- Coffee-mate Taps 'Bachelorette' Couple To Thank Surprised Night Shift Workers
Marketing Daily, Karlene Lukovitz - Wednesday, December 3, 2014
When the intrigued workers knock on the RV door, the Sutters ush ...
- Meredith Corp. Launches 'Eat This, Not That! Magazine'
MediaDailyNews, Erik Sass - Monday, December 1, 2014
While it may be too late to prevent Thanksgiving gluttony, Meredith Cor ...
- Rufus Leonard Wins Pizza Express Digital Business
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Rufus Leonard will handle all digital creative and strategic projects for Piz ...
- Girl Scouts Open The Door To Cyber Sales
Marketing Daily - Top of the News, Thom Forbes - Monday, December 1, 2014
Just in time for a Cyber Monday that will presumably fare bett ...
- Eggs Ahoy
Real MAD, Stan Mack - Monday, December 1, 2014
...
- New Weight Watchers Campaign Offers 'Help For The Hard Part'
Marketing Daily, Karlene Lukovitz - Friday, November 28, 2014
Struggling to compete with weight-loss apps, Weight Watchers is not only getti ...
- New 'Know Your Food' Positioning For Cargill Turkey And Cooked Meats
MAD, Steve McClellan - Monday, November 24, 2014
"Consumers are becoming more interested in where their food comes from," sa ...
- New FDA Regs On Calorie Counts Exceed Activists' Expectations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 25, 2014
Ignorance will no longer be caloric bliss for folks munching out ...
- McDonald's Ask Start-Ups To Make Them Digital
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
McDonald's is looking to the technology start-up space to help source soci ...
- Nestle's Wonka Ice Cream Names Smith Bros. Digital AOR
MAD, Larissa Faw - Thursday, November 20, 2014
Nestle's Wonka brand has named the Smith Brothers Agency (SBA) as i ...
- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- General Mills Settles Suit Over '100% Natural' Claim
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The products in question contained high-maltose corn syrup and maltodextrin, ingredients th ...
- Allrecipes Cooks Up Licensed Products
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
Meredith Corp. is rolling out a licensed product line under the Allrecip ...
- Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
SearchBlog, Laurie Sullivan - Wednesday, November 19, 2014
Oatmeal chocolate chip cookies with walnuts became one of my favorite recip ...
- WPP's Sir Martin Sorrell Says Brands Too Cost Focussed
Around the Net In MAD London, Sean Hargrave - Tuesday, November 18, 2014
WPP chief executive Sir Martin Sorrell has warned companies that the ru ...
- Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff
Marketing Daily, Karlene Lukovitz - Monday, November 17, 2014
Countless brands invest in all kinds of sports sponsorships. But Cheetos h ...
- Say Cheese: Oregon's Tillamook Creamery Selects 72andSunny As AOR
MAD, Larissa Faw - Thursday, November 13, 2014
Tillamook Country Creamery Association, a farmer-owned co-op dairy from Tillamook County, Orego ...
- Kellogg's Draws Conservative Heat for Frosted Flakes' Gay Pride Support
Marketing Daily, Karlene Lukovitz - Thursday, November 13, 2014
The ad, headlined "Wear Your Stripes with Pride," features Frosted Flakes masc ...
- Pizza Hut Appoints Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, November 13, 2014
Pizza Hut has handed its GBP10 million delivery account to Ogilvy &am ...
- ConAgra Uses Search-Based Planner To Leverage Recipes Across Platforms
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
ReadySetEat - a user-friendly recipe finder designed to enable busy consumers ...
- Linda Bellingham OXO Ad To Re-Run On Christmas Day
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
Premier Foods will run a 30-year old Oxo ad on Christmas d ...
- Morrisons Sticks With Product Over Emotion This Christmas
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
Unlike other retailers, which have eschewed a product push for an emotion ...
- Chobani Sponsoring Food Product Incubator Program
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
The six-month incubator program will be based in New York City, ...
- Kraft Consolidates To Four Creative Shops
MAD, Steve McClellan - Monday, November 10, 2014
The company said it has been "reviewing opportunities to right-size and right-ca ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Kraft Culls Agency Roster
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
Kraft has slashed its agency roster, with Droga5, TBWA and Wieden+Kennedy amo ...
- Mondelez Says 'Zero Based Marketing' Already Bringing Results
Around the Net In MAD London, Sean Hargrave - Friday, November 7, 2014
Mondelez International says the recently introduced cost-focused demands on marketers are alrea ...
- Millennium Communications Cooks Up Digital No Yolks Campaign
MAD, Larissa Faw - Thursday, November 6, 2014
Developed by Millennium Communications, the digital-only campaign targets moms -- the ...
- Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead
Marketing Daily, Karlene Lukovitz - Thursday, November 6, 2014
The food industry is relieved that measures that would have required disclosi ...
- Oh Come On! Even Chamber Of Commerce Awards Are Important To Agencies!
Mediapsssst, Richard Whitman - Thursday, October 30, 2014
In super important local advertising agency news, South Florida-based Woo Creative h ...