- JetBlue To Plant 83,000 Trees To Honor Customers
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
JetBlue is pledging to plant 83,000 trees -- or one to hon ...
- Organic Consciousness Gives Rise To Organic Behavior
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, April 20, 2012
These are boom times for the organic sector, as American consumers a ...
- Chevy Touts Volt With Klout
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
In this third partnership with Klout, Chevrolet is targeting six markets nationwid ...
- Going Beyond The 'End of the Road'
Marketing: Green, Brigid Milligan - Wednesday, April 18, 2012
Last week, I attended the New York Times-hosted Energy for Tomorrow conferenc ...
- Target's Earth Day Freebie: 1.5 Million Bags
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisio ...
- Ford Focus Electric Leads NASCAR Pack
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Ford's Focus Electric is the first all-electric pace car to ever le ...
- The Light Green Movement: Engaging Today's Eco-Conscious Mom
Engage:Moms, Lolita Carrico - Friday, April 13, 2012
Earth Day is just nine days away, so this is an appropria ...
- Only 35% Of Hybrid Owners Buy Another One
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
If you factor out the high-loyalty Toyota Prius, hybrid loyalty drops ...
- CBS Debuts Education, Wellness Ad To Aid Eco-Focus
MediaDailyNews, Wayne Friedman - Wednesday, April 11, 2012
Expanding its public service efforts, CBS will launch education and wellness marketi ...
- Safeway In Kids Earth Day Contest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Safeway is partnering with the Go Green Initiative to launch the fir ...
- Kermit Was Right
Marketing: Green, Stuart Hickox - Wednesday, April 4, 2012
Here's an idea: Let's all wear green clothes. Every day. Let's dri ...
- Euro RSCG: 'Activist Consumers' Are Watching
Marketing Daily, Karl Greenberg - Thursday, March 29, 2012
Nearly half of Americans believe the greatest change agent in the futu ...
- Most Americans Don't Trust "Green" Claims
MediaDailyNews, Erik Sass - Thursday, March 29, 2012
While most big brands now make some effort to appear environmentally friendl ...
- Green Doubt: Consumers More Skeptical
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
Cone Communications' new Cone Green Gap Trend Tracker reports that a minori ...
- Invisible Children: Slacktivism or Heroism?
Marketing: Green, Brad Stewart - Wednesday, March 28, 2012
As most of you are aware, Invisible Children has changed the landsca ...
- Eco-chic: Celebrating International Women's Day
Marketing: Green, Brigid Milligan - Wednesday, March 21, 2012
This March, the world celebrated International Women's Day, recognizing both the extraordina ...
- Kohl's Wins EPA Honors
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
Menomonee Falls, Wis.-based Kohl's Department Stores was honored with the Environmental Protecti ...
- P&G Backs NBC's Green Efforts
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
For the second time since its launch in 2007, NBCUniversal's "Green ...
- Raking In The Green: Benefits Of Efundraising And Digital Donation Sites
Marketing: Green, Allison Amato - Wednesday, March 14, 2012
How often do you receive free calendars, stationery sets, or custom return-addre ...
- USDA Certification Raises Bar For Biobased
Marketing: Green, Mark Eisen, Jacquelyn A. Ottman - Wednesday, March 7, 2012
With carbon footprint and energy independence on everyone's minds, many marketers a ...
- Organic Produce Still Hot
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 6, 2012
Produce volume sales may be down overall, but customers continue to embra ...
- Audi Touts E-Tron At TED
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Audi is launching a carbon-neutral ideology along with electric vehicles. So ...
- Falling In Love With Clean-Tech Marketing, Warts And All
Marketing: Green, Nicolas Boillot - Wednesday, February 29, 2012
In his "New York Times" opinion piece, "Liking Is for Cowards. ...
- Survey: Organics Purchasing Picking Up Again
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
The number of Americans reporting that they purchase organics increased from 39. ...
- Green Belief
Marketing: Green, Brad Stewart - Wednesday, February 22, 2012
There is a public water spring near my home in the rolli ...
- If A Tree Is Recycled In A Forest And No One 'Likes' It On Facebook ...
Marketing: Green, Brigid Milligan - Wednesday, February 15, 2012
I’d like to modify the philosophical query, “if a tree falls ...
- Greenpeace: Google Tops In Clean Energy, Apple Omitted
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Google got top rankings by Greenpeace Wednesday in its latest Cool ...
- Buick EAssist Mobile Games Tout MPG
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Buick is launching a series of games meant to make tracking miles-per-gall ...
- The Outdoor Industry's Social Responsibility
Marketing: Green, Jamie Wood - Wednesday, February 8, 2012
Outdoor industry companies rely on a green world to keep their produc ...
- Never Too Late: 10 New Year's Resolutions
Marketing: Green, Stuart Hickox - Wednesday, February 1, 2012
1. Exercise more Find ways to connect senior management to products, a ...