I can't imagine anything going wrong when the boss sees a
picture of an employee or two napping at their desk, can you?
Skinny Cow is encouraging workers to put their computers and themselves to sleep -- and afterwards perk up with a Skinny
Cow Creamy Iced Coffee -- in an effort to increase employee productivity. The #SkinnyCowCoffeeNap campaign launched this week on
Skinny
Cow's social media sites with pictures of employees napping at their desk with a Skinny Cow drink close by. "It's the latest productivity trend that's also delicious," reads one post. The brand
also encourages workers to task their co-workers with taking sleepies of them while they nap at their desk for future posting online. Offline, Skinny Cow Creamy Iced Coffee is offering office workers
a midday reboot in 10 cities, including Los Angeles, Chicago, Atlanta, Dallas and Detroit. Workers will receive samples of Skinny Cow Creamy Iced Coffee, but they'll also learn tongue-in-cheek
ways to take a midday nap at work.
360i created the campaign.
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