The measurement company adds that the average CTV viewing days per month now comes in at 21.3 days -- up 3.2 days versus March 2021.
Netflix still commands the biggest share of hours watched per hour per month -- at 43 hours (a 37% share), followed by YouTube at 39 hours (27%); Hulu, 33 hours (16%); Amazon Prime Video, 17 hours (11%); Disney+, 13 hours (5%); and HBO Max, 11 hours (4%).
These top six CTV platforms total 8 billion hours of content watched in March -- out of a total of over 11 billion hours. U.S. homes streaming CTV content are up 6.7% (5.7 million homes) to 85.7 million homes from March 2021.
It says consumers are taking on ad-supported CTV platforms slightly faster than non-ad-supported TV -- growing 29% (77.5 million households) versus 21% for non-ad platforms (77.7 million homes).
All this can benefit the number of average streaming platforms watched per home -- now at 5.4 services a month -- up from 4.7 in March 2021 and 4.7 in March 2020.
Comscore defines CTV as the delivery of digital video to televisions via embedded or set-top box internet-connected devices.
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