- Celebrity-Led Wellness Brand Debuts Via Viral Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 16, 2019
"Each founding celebrity is heavily invested in the product's efficacy and benef ...
- Company That Suppressed Reviews Ordered To Pay $25 Million
Digital News Daily, Wendy Davis - Monday, January 7, 2019
A federal judge has ordered weight-loss marketer Roca Labs to pay mo ...
- App Store Service Revenue Skyrockets As Device Forecast Gets Cut
Digital News Daily, Laurie Sullivan - Thursday, January 3, 2019
App Store service revenue drove all-time record highs at Apple, with ...
- David Lloyd Hires TBWA/Manchester
Around the Net In MAD London, Sean Hargrave - Thursday, January 3, 2019
David Lloyd has appointed TBWA/Manchester as its ad agency. "Campaign" reveals th ...
- Google Search Models Predict Opioid Overdoses
Performance Marketing Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. region ...
- Hours Of TV Watching: Great For Networks, Not For Your Health
TV Watch, Wayne Friedman - Monday, November 26, 2018
Nearly 26% of adults sit down more than eight hours a d ...
- Smart Footwear Tracks Steps And Heats Feet
Connected Thinking, Chuck Martin - Tuesday, November 13, 2018
A French company is now launching an advanced version of smart heati ...
- 'Men's Health,' Crunch Fitness Partner For Workout Classes
Publishers Daily, Sara Guaglione - Wednesday, October 31, 2018
The classes celebrate the mag's 30th anniversary. Called "30 in 30 Power ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- John Hancock Makes Smartwatches Central To Life Insurance Business
Around the Net In Digital, Gavin O'Malley - Thursday, September 20, 2018
In lieu of underwriting traditional life insurance, John Hancock has decided ...
- Kinder App, Sites And YouTube Channel Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
Websites, an app and a YouTube channel for Kinder have been bann ...
- Coke And Football? Booze And Health? What Gives?
London Blog, Sean Hargrave - Friday, September 14, 2018
Are brands conning the public with health activations, or is the publ ...
- NHS And Fitbit Enter Top Ten UK Brands Table
Around the Net In MAD London, Sean Hargrave - Thursday, September 13, 2018
It is hardly surprising to see Apple top a league table ...
- Showcasing Grace And Grit, Pure Barre Breaks First Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2018
The Denver-based boutique fitness chain demonstrates ballerina moves in all-digital campaign, "Pu ...
- Google Relaunched 'Fit' App
Around the Net In Digital, Gavin O'Malley - Tuesday, August 21, 2018
Google just relaunched its Fit fitness tracking app with the help ...
- Hottest Fitness Trend: A Cold Gym?
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, August 14, 2018
Yep, at New York City-based Brrrn, "billed as the world’s first co ...
- Google Works With Michael Kors To Introduce A Smart Runway Watch
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 14, 2018
The latest version of the Michael Kors Runway, complete with Google Assistan ...
- R2C Group Drops Peloton For Aaptiv
MAD, Larissa Faw - Friday, August 3, 2018
Citing a conflict of interest (and likely higher ad budget), R2C Gro ...
- 'Outside,' Blue World Voyages Partner To Launch Active Lifestyle Cruises
Publishers Daily, Melynda Fuller - Tuesday, July 31, 2018
Blue World Voyages' new style of cruise ship focuses on adventure tri ...
- Sleepless: 51% Willing To Buy A Sleep Tech Product
Connected Thinking, Chuck Martin - Monday, July 23, 2018
Many consumers have the capability to use Internet of Things technology whi ...
- Fitness Leads The Drive For Influencer Marketing
Around the Net In MAD London, Sean Hargrave - Monday, July 23, 2018
"Campaign" reveals that fitness, travel and parenting are the top three industri ...
- Sugar Tax Bites As Diet Coke Starts Outselling The Original
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Marketing Week has an interesting read on how Diet Coke is n ...
- Exposure To Public Health Ads Online Promotes Better Long-Term Health, Fitness: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 5, 2018
The study found that people exposed to public health ads online we ...
- London Shops Get Fit For Chance To Build Rwandan School
Around the Net In MAD London, Sean Hargrave - Thursday, June 21, 2018
MediaTel is reporting from the front line on London agencies' bid ...
- Fitbit Collaborates With Google On Wearables, Connecting Healthcare Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Fitbit will use Google's Cloud services and Healthcare API to build o ...
- 'Muscle & Fitness,' 'Flex' Magazines Merge, Frequency Upped
Publishers Daily, Sara Guaglione - Monday, April 23, 2018
'Muscle & Fitness' now incorporates Flex's bodybuilding coverage and training programs ...
- 'Shape' Redesigns Magazine To Focus On Wellness
Publishers Daily, Sara Guaglione - Wednesday, April 11, 2018
Shape has redesigned its print magazine to include more wellness and holist ...
- Hearst Magazines Digital Media, FitFlop Team For International Walk To Work Day
Publishers Daily, Melynda Fuller - Friday, April 6, 2018
Elle, Harper's Bazaar and Marie Claire are promoting the day through ...
- 'Sugar Tax' Begins In The UK
Around the Net In MAD London, Sean Hargrave - Friday, April 6, 2018
Today is the day the much talked-about "sugar tax" comes into effec ...
- Email Addresses Stolen In MyFitnessPal Breach
Email Marketing Daily, Ray Schultz - Friday, March 30, 2018
Another massive data breach has occurred, this one potentially affecting 150 milli ...