- 'Family Circle,' 'MasterChef' Expand Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
Family Circle and "MasterChef" have launched a new consumer sweepstakes called "Sa ...
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
The Players' Tribune announced a new integrated content partnership with Tyson Food ...
- Pizza Hut Partners With Pepsi; Pledges More 'Clean' Ingredients Moves
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2016
The brand is partnering with Pepsi on a pizza giveaway tied ...
- FDA's Proposes Voluntary Reductions In Salt For Prepared Foods
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 2, 2016
The rationale for reducing sodium consumption were made clear in both t ...
- Mondelez Partnering To Create Content 'Good Enough To Make Money'
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2016
The company will partner with media companies to create content, with t ...
- NEW! Johnsonville Creates Ads Based On Employee's Ideas
Out to Launch, Amy Corr - Thursday, May 26, 2016
Everyone's a critic -- and also has the ideal ad campaign f ...
- NEW! Open House Gives Buyers A Look At Poverty In Canada
Out to Launch, Amy Corr - Friday, May 20, 2016
"Poverty isn't always easy to see" is
a campaign for t ...
- Prestigious Panel Finds GE Crops Safe To Eat; 'Buts' Remain
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 18, 2016
All the evidence shows that genetically engineered foods are safe to ea ...
- Iconic Nathan's Famous Celebrates 100th With Famous New Yorkers
MAD, Larissa Faw - Friday, May 13, 2016
Nathan's Famous and its agency MME are celebrating the renowned hot d ...
- Food And Drink Brands Welcome Potential New Rules On Advertising To Children
Around the Net In MAD London, Sean Hargrave - Friday, May 13, 2016
The food and drink industry has said it would welcome plans ...
- Gold'n Plump Crows About Being Antibiotic-Free
Marketing Daily, Aaron Baar - Tuesday, May 10, 2016
"Although we're seeing more brands going with 'no antibiotics,' we're going a ...
- FDA Will Review What 'Healthy' Means
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 11, 2016
Salmon, avocados and almonds are "healthy" for you, right? And packaged foo ...
- JAB Putting A Lot Of Dough Into Krispy Kreme
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 10, 2016
Krispy Kreme, the global hot glazed-doughnut purveyor founded in 1937 in Winst ...
- 'NYT Cooking' To Deliver Meals With Online Store Chef'd
Publishers Daily, Sara Guaglione - Friday, May 6, 2016
Select recipes from NYT Cooking, an interactive recipe site, will be curat ...
- 'WaPo's' Dana Milbank To Literally Eat His Column
Around the Net In Marketing Politics, Philip Rosenstein - Friday, May 6, 2016
Back in October, Dana Milbank of The Washington Post wrote a pie ...
- NEW! Grandma's Cookies Launches Hilariously Awkward Ads
Out to Launch, Amy Corr - Thursday, May 5, 2016
Grandma's Cookies launched four TV spots that will make you laugh uncomfortab ...
- Unilever CMO Says Snapchat Has 'Come Of Age'
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
Unilever CMO Keith Weed believes Snapchat has "come of age" and c ...
- 'People' Partners With Food Network, Cooking Channel Food Festivals
Publishers Daily, Sara Guaglione - Wednesday, May 4, 2016
People's partnership with the festivals is multiplatform; ads for the festivals wi ...
- NEW! Polish Supermarket Pranks Customers With Lively Yet Frozen Fish
Out to Launch, Amy Corr - Monday, May 2, 2016
Everyone loves fresh fish, but what happens when frozen fish move? That ...
- Krispy Kreme Celebrates Superheroes With Free Donut Promotion
MAD, Larissa Faw - Friday, April 29, 2016
In order to support this promotion, the NC-based doughnut franchise partnered wi ...
- Chocolate Maker Bakes Election Fever With Politically Themed Bars
Around the Net In Marketing Politics, Philip Rosenstein - Friday, April 29, 2016
Washington, D.C. is probably the most politically obsessed city in the countr ...
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- Hershey's, Reese's Snack Mixes Launch First National Campaign
Marketing Daily, Karlene Lukovitz - Friday, April 22, 2016
The company's snack strategy calls for covering the entire spectrum, from can ...
- Mr. Peanut Celebrates 100th Birthday
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 22, 2016
Planters rang in the 100th birthday of Mr. Peanut today, kicking off ...
- From Walmart To Whole Foods, Shifting Sands For Food Shoppers
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2016
"Marketing Daily" asked Mike Paglia, director of Kantar Retail's research and analys ...
- Pret A Manger Trial Vegetarian Store
Around the Net In MAD London, Sean Hargrave - Tuesday, April 19, 2016
Pret A Manger is set to open its first stand-alone vegetarian sto ...
- 'Allrecipes' Extends To Australia, New Zealand
Publishers Daily, Sara Guaglione - Monday, April 18, 2016
Meredith Corporation will expand the 'Allrecipes' brand through a new partnership wi ...
- Birds Eye Owner Selects Grey London For European Creative
Around the Net In MAD London, Sean Hargrave - Monday, April 18, 2016
Nomad Foods Europe, which owns the frozen-food brands Birds Eye, Findus a ...
- Pocky Shares Happiness With Its First OOH Effort In U.S.
MAD, Larissa Faw - Friday, April 15, 2016
Asian candy brand Pocky is raising awareness in the U.S. market wi ...
- Get Real: Organic Valley Tells It Like It Is For Women In The Mornings
MAD, Larissa Faw - Wednesday, April 13, 2016
Yoga in the morning sun? Journaling in the journaling nook? Not likel ...