- Pot Noodle Switches To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lucky Generals is replacing Mother as Pot Noodle's main creative agency aft ...
- Krispy Kreme Offers Live Video Chat During The Holidays
Marketing Daily, Karlene Lukovitz - Wednesday, December 17, 2014
"We wanted to do our part in spreading the joy this holid ...
- Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter
Out to Launch, Amy Corr - Tuesday, December 16, 2014
Skippy peanut butter launched its first ad campaign in more than fi ...
- Court Throws Out 'All Natural' Labeling Suit Against Dole
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2014
In the past few years, food companies have experienced a significant increa ...
- Chick-Fil-A Loses Trademark Fight Versus 'Eat More Kale'
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
The Vermont “Eat More Kale” dude has beat the big guy. ...
- Top 2014 Food Stories: War On Sugar Created Biggest Behavior Shift
Marketing Daily, Karlene Lukovitz - Friday, December 12, 2014
The top five food stories overall were: The drought that drove ...
- Rice Krispies, 'Taste Of Home' Team On Holiday Event To Drive Mobile, Social Connections
Marketing Daily, Karlene Lukovitz - Thursday, December 11, 2014
Both brands are driving awareness of the sweeps through their social med ...
- Fresh & Easy, Ignited Seek "Smarter Markets"
MAD, Larissa Faw - Wednesday, December 10, 2014
The chain, which operates 167 stores in Arizona, California and Nevada, ...
- General Mills Revives French Toast Crunch In Latest Nostalgia Play
Marketing Daily, Karlene Lukovitz - Tuesday, December 9, 2014
In a 30-second TV spot, Miss Cleo demonstrates her powers by intuiti ...
- The Quiet Growth of Mobile Payments in the World of QSR
MobileShopTalk, Chuck Martin - Tuesday, December 9, 2014
The boost in mobile payments may occur quietly as masses of consume ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- Unilever Debuts First Ecommerce Project
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Unilever has launched its first ecommerce platform as part of a wid ...
- Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering
Marketing Daily - Top of the News, Thom Forbes - Friday, December 5, 2014
There's going to be a whole lot of slurping and munching goi ...
- Coffee-mate Taps 'Bachelorette' Couple To Thank Surprised Night Shift Workers
Marketing Daily, Karlene Lukovitz - Wednesday, December 3, 2014
When the intrigued workers knock on the RV door, the Sutters ush ...
- Meredith Corp. Launches 'Eat This, Not That! Magazine'
MediaDailyNews, Erik Sass - Monday, December 1, 2014
While it may be too late to prevent Thanksgiving gluttony, Meredith Cor ...
- Rufus Leonard Wins Pizza Express Digital Business
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Rufus Leonard will handle all digital creative and strategic projects for Piz ...
- Girl Scouts Open The Door To Cyber Sales
Marketing Daily - Top of the News, Thom Forbes - Monday, December 1, 2014
Just in time for a Cyber Monday that will presumably fare bett ...
- Eggs Ahoy
Real MAD, Stan Mack - Monday, December 1, 2014
...
- New Weight Watchers Campaign Offers 'Help For The Hard Part'
Marketing Daily, Karlene Lukovitz - Friday, November 28, 2014
Struggling to compete with weight-loss apps, Weight Watchers is not only getti ...
- New 'Know Your Food' Positioning For Cargill Turkey And Cooked Meats
MAD, Steve McClellan - Monday, November 24, 2014
"Consumers are becoming more interested in where their food comes from," sa ...
- New FDA Regs On Calorie Counts Exceed Activists' Expectations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 25, 2014
Ignorance will no longer be caloric bliss for folks munching out ...
- McDonald's Ask Start-Ups To Make Them Digital
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
McDonald's is looking to the technology start-up space to help source soci ...
- Nestle's Wonka Ice Cream Names Smith Bros. Digital AOR
MAD, Larissa Faw - Thursday, November 20, 2014
Nestle's Wonka brand has named the Smith Brothers Agency (SBA) as i ...
- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- General Mills Settles Suit Over '100% Natural' Claim
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The products in question contained high-maltose corn syrup and maltodextrin, ingredients th ...
- Allrecipes Cooks Up Licensed Products
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
Meredith Corp. is rolling out a licensed product line under the Allrecip ...
- Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
SearchBlog, Laurie Sullivan - Wednesday, November 19, 2014
Oatmeal chocolate chip cookies with walnuts became one of my favorite recip ...
- WPP's Sir Martin Sorrell Says Brands Too Cost Focussed
Around the Net In MAD London, Sean Hargrave - Tuesday, November 18, 2014
WPP chief executive Sir Martin Sorrell has warned companies that the ru ...
- Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff
Marketing Daily, Karlene Lukovitz - Monday, November 17, 2014
Countless brands invest in all kinds of sports sponsorships. But Cheetos h ...
- Say Cheese: Oregon's Tillamook Creamery Selects 72andSunny As AOR
MAD, Larissa Faw - Thursday, November 13, 2014
Tillamook Country Creamery Association, a farmer-owned co-op dairy from Tillamook County, Orego ...