NEW! Skinny Cow Wants Employees To Post Sleepies, AKA Napping At Their Desks

I can't imagine anything going wrong when the boss sees a picture of an employee or two napping at their desk, can you? Skinny Cow is encouraging workers to put their computers and themselves to sleep -- and afterwards perk up with a Skinny Cow Creamy Iced Coffee -- in an effort to increase employee productivity. The #SkinnyCowCoffeeNap campaign launched this week on Skinny Cow's social media sites with pictures of employees napping at their desk with a Skinny Cow drink close by. "It's the latest productivity trend that's also delicious," reads one post. The brand also encourages workers to task their co-workers with taking sleepies of them while they nap at their desk for future posting online. Offline, Skinny Cow Creamy Iced Coffee is offering office workers a midday reboot in 10 cities, including Los Angeles, Chicago, Atlanta, Dallas and Detroit. Workers will receive samples of  Skinny Cow Creamy Iced Coffee, but they'll also learn tongue-in-cheek ways to take a midday nap at work. 360i created the campaign.

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