- Premier Protein Highlights Personal Progress, Not Before-And-After Images
Marketing Daily, Steve Ellwanger - Thursday, January 23, 2020
Ads for the marketer of premade protein shakes follow four consumers ...
- PopSugar Launches 4-Week Fitness Program On Glow Platform
Publishers Daily, Melynda Fuller - Monday, January 20, 2020
The new workout solution, the four-week fitness program "Full-Body Fusion," caters ...
- Peloton Flexes First-Mover Advantage
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2020
Wedbush believes Peloton has the best odds of "becoming synonymous with at-ho ...
- Peloton Bikes Through Ad Competition
TV Watch, Wayne Friedman - Thursday, January 16, 2020
Two different TV commercials are selling the same product -- do viewe ...
- Quarter Of Women Say Fitness Influencers Make Them Feel Bad About Themselves
Around the Net In MAD London, Sean Hargrave - Tuesday, January 14, 2020
Research from Sport England reveals that a quarter of women find soci ...
- Smart Watch-Fitness Tracker Usage Varies By Income, Gender
Digital News Daily, Gavin O'Malley - Friday, January 10, 2020
Despite offering a range of price points, makers of smart watches a ...
- NutriBullet Targets New Years' Resolution Makers
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
The ads feature a BulletFit class with an instructor getting people amp ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwel ...
- Peloton Goes For A Ride, TV-Style
TV Watch, Wayne Friedman - Monday, December 9, 2019
Beyond the ad criticism, some might ask the obvious: Can average consume ...
- Peloton Ad Backlash Wipes $1.5bn Off The Company's Value
Around the Net In MAD London, Sean Hargrave - Thursday, December 5, 2019
The ad where a husband buys his wife an exercise bike h ...
- What Google's FitBit Buy Means For Wearables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 11, 2019
Since its launch in 2009, Fitbit has evolved considerably. Its software—t ...
- Does A Video Subscription Make Peloton A Media Company?
TV Watch, Wayne Friedman - Thursday, October 31, 2019
A video-based monthly subscription service costing around $39 a month sounds li ...
- Alphabet Reportedly Makes Bid To Buy Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Google's parent has reportedly made an offer to acquire Fitbit, the heal ...
- With Help From FCB Inferno, Disney Fuels UK's Sport England Movement
MAD, Larissa Faw - Friday, October 25, 2019
Disney-inspired dance-along film shows mothers engaging in home-based exercise routines with the ...
- Suit Over Alleged Time-Wasting Email Is Withdrawn
Email Marketing Daily, Ray Schultz - Thursday, October 17, 2019
The plaintiff claims the weight-loss email caused loss of resources, productivity a ...
- Selling 'Happiness,' Peloton Goes All Out In Its IPO Filing
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 29, 2019
Still, "fitness is a historically faddish category. Exercise manias, from the Thighmast ...
- The SoulCycle/Equinox Roast: Consumers Find The Funny In Boycotts
Marketing Daily, Sarah Mahoney - Friday, August 9, 2019
"Everyone who cancels their equinox and soul cycle memberships, meet me ...
- Sen. Blumenthal Calls For FTC To Probe Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, June 5, 2019
"These products, marketed to adolescents and young adults through celebrity endorsements a ...
- Former 'Cosmo' Editor Leads Editorial For The Well Health Club
Publishers Daily, Melynda Fuller - Monday, May 20, 2019
The addition of editorial would allow The Well an outlet for marketin ...
- How Brands Can Make Business Travelers' Lives Easier
MAD, Larissa Faw - Wednesday, May 15, 2019
Digitas' report on stressed-out lives of road warriors gave brands an opportuni ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analy ...
- Microsoft Pulling Plug On Fitness Tracker Support
Connected Thinking, Chuck Martin - Sunday, March 3, 2019
Owners of the devices can continue to use their trackers after M ...
- Martha Stewart Advising Cannabis Firm On Hemp-Derived CBD Products
Marketing Daily - Top of the News, Thom Forbes - Friday, March 1, 2019
Strange bedfellows? "Canopy Growth said [Stewart] was an obvious choice due ...
- USIM Lands Crunch, Second New Biz Win In As Many Months
MediaDailyNews, Joe Mandese - Wednesday, February 27, 2019
Independent media agency USIM is on a roll, winning its second pie ...
- Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth
Publishers Daily, Sara Guaglione - Friday, February 8, 2019
Dotdash's health and wellness and home improvement verticals Verywell and The Spru ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Se ...
- 'Strahan And Sara' Named Media Partner For The 'Shape' Half-Marathon
Publishers Daily, Melynda Fuller - Wednesday, January 30, 2019
Shape's 16thannual Women's Half-Marathon, set to take place in New York's Centr ...
- 'Elle, 'Town & Country' Hire Beauty Directors, CNX Adds Execs
Publishers Daily, Melynda Fuller - Tuesday, January 29, 2019
Katie Jayne Becker has been named Elle's beauty director. 'Town & Countr ...
- Good Housekeeping Institute Partners With Elysium Health, Launches GH Wellness Lab Hearst
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
The Good Housekeeping Institute Wellness Lab at Hearst Tower will operate ...
- Merkley+Partners Named AOR For Fitness Brand Performix
MAD, Steve McClellan - Thursday, January 24, 2019
Merkley will provide creative and media services from its New York offic ...