- Fitbit Intros Another Smartwatch
Around the Net in IoT, Chuck Martin - Tuesday, March 13, 2018
Fitbit has introduced another smartwatch, the Fitbit Versa. This follows its fir ...
- Samsung, Philips Team On Connected Health
Around the Net in IoT, Chuck Martin - Monday, March 12, 2018
Samsung and Philips are collaborating to focus on innovating healthcare applications. Samsu ...
- Tough Mudder Partners With Celsius Fitness Drink
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2018
Celsius will be a presenting sponsor of the 2018 Tough Mudder Nor ...
- Apple Watch, Hearables Fuel Wearables Market Growth
AI & IoT Daily, Chuck Martin - Thursday, February 22, 2018
Wearable sales will grow an average of 20% each year over t ...
- Peloton Pivots From Product Focus To Brand Storytelling
Marketing Daily, Aaron Baar - Wednesday, February 7, 2018
"As we have grown our awareness and success, we're finally ready ...
- Planet Fitness Sponsors A Different Sort Of 'Olympian'
Marketing Daily, Aaron Baar - Monday, February 5, 2018
"We believe that our members should be celebrated for their achievements, a ...
- Health Club Forbids Cable News, Politics Too Controversial
TV Watch, Wayne Friedman - Wednesday, January 10, 2018
A major health-club chain based in Minneapolis -- Life Time Athletic ...
- Philip Morris Tells Brits It Is Giving Up Smoking, They Should Too
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
It's a New Year's resolution like you've never seen before. Philip Morr ...
- Philip Morris Quitting The Habit Is More Branding Than Altruism
London Blog, Sean Hargrave - Wednesday, January 3, 2018
The company behind Marlboro wanting the UK to quit the habit ...
- M&C Saatchi TV Ad Encourages Smokers To Quit
Around the Net In MAD London, Sean Hargrave - Tuesday, January 2, 2018
Public Health England has launched a GBP1m campaign to encourage smokers ...
- Arnold WW, Havas Media Awarded Ad Duties For Hotshot Sports Drink
Accounts on the Move, Steve McClellan - Wednesday, November 29, 2017
Arnold Wordwide and sibling media agency Havas Media have been selected f ...
- Peloton Tells Consumers To 'Give It All' For The Holidays
Marketing Daily, Aaron Baar - Thursday, November 16, 2017
The internet-connected stationary bikes maker's new campaign suggests gifting of one ...
- Fitbit Aims To Shift Perceptions With Real Stories
Marketing Daily, Tanya Gazdik - Thursday, November 9, 2017
The campaign aims to increase brand awareness and engagement and drive us ...
- Tough Mudder, Spartan Add Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, November 8, 2017
Tough Mudder and recovery drink Kill Cliff have partnered for the 2018- ...
- Fitbit Pay Launches In The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, October 24, 2017
Fitbit is debuting its wearables payment system in the UK, but on ...
- Tough Mudder To Deliver Programming On Facebook Watch
Marketing Daily, Tanya Gazdik - Monday, September 25, 2017
Facebook will be the exclusive video platform for the new $50,000 Tough ...
- Oliver Launches Healthcare Division
Around the Net In MAD London, Sean Hargrave - Thursday, September 21, 2017
In-house agency Oliver will open up a healthcare arm, "The Drum" repo ...
- 80% Of Millennials Want To Pay Via Wearable During Exercise
Connected Thinking, Chuck Martin - Monday, September 11, 2017
The capabilities of wearables continue to evolve, but there's one feature th ...
- The Flexibility Of Email Marketing
Email Marketing Daily, Jess Nelson - Friday, September 1, 2017
Health and alcohol may be polar opposites, but both the liquor compa ...
- Wearable Shipments Grow 10%, Smartwatches 61%
Connected Thinking, Chuck Martin - Thursday, August 31, 2017
Smartwatches continue their climb against all other wearables. The wearables market al ...
- AMI increases 'Men's Journal' Circ, 'Men's Fitness' Goes All-Digital
Publishers Daily, Sara Guaglione - Monday, August 14, 2017
American Media Inc. is folding print subscriptions to 'Men's Fitness' into i ...
- Tough Mudder Expands Into Fitness Studio Industry
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2017
"As soon as locations are finalized (usually on lease signing), we wi ...
- Rodale Sets Deadline For Bids
Publishers Daily, Sara Guaglione - Wednesday, July 19, 2017
Hearst, Bonnier, Meredith and Ziff-Davis are believed to have expressed interest ...
- NEW! Renew Life Launches First Ad Campaign
Out to Launch, Larissa Faw - Wednesday, June 7, 2017
Clorox's Renew Life and its new AOR FCB Chicago are launching t ...
- Peloton Brings The Workout Home
Marketing Daily, Aaron Baar - Wednesday, May 24, 2017
"More Americans work out at home than anywhere else," Carolyn Tisch Blodget ...
- 'Women's Running' New EIC Warren To Expand Social Media, Branding Opportunities
Publishers Daily, Sara Guaglione - Wednesday, May 24, 2017
Warren wants to incorporate more cobranding and partnership opportunities across different channe ...
- Action On Sugar Calls For A Confectionary Tax
Around the Net In MAD London, Sean Hargrave - Friday, May 12, 2017
Health campaign group, Action on Sugar, has published a six-point manifesto th ...
- NEW! 'Poster Boys' Mock 'Puffy Baby Man' In Planet Fitness Ad
Out to Launch, Amy Corr - Tuesday, May 9, 2017
Drink "Responsibly." Protect like a mother. Let's launch! ...
- FTC Presses Claims Against Company That Sought To Squelch Reviews
Daily Online Examiner, Wendy Davis - Tuesday, April 25, 2017
"Prospective customers searching for information on Roca Labs ... would not necessari ...
- Propel Gets 'Ugly' For Fitness
MAD, Larissa Faw - Wednesday, April 19, 2017
In addition, the brand is launching Propel Co:Labs, a national program th ...