- Will The BBC And TV Licence Survive Gen Z?
London Blog, Sean Hargrave - Friday, October 25, 2019
Less than half of the Gen Z audience is regularly watching B ...
- Ofcom Warns BBC May Be 'Unsustainable' If It Doesn't Attract Young Audiences
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
Deadline reveals that Ofcom is warning of a "lost generation" of you ...
- Gen Z Women: Tech-bivalent, Fiercely Open-Minded
Marketing Daily, Sarah Mahoney - Monday, October 14, 2019
This group is much less likely than other women to say th ...
- How Brands Can Reach Girls Gone Green
Marketing Insider, Elizabeth Fermon - Monday, October 14, 2019
Gen Z has stepped up in an unprecedented way as wavemakers ...
- What Kylie Jenner's Deleted Instagram Video Means For Luxury Brands
Publishing Insider, - Monday, October 14, 2019
The cosmetics mogul apparently was shamed into deleting the Instagram video aft ...
- Today's Teens Spend Less, Care More, Wear Nike
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2019
Piper Jaffray's latest teens report is out, with teens saying they've c ...
- The One Where 'Friends' Unlocks Gen Z Attention
London Blog, Sean Hargrave - Tuesday, October 8, 2019
Could the ROI "be" any better? ...
- Inclusivity, Gen Z Overriding Themes At ANA Conference
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2019
The ANA Masters of Marketing included CMO presentations from Target, Ally, Disne ...
- GenZ-Millennials Buy Into Political TV Content, Advertising - On TV, Streaming Platforms
TV Watch, Wayne Friedman - Friday, October 4, 2019
Good news for traditional TV platforms: 64% of GenZennials trust news th ...
- Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
Television News Daily, Wayne Friedman - Wednesday, October 2, 2019
A Deloitte study says younger TV viewers actually have a higher toleran ...
- Honda Targets Millennials, Gen Z With Comic Book Series
Marketing Daily, Tanya Gazdik - Thursday, September 26, 2019
"The comic book creative was selected to complement the social and digit ...
- NBCU-Owned Stations Intros LX, Local Digital News Network Aimed At Young Viewers
Digital News Daily, Karlene Lukovitz - Tuesday, September 24, 2019
Starting with YouTube, social and expanding to over-the-air and streaming next Apri ...
- Research: Gen Z Looking For New Brands, Big Hearts
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2019
Gen Z consumers may be thoroughly digital, but new research finds they' ...
- Gen Z Most Likely Demographic To Be Influenced Online
Around the Net In MAD London, Sean Hargrave - Thursday, September 12, 2019
A survey from Adobe has shown that Gen Z is the demograph ...
- Study: Financial Services Firms Are Fumbling Their Marketing
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
Yes Marketing reports that less than half of consumers are receiving releva ...
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising
MediaDailyNews, Marc Bartholomew - Thursday, September 12, 2019
Digital creative optimization allows out-of-home ads to tap into what matters ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality less ...
- Brands Need To Adapt As Less Is More For Gen Z
MAD, Clyde Mckendrick - Monday, August 26, 2019
It's difficult to say for sure what the complexities of the futu ...
- Teens Switching Away From Facebook In France And Germany
Around the Net In MAD London, Sean Hargrave - Wednesday, August 14, 2019
Teenagers are turning away from Facebook in France and Germany, according ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone a ...
- Fake News Battle Crucial As Gen Z Turns Off TV News
London Blog, Sean Hargrave - Thursday, July 25, 2019
Parity reached between social and mainstream media means fake news must ...
- Report: Gen Z, Millennials Unhappy With Social Media's Impact On Their Lives
Social Media Insider, Gavin O'Malley - Wednesday, July 24, 2019
Young people are coming to realize their mental wellness and sense ...
- Slo-Mo Gen Z: They're Not That Hip To Digital
Email Insider, Ray Schultz - Wednesday, June 26, 2019
Studies show the younger cohort peers love contact and are least worri ...
- Surprising Ways Teens Engage With Colleges
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
EAB's Doug Henderson pointed to the new slang word for growing ...
- Young Women See Straight Through Wannabe Influencers
London Blog, Sean Hargrave - Tuesday, June 11, 2019
"Love Island" is upon us, but young women trust talent and authori ...
- Email Across The Generations: Practical Tips To Get To (And Stay In) The Inbox
Show Daily, Nina Lentini - Tuesday, June 11, 2019
Kids see mail with their names and begin to identify as adult ...
- Email Marketing To The Different Generations
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Baby boomers, millennials, Gen Xers and members of Generation Z all ha ...
- Forget Millennials -- Gen Z Will Make Brand Purpose A Priority
London Blog, Sean Hargrave - Thursday, June 6, 2019
You've heard it before about millennials -- but Gen Z-ers really wi ...
- Gen Z: Wary Of Business, But Eager To See Values In Action
Marketing Daily, Ray Schultz - Wednesday, May 29, 2019
One in four can't name a single purposeful brand, according to ...
- Gen Z Believe 'Intrusive' Digital Advertising Will Not Improve
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
The company behind AdBlock Plus has commissioned research from YouGov which sho ...