- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- HBO Max Back On Prime Video Channels, 'Max' Is Likely Name Of Merged HBO, Discovery+ Streamer
Digital News Daily, Karlene Lukovitz - Tuesday, December 6, 2022
Former owner WarnerMedia yanked HBO Max from Amazon's Prime Video Channels ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Friday, December 2, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
TVBlog, Adam Buckman - Friday, December 2, 2022
Shaquille O'Neal is a big presence on TV, most recently as t ...
- Streamers' True Goals For Ad Options: Just An Option, But Not The Main Target
TV Watch, Wayne Friedman - Friday, November 25, 2022
For major legacy TV brands, pricing their advertising options can be tri ...
- Hybrid Tiers To Drive 42% Growth In AVOD Revenue By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, November 22, 2022
The new ad-supported/subscription-supported Disney+ and Netflix offerings, along with other majors, a ...
- October TV Viewing Up 2.8% Vs. A Year Ago, Driven By Streaming
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
Overall October TV usage from all legacy and digital platforms is n ...
- Big Awards For Movies, TV Shows: What That Means For Streamer Platform Success
TV Watch, Wayne Friedman - Tuesday, November 15, 2022
Perhaps the key for modern streaming consumers isn't necessarily getting "award" stat ...
- Netflix Brand With Advertising: To Be Tainted?
TV Watch, Wayne Friedman - Thursday, October 13, 2022
Netflix is moving its premium brand into the ad-supported world -- a ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Casey Bloys Promoted To Chairman, CEO Of HBO-HBO Max
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Bloys, currently chief content officer, will report directly to CEO David Zas ...
- Warner Bros. Discovery Sued For Allegedly Inflating HBO Max Sub Numbers
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Pension board shareholder's class action filing claims now WBD CEO David Zasla ...
- HBO Teases Game-Inspired 'The Last Of Us' Series With First Trailer
Digital News Daily, Karlene Lukovitz - Tuesday, September 27, 2022
HBO Max hopes to draw fans of the game, which sold ...
- HBO/HBO Max Top All Networks, Streamers With 38 Emmys, 'White Lotus' Wins Big
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
HBO/HBO Max topped all networks and streamers with 38 wins for t ...
- Mobile App Installs: Netflix Leads Among SVODs, Tubi Among AVODs
Video Insider, Karlene Lukovitz - Tuesday, September 6, 2022
Sling TV had the fewest net installs among SVODs compared during t ...
- Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
Television News Daily, Wayne Friedman - Monday, August 29, 2022
Netflix could be pricing its upcoming ad option from $7 to ...
- 'House Of The Dragon' Sets Record HBO New Series Debut: 10M Viewers
Television News Daily, Wayne Friedman - Monday, August 22, 2022
"House of the Dragon" was HBO's best result for any episode sin ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- More Than Half Of Top Streamer Subscribers Are Single-Program Viewers
Television News Daily, Wayne Friedman - Thursday, August 18, 2022
Many subscribers sign on with premium streaming services to watch only o ...
- Enter The 'Dragon': 'Game Of Thrones' Prequel Poised For Battle
TVBlog, Adam Buckman - Thursday, August 18, 2022
Producing a companion show to "Game of Thrones," possibly HBO's biggest hi ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Here It Comes: Warner Bros. Discovery Lays Off 70 HBO Max Staff In Restructure Moves
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Restructuring is intended to help focus more resources on scripted originals deem ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ Follow
Television News Daily, Wayne Friedman - Friday, August 12, 2022
Netflix has few challengers in streaming minutes of viewing, but there ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- Warner Bros. Discovery Plans Summer 2023 HBO Max - Discovery+ Merger, Followed By FAST Launch
Digital News Daily, Karlene Lukovitz - Friday, August 5, 2022
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q ...
- Warner Bros. Discovery Scraps $90M 'Batgirl' Flick, Rumors Fly About Impending Strategic Revelations
Digital News Daily, Karlene Lukovitz - Wednesday, August 3, 2022
WBD also shelved a $40M Scooby-Doo movie. Cost-cutting and strategic refocus appe ...