- Canadian Fitness Firm Defends Email Demanding That Gyms Be Allowed To Re-Open
Around the Net in Email, Ray Schultz - Friday, October 30, 2020
Good Life Fitness is under fire for an email blast to membe ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 24 ...
- 'Well+Good' Sees 300% Video, Subscriber Growth
Publishers Daily, Sara Guaglione - Wednesday, October 14, 2020
Across all platforms in 2020, the health-and-wellness claims more than 42 milli ...
- Amazon Prevails In Lawsuit Over Teen's Overdose On Caffeine Powder
PolicyBlog, Wendy Davis - Thursday, October 1, 2020
Ohio's highest court unanimously ruled Amazon was not responsible for the dea ...
- TikTok Bans Some Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
TikTok will introduce in-app controls that filter out comments and limit simil ...
- Horizon Next Wins TV Media AOR For Jenny Craig
Accounts on the Move, Steve McClellan - Thursday, September 17, 2020
Horizon Next, the performance marketing division of Horizon Media, has been award ...
- Peloton To Offer New Options With Many Gyms Still Closed
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Peloton is preparing to launch a cheaper treadmill and a new high-e ...
- 'Self' Magazine Announces 2 Award Seals, Product Line With JimmyJane
Publishers Daily, Sara Guaglione - Friday, September 4, 2020
Expanding into licensing and commerce, 'Self' is collaborating with JimmyJane on ...
- Stories In 2 Top Men's Health Magazines Not Always Backed By Medical Evidence
Publishers Daily, Fern Siegel - Monday, August 31, 2020
Two titles were cited for ""unclear, nonexistent or contradictory" medical evidence ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- Amazon Launches Health-And-Fitness Tracker
Digital News Daily, Gavin O'Malley - Thursday, August 27, 2020
Halo serves solely as a means of monitoring one's physical movements, sle ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- Beachbody Works Media Muscle To Take On High- And Low-End Competition
Brand Insider Podcast, Steve Smith - Friday, August 21, 2020
The pandemic, lockdowns and health worry helped double the company's membership a ...
- Fitness Star Develops Nutrition Shakes
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 13, 2020
Jake “Body by Jake” Steinfeld, star of his own fitness TV sho ...
- Will Fans Start Betting On Athletes' Biometrics During A Televised Game?
TV Watch, Wayne Friedman - Thursday, July 23, 2020
With major sports leagues set to return to TV, new content wi ...
- Google Promises To Exclude Fitbit Data From Ads
TV Watch, Wayne Friedman - Wednesday, July 22, 2020
But that would go against history. Google is all about the d ...
- Lululemon Bulks Up With Purchase Of Tech Home Fitness Company Mirror
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 30, 2020
The activeweaar company is paying $500 million to buy Mirror, which strea ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-ho ...
- EU Sets July 20 Deadline To Decide On Google, Fitbit Acquisition
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Antitrust regulators from the European Union will decide by July 20, wheth ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- How Tonal Pivoted During COVID-19, Challenges Seen During Recovery
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2020
To leverage paid search, Tonal shifted more dollars toward terms like "custom ...
- Turning To Consumer Needs: Home Gym, Online Telecom, Aggressive Rats
Show Daily, Nina Lentini - Monday, June 8, 2020
There you are, a high-end, scrappy, compact home gym option, looking f ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns
Digital News Daily, Wendy Davis - Friday, May 15, 2020
"If Google acquires consumers' data generated by the use of Fitbit wearable ...
- Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
Marketing Daily, P.J. Bednarski - Friday, May 1, 2020
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer dat ...
- Samsung Offers Free Fitness Apps In Its Smart TVs
Marketing Daily, P.J. Bednarski - Tuesday, April 21, 2020
The smart TV apps package gives consumers over 5,000 hours and 2 ...
- Headspace Leans Into Its Mindfulness Moment
D2C Insider, Sarah Mahoney - Monday, April 20, 2020
Headspace, the mindfulness pioneer, is offering a product -- peace of mi ...
- Have A Workout, Then Pop A Michelob Ultra, Virtually -- Then Leave A Tip
Marketing Daily, P.J. Bednarski - Wednesday, April 15, 2020
Michelob Ultra spearheads a virtual workout series led by top trainers a ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-a ...