- Netflix Brand With Advertising: To Be Tainted?
TV Watch, Wayne Friedman - Thursday, October 13, 2022
Netflix is moving its premium brand into the ad-supported world -- a ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Casey Bloys Promoted To Chairman, CEO Of HBO-HBO Max
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Bloys, currently chief content officer, will report directly to CEO David Zas ...
- Warner Bros. Discovery Sued For Allegedly Inflating HBO Max Sub Numbers
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Pension board shareholder's class action filing claims now WBD CEO David Zasla ...
- HBO Teases Game-Inspired 'The Last Of Us' Series With First Trailer
Digital News Daily, Karlene Lukovitz - Tuesday, September 27, 2022
HBO Max hopes to draw fans of the game, which sold ...
- HBO/HBO Max Top All Networks, Streamers With 38 Emmys, 'White Lotus' Wins Big
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
HBO/HBO Max topped all networks and streamers with 38 wins for t ...
- Mobile App Installs: Netflix Leads Among SVODs, Tubi Among AVODs
Video Insider, Karlene Lukovitz - Tuesday, September 6, 2022
Sling TV had the fewest net installs among SVODs compared during t ...
- Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
Television News Daily, Wayne Friedman - Monday, August 29, 2022
Netflix could be pricing its upcoming ad option from $7 to ...
- 'House Of The Dragon' Sets Record HBO New Series Debut: 10M Viewers
Television News Daily, Wayne Friedman - Monday, August 22, 2022
"House of the Dragon" was HBO's best result for any episode sin ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- More Than Half Of Top Streamer Subscribers Are Single-Program Viewers
Television News Daily, Wayne Friedman - Thursday, August 18, 2022
Many subscribers sign on with premium streaming services to watch only o ...
- Enter The 'Dragon': 'Game Of Thrones' Prequel Poised For Battle
TVBlog, Adam Buckman - Thursday, August 18, 2022
Producing a companion show to "Game of Thrones," possibly HBO's biggest hi ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Here It Comes: Warner Bros. Discovery Lays Off 70 HBO Max Staff In Restructure Moves
Digital News Daily, Karlene Lukovitz - Tuesday, August 16, 2022
Restructuring is intended to help focus more resources on scripted originals deem ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ Follow
Television News Daily, Wayne Friedman - Friday, August 12, 2022
Netflix has few challengers in streaming minutes of viewing, but there ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- Warner Bros. Discovery Plans Summer 2023 HBO Max - Discovery+ Merger, Followed By FAST Launch
Digital News Daily, Karlene Lukovitz - Friday, August 5, 2022
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q ...
- Warner Bros. Discovery Scraps $90M 'Batgirl' Flick, Rumors Fly About Impending Strategic Revelations
Digital News Daily, Karlene Lukovitz - Wednesday, August 3, 2022
WBD also shelved a $40M Scooby-Doo movie. Cost-cutting and strategic refocus appe ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- Duolingo, HBO Max Introduce Lessons In High Valyrian
D2C Insider, Sarah Mahoney - Monday, July 25, 2022
With the debut of "House of the Dragon" just weeks away, Duolin ...
- Worthy Mention..Or Not? Streaming Gains More Steam Amidst Emmy Nominations
TV Watch, Wayne Friedman - Friday, July 15, 2022
The shift to streaming was highlighted in 2018, when Amazon Prime Video ...
- Brace Your Streaming Self: Might 'HBO Min' Be Coming?
TV Watch, Wayne Friedman - Wednesday, July 13, 2022
The Discovery CEO may be more the TV-media centric boss for a ...
- Connected TV Households Grow 7% To 85.7 Million In US As Programming Expands
Research Intelligencer, - Friday, June 17, 2022
Cord-cutters now make up 38% of CTV households, compared with 22% ...
- CTV Viewing Hours Grow Nearly 20% In March -- 122 Hours Per Household
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Although some recent analysis points to a slowdown, streaming consumption continues ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- AT&T Drops HBO Max From Most Costly Wireless Plan
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AT&T spun off Max's parent, WarnerMedia, just two months ago. ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...