- Dannon Commits to Reducing Fat, Sugar
Marketing Daily, Karlene Lukovitz - Friday, March 14, 2014
Dannon is making the announcement at Friday's PHA summit in Washington, D. ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Starbucks To Begin Tests For Mobile Orders, Payments
Mobile Marketing Daily, Mark Walsh - Wednesday, March 12, 2014
Starbucks plans to begin testing a service that lets customers place orde ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once aga ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Chiquita, Fyffes Blend A Fruity Smoothie
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 11, 2014
The merger of Charlotte, N.C.-based Chiquita and Dublin, Ireland-based Fyffes creates ...
- Starcom MediaVest, Visible Measures Say Agencies Can Predict Earned Media
Social Media & Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
Brands have begun to attribute return on investments for earned media, b ...
- Twitter-Powered Vending Machine Creates 3D Oreos
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
To use the machines, people browse a selection of trending flavors display ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Oscar Mayer Creates Wake-Up App With Bacon Smell
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
Only contest winners get the plug-in. However, anyone can download the fre ...
- What The Flock? Tractor Supply Hatching Chick Days
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2014
We're seeing more of this self-reliant consumer," Andrew Heltsley, Tractor Supply's marketi ...
- Non-GMO Beats Organic Among Health-Driven Consumers
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
The "non-GMO" food/beverage product claim has for the first time surpassed "organi ...
- Mondelez, Prehype Launch Social, Sampling Platforms
Marketing Daily, Karlene Lukovitz - Tuesday, March 4, 2014
The platforms came out of the second stage of Mondelez's Mobile Futur ...
- Perdue's Harvestland In First Consumer Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 3, 2014
"We all romanticize about how our predecessors lived," notes Via creative direct ...
- Nutrition Label Reading Has Been Declining For Years
Marketing Daily, Karlene Lukovitz - Thursday, February 27, 2014
Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updatin ...
- Lots Of Feedback On Food Labels To Be Unveiled Today
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 27, 2014
Michelle Obama will today announce proposed changes to the nutritional food labe ...
- 'Self' Mag Debuts Branded Frozen Food Line
Around the Net In Media, Phyllis Fine - Tuesday, February 25, 2014
Self magazine is launching a line of branded frozen foods: "eight health-conscio ...
- Michelle Obama Proposes School Junk Food Marketing Ban
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 26, 2014
New rules proposed by the USDA and White House would restrict t ...
- More Guys In Grocery Aisles With Higher Brand Affinity
Marketing Daily, Karl Greenberg - Monday, February 24, 2014
About 54% of surveyed men said they shop for groceries and househo ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- SMG's Spark Wins ConAgra Media Duties
MAD, Steve McClellan - Thursday, February 20, 2014
It's the latest in a series of new business wins for Spar ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- Vice/FremantleMedia Forge Foodie Brand
Around the Net In Media, Gavin O'Malley - Wednesday, February 19, 2014
Expanding into new territory, Vice Media and FremantleMedia are co-creating a multichann ...
- Oberto's Protein Builds Pro Athletes
Marketing Daily, Aaron Baar - Wednesday, February 19, 2014
"It's really all about informing Americans, especially those who are active, abo ...
- Data Tells Me You Eat Pickles On Your Hamburger
Data and Targeting Insider, Laurie Sullivan - Thursday, February 20, 2014
Digital signs in fast-food restaurants and retail stores got a whole l ...
- Rudi's Promo Sends Kids To Gluten-Free Camp
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2014
Rudi's Organic Bakery is kicking off a promotion that will send ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...