calls For Less Meat, Sugar, Refined Grains
Marketing Daily - Top of the News, Thom Forbes - Friday, February 20, 2015
Reflecting what we've all been reading in recent years, the 2015 Dieta ...
- Lent Me Your Ears
Engage:Hispanics, Roberto Siewczynski - Thursday, February 19, 2015
Friends, shopper marketers, countrymen, Lent me your ears. ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- Nestle To Remove Artificial Colors, Flavors From Chocolate Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 18, 2015
The latest company to jump on the bandwagon is Nestle USA, whi ...
- Campbell CEO Morrison Cites Distrust Of 'Big Food'; Outlines Cuts And New Divisions
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 19, 2015
Campbell Soup, which is reorganizing into three divisions based on product categori ...
- Mondelez Acquires Enjoy Life Foods And Its 'Free-From' Cachet
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 17, 2015
Mondelez International - the multinational food company forged from enterprises founded ...
- Jam3 Helps Just Eat Spice Up Valentine's Day
MAD, Larissa Faw - Friday, February 13, 2015
Porn stars, bondage experts, and grandmothers doing provocative things to popsicles a ...
- ConAgra Names New CEO, Lowers Earnings Guidance
Marketing Daily, Karlene Lukovitz - Friday, February 13, 2015
Prior to Hillshire Brands, Sean Connolly served as CEO for Sara L ...
- What Can We Learn From The Organic Food Trend?
Marketing: CPG, Susan Frech - Monday, February 16, 2015
I was invited to attend a Jeffersonian Dinner in California's Napa Vall ...