- Organic Offerings Expected To Help Frozen Meals Category
Marketing Daily, Karlene Lukovitz - Tuesday, January 13, 2015
Together, frozen dinners and entrees, pizzas, side dishes and appetizers/snacks saw U. ...
- Tostitos NFL Video Series Stars Philly Coach Chip Kelly
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2015
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration ...
- Let's Take The B.S. Out Of Food Marketing
Marketing: CPG, Kevin Meany - Monday, January 12, 2015
As I stared at a seemingly endless array of packaged chicken par ...
- Kirstie Alley Back With Jenny Craig
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Progr ...
- Avocados From Mexico: A Fresh Super Bowl Entry
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2015
In short, the Mexican avocado industry, through AFM, its Irving, Texas-based marketi ...
- Dannon Bumps Stamos With Cam Newton For Male-Targeted Oikos Product Launch
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2015
The brand reported that it will also be a presenting sponsor ...
- Doritos Releases 'Crash the Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, January 6, 2015
Of the 10 ads, six feature babies or kids (including -- spoil ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- 2014's Top Stories Reflect Turning Point For Food, Beverage CPGs
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
U.S. sales trends and overall financials often underlined the increasingly undeniable reali ...
- Nutrisystem Launches Fast 5+ Campaign
Marketing Daily, Tanya Gazdik - Monday, December 29, 2014
Just in time for diet-related New Year's resolutions, Nutrisystem is launching Fa ...
- Atkins Launches New $20 Million Marketing Campaign
MAD, Steve McClellan - Monday, December 29, 2014
The campaign, from Interpublic's Lowe Campbell Ewald, coincides with the nutritional company ...
- Osbourne Returns For Campaign Promoting Revamped Atkins Diet
Marketing Daily, Karlene Lukovitz - Monday, December 29, 2014
For 2015, Atkins Nutritionals is sticking with spokesperson Sharon Osbourne in ...
- Eat, Drink, Be Merry For Tomorrow We'll Be Eating Bugs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 23, 2014
Just as consumers are feeling more bulge and promising to eat bett ...
- Unilever Drops Suit Against Just Mayo Maker Hampton Creek
Marketing Daily, Karlene Lukovitz - Friday, December 19, 2014
In the lawsuit, filed in November, Unilever -- which commands a 4 ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- Bahlsen Hosts 'Crappy Cookie Exchange' For The Holidays
Marketing Daily, Karlene Lukovitz - Thursday, December 18, 2014
The company is positioning its cookies as ideal for holiday celebrations ...
- Kraft Foods Group CEO Steps Down; Chairman To Succeed Him
Marketing Daily, Karlene Lukovitz - Thursday, December 18, 2014
Kraft's sales are projected to see little change this year, while prof ...
- Pot Noodle Switches To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lucky Generals is replacing Mother as Pot Noodle's main creative agency aft ...
- Krispy Kreme Offers Live Video Chat During The Holidays
Marketing Daily, Karlene Lukovitz - Wednesday, December 17, 2014
"We wanted to do our part in spreading the joy this holid ...
- Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter
Out to Launch, Amy Corr - Tuesday, December 16, 2014
Skippy peanut butter launched its first ad campaign in more than fi ...
- Court Throws Out 'All Natural' Labeling Suit Against Dole
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2014
In the past few years, food companies have experienced a significant increa ...
- Chick-Fil-A Loses Trademark Fight Versus 'Eat More Kale'
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
The Vermont “Eat More Kale” dude has beat the big guy. ...
- Top 2014 Food Stories: War On Sugar Created Biggest Behavior Shift
Marketing Daily, Karlene Lukovitz - Friday, December 12, 2014
The top five food stories overall were: The drought that drove ...
- Rice Krispies, 'Taste Of Home' Team On Holiday Event To Drive Mobile, Social Connections
Marketing Daily, Karlene Lukovitz - Thursday, December 11, 2014
Both brands are driving awareness of the sweeps through their social med ...
- Fresh & Easy, Ignited Seek "Smarter Markets"
MAD, Larissa Faw - Wednesday, December 10, 2014
The chain, which operates 167 stores in Arizona, California and Nevada, ...
- General Mills Revives French Toast Crunch In Latest Nostalgia Play
Marketing Daily, Karlene Lukovitz - Tuesday, December 9, 2014
In a 30-second TV spot, Miss Cleo demonstrates her powers by intuiti ...
- The Quiet Growth of Mobile Payments in the World of QSR
MobileShopTalk, Chuck Martin - Tuesday, December 9, 2014
The boost in mobile payments may occur quietly as masses of consume ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- Unilever Debuts First Ecommerce Project
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Unilever has launched its first ecommerce platform as part of a wid ...
- Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering
Marketing Daily - Top of the News, Thom Forbes - Friday, December 5, 2014
There's going to be a whole lot of slurping and munching goi ...