Pilgrim's Just Bare Chicken Reaches Customers Where They Are

  • September 6, 2019

The Challenge

Grow the brand by introducing young Millennials and Gen Zs to it and by engaging its core customer, female heads of household ages 25 to 54.

The Execution

Because the core target is a highly educated, high-income, stressed-out woman with a family to feed, Pilgrim's has expanded the …

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