- Zillow, Yelp: Mobile Search Contributing To Earnings
SearchBlog, Laurie Sullivan - Monday, February 16, 2015
Home buyers are going mobile, pushing up revenue for companies like Zillo ...
- Pissed-off Chicken Dad Don't Need No Stinkin' Mentos
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
When you're in the middle of reading your disobedient offspring the ri ...
- XO Mints Celebrates Valentine's Day With 'The Ugly Couple Song'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2015
The mints have earned something of a swag-bag niche: they were ...
- Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
Marketing Daily, Karlene Lukovitz - Friday, February 13, 2015
Deanie Elsner became its first CMO in February 2013. The company stress ...
- Mondelez Ad Efficiency Drive Gathering Pace
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
Mondelez is quickening efforts to slash non-working advertising costs so it c ...
- Sargento Teams With Food Network On First 'Chopped At Home' Challenge
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
The champion will be determined by a panel-judged cookoff of the fo ...
- Got The Munchies? Yelp Is On The Way With Acquisition of Eat24
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 11, 2015
The food order-and-delivery fight intensified on both the home and at-work fron ...
- The Next Great Produce Section
Marketing: CPG, Michael Bollinger - Wednesday, February 11, 2015
On "No Reservations" the other evening, Anthony Bourdain and French chef Er ...
- Yelp Grabs Food Delivery Startup Eat24 For $134M
Around the Net In Media, Gavin O'Malley - Tuesday, February 10, 2015
As Facebook continues to encroach on its local directory business, Yelp ...
- Hillshire Farm Naturals Offers Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
This marks the first money-back guarantee offer not only for Hillshire Far ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- ConAgra Ties Brands To Laura Vitale For Valentine's
Marketing Daily, Karl Greenberg - Saturday, February 7, 2015
Vitale will post how-to cooking videos to her YouTube channel. Then, ...
- Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Peter McGuinness, Chobani's chief marketing and brand officer, has also said th ...
- Superpretzel Encourages Moms To Return To Basics
MAD, Larissa Faw - Tuesday, February 3, 2015
This is the first time the pretzel brand has launched a targete ...
- Flute-Playing Pooch Wins Candy Bar Smackdown
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
In the latest ad to work its "Winning" tagline, Mars taps ...
- Smucker's Taking In Pets; Buys Maker Of 9Lives, Milk Bone
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 4, 2015
If it's Smucker's, it now has to be meow and woof, to ...
- Millennials Seek Story, Boomers The Fountain Of Youth
Engage:Millennials, Jennifer Maxwell-Muir - Monday, February 2, 2015
The global flavors Millennials already expect are making their way onto t ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Chester Cheetah Gets Sweet On Easter
Marketing Daily, Aaron Baar - Saturday, January 24, 2015
"Across all our brands, we're constantly looking for ways to stretch them ...
- Skittles Releases Second Teaser for Super Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
The new video shows folks in a small town interrupting their dai ...
- Snickers Teases Super Bowl Ad; Challenges Fans To Trigger Pre-Game Full-Ad Release
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
Scheduled to air in the game's first quarter, the ad is t ...
- Melvin Gordon, Who Expanded Secretive Tootsie Roll Industries, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 22, 2015
Melvin Gordon, who led Tootsie Roll Industries on a highly successful, fierce ...
- Marmite Adds Social Flavour To New Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, January 21, 2015
Marmite is looking to better the success of 2013's "End Marmite Neglec ...
- Kellogg Seeks Input In New 'Open for Breakfast' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 20, 2015
The new campaign is the latest example of major brands' focus ...
- Meredith To Raise Allrecipes Rate Base To 1.1M
MediaDailyNews, Erik Sass - Tuesday, January 20, 2015
Some magazines seem to be immune to the overall downward trend ...
- Omelet Cooks Up Campaign For Gardein
MAD, Larissa Faw - Monday, January 19, 2015
Gardein, a meatless food brand owned by Pinnacle Foods, is launching i ...
- Gorton's Teams With SparkPeople On 'Realistic Resolution' Challenge
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
The program is designed to increase awareness of the benefits of Gorton ...
- Dunnhumby: Fermented, Small-Batch Among 2015's Biggest Food Trends
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
"Responsibly produced" claims -- including Fair Trade Certified, Certified Organic, free ran ...
- Newly Revived M&M's Crispy Debuts On TV
Marketing Daily, Karlene Lukovitz - Wednesday, January 14, 2015
The creative shows the M&M's brand character "Red" instructing fellow character "Yello ...