- Mondelez Announces Billion-Dollar 2020 Ecommerce Drive
Around the Net In MAD London, Sean Hargrave - Friday, September 11, 2015
Mondelez International has gone public with its plan to boost online sal ...
- Lidl Signs Mumsnet Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Lidl hopes its new yearly partnership with Mumsnet will help build tru ...
- New Products Launched By Mr Kipling
Around the Net In MAD London, Sean Hargrave - Thursday, September 3, 2015
Mr Kipling has introduced a new look across its cake range ju ...
- Recipe Search Engine Yummly Gets $15M
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, September 2, 2015
Yummly -- a search engine for recipes -- just closed a $ ...
- NEW! Marshawn Lynch Sells Skittles On Live TV
Out to Launch, Amy Corr - Tuesday, September 1, 2015
Ronda Rousey stars in latest Carl's Jr. ad. Do a good de ...
- NEW! California Milk Advisory Board Gets Real
Out to Launch, Amy Corr - Monday, August 31, 2015
The California Milk Advisory Board (CMAB) has shifted its campaign focus wi ...
- Allrecipes Adds Search By Ingredients, Native Ads Directing Foodies To Nearby Stores
SearchBlog, Laurie Sullivan - Tuesday, September 1, 2015
Meredith's foodie Web site Tuesday officially rolled out a variety of optio ...
- 'Allrecipes' Cooks Up Social Network
The Social Graf, Erik Sass - Tuesday, September 1, 2015
'Allrecipes' is launching a new digital platform, transforming the site into wh ...
- California Milk Advisory Board, Deutsch Get 'Real'
MAD, Larissa Faw - Friday, August 21, 2015
The campaign is inspired by the country's movement to real, wholesome food ...
- SpaghettiOs Focuses On Social, Games For 50th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2015
The elements will include "party games" hosted on Facebook, prizes, gift giveawa ...
- Put Down The Tech Devices And Pop Some JOLLY TIME With Friends
Out to Launch, Amy Corr - Wednesday, August 19, 2015
I have a love/hate relationship with brand campaigns telling the world ...
- NEW! Skinny Cow Wants Employees To Post Sleepies, AKA Napping At Their Desks
Out to Launch, Amy Corr - Monday, August 17, 2015
I can't imagine anything going wrong when the boss sees a pictu ...
- U.S. Non-GMO Food, Beverage Sales Hit $200B in 2014
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2015
While the battle over whether to require labeling of foods and beverag ...
- Target Tiptoes Into Grocery Delivery
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2015
Online grocery sales are tiny compared to the U.S. total, but "Millennia ...
- Corn Dog Account Goes To Odysseus Arms
MAD, Steve McClellan - Wednesday, August 12, 2015
Foster Farms Corn Dogs brand managers were impressed with the agency's consum ...
- Bauer Launches Cooking Site, "RecipesPlus"
Around the Net In Publishing, Erik Sass - Wednesday, August 12, 2015
Bauer Xcel Media is launching a new digital food destination, RecipesPlus, ...
- 'Allrecipes' To Boost Rate Base
MediaDailyNews, Erik Sass - Tuesday, August 11, 2015
Meredith Corp. announced that 'Allrecipes' magazine, the print spinoff of the popul ...
- McDonald's Launches Its Biggest Grassroots Football Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
The campaign, which is supported by experiential and digital activity, will ...
- M&S On Why It's Adopting A Start-Up Mentality
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
The launch of Marks & Spencer's online personal assistant "Tuesday" is pa ...
- NEW! Lean Cuisine Continues Rebranding With Campaign Celebrating Phenomenal Women
Out to Launch, Amy Corr - Thursday, July 30, 2015
Nestle's Lean Cuisine is continuing its rebranding campaign with the first ...
- Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
London Blog, Sean Hargrave - Thursday, July 30, 2015
The government had to force motor companies to make less polluting vehicle ...
- Lidl Spending Twice As Much On Advertising As Other Supermarkets
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
Lidl spent more than double the amount of Tesco in the fir ...
- Discount And Middle-Class Supermarkets Rise - Time For The Big Four To Build A Customer Rapport?
London Blog, Sean Hargrave - Wednesday, July 29, 2015
The discounters and the cooperatively owned supermarkets are growing, and the b ...
- Unilever Shifting Focus From Food To Personal Care
Around the Net In MAD London, Sean Hargrave - Friday, July 24, 2015
Unilever said it is on the way to personal care becoming 5 ...
- 'Original' To Spokesman: No Soup Ads For You, Replaced By 'Seinfeld' Actor
MAD, Larissa Faw - Thursday, July 23, 2015
It sounds like a real Seinfeld episode. Chef Al Yeganeh is bei ...
- Aunt Bessie's Signs GBP6m 'I'm A Celebrity...' Deal
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The company has agreed to a three-year deal believed to be wor ...
- BBH Wins Heinz Europe Creative Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
BBH will handle the Heinz brand in the UK and the Hei ...
- Transport For London Most Popular For Apple Pay Usage
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Transport for London's (TfL) bus, tube and rail network proved the mo ...
- Oreo Launches First TV Spot For New Thins Line
Marketing Daily, Karlene Lukovitz - Monday, July 20, 2015
The first television ad for the U.S. launch of Oreo Thins li ...
- Waitrose Partners With Pinterest For Ad Trial
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Waitrose began its "#TasteOfSummer" campaign on Pinterest last week. The campaign w ...