- Exercise Is 'Contagious' On Social Networks
The Social Graf, Erik Sass - Wednesday, April 19, 2017
A study published in Nature, shows that exercise - specifically running ...
- Aflac Partners With Tough Mudder
Marketing Daily, Tanya Gazdik - Tuesday, April 18, 2017
"This partnership underscores our brand's commitment to promoting corporate team building ...
- BoKU Superfood Helps Dad, Baby Compete In Spartan Race
Out to Launch, Amy Corr - Wednesday, March 29, 2017
I came across this amusing video for BoKU Superfood and the ri ...
- MPs Urge Tougher Action On Junk Food, Drinks
Around the Net In MAD London, Sean Hargrave - Tuesday, March 28, 2017
MPs are calling on advertising regulators to do more to curb t ...
- 60% Use Their Smartwatch To Track Steps Taken
Connected Thinking, Chuck Martin - Thursday, March 23, 2017
If nothing else, people who wear smartwatches are using them to tra ...
- Diets, Data Points: How Tech Keeps Us Healthier
Mobile Marketing Daily, JM Herrmann - Tuesday, March 21, 2017
Whether that be physical, mental, financial or even nutritional, we can't de ...
- FA Unveils New 'For All' Strategy, Aims To Double Women's Participation By 2020
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The FA said the purpose would inform its work from the grassroo ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clien ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search ...
- TLC's Wide, Weird World Of Obesity
TVBlog, Adam Buckman - Thursday, March 9, 2017
At the moment, "My 600-lb Life" is one of the most conspicuo ...
- Tough Mudder Expands Sports Brand Internationally
Marketing Daily, Tanya Gazdik - Tuesday, March 7, 2017
Sponsors and partners include Merrell, Jeep, U.S. Army, Vega, Olympus, For Goodne ...
- Social Media Boosts Fitness Participation
The Social Graf, Erik Sass - Wednesday, March 8, 2017
One of social media's benefits is its ability to boost participation ...
- Bud Light Relaunched In The UK
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
Bud Light is forging a comeback in the UK, 16 years aft ...
- Social Media Behind Rising Stress Levels, Say Shrinks
The Social Graf, Erik Sass - Thursday, February 23, 2017
The American Psychological Association's new report, "Stress in America 2017: Technology a ...
- WPP Consolidates Health Agencies
Around the Net In MAD London, Sean Hargrave - Tuesday, February 7, 2017
WPP has grouped all its health-oriented specialist agencies under a new umbrell ...
- 16% Own Wearables, 76% Don't Plan To Buy Any
AI & IoT Daily, Chase Martin - Tuesday, January 31, 2017
The world of wearables leans toward fitness trackers, although overall adoption ...
- Arla Protein Combines Fitness With A Cute Dog In 'Bootcamp Doggy'
Out to Launch, Amy Corr - Wednesday, January 18, 2017
Arla Protein launched a
30-second TV spot that combines hard wo ...
- Fitness First Offers Commuters Free Gym Access During The Tube Strike
Around the Net In MAD London, Sean Hargrave - Monday, January 9, 2017
Commuters will be given free access to shower and gym facilities acro ...
- NEW! Planet Fitness: The Only Place That Doesn't Judge
Out to Launch, Amy Corr - Thursday, January 5, 2017
The world may judge you, but Planet Fitness will not. Think ...
- Bing, Google Up Their Fitness Game
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2017
Internet-connected health devices like the popular wearable Fitbit or the stationary bi ...
- Runkeeper Stresses Inclusivity In 'I Am A Runner'
Video Critique, Larry Dobrow - Friday, January 6, 2017
I can say without exaggeration that I consider Runkeeper one of t ...
- Change4Life Launches Sugar Tracker
Around the Net In MAD London, Sean Hargrave - Tuesday, January 3, 2017
Change4Life has launched a food tracker app in its annual January heal ...
- 'Shape' Launches New Campaign Focused On Readers' Goals For 2017
Publishers Daily, Sara Guaglione - Thursday, December 29, 2016
"Shape" has launched a new editorial campaign called "Personal Best," dedicated ...
- GNC Preps For First Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2016
Vitamin and supplements brand GNC Holdings, Inc. will advertise in the Sup ...
- Advocates Seek New Privacy Regulations For Health Wearables
Daily Online Examiner, Wendy Davis - Thursday, December 15, 2016
"Privacy, security, and consumer-protection policies for the connected-health market should be he ...
- Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
SearchBlog, Laurie Sullivan - Thursday, December 15, 2016
"Fitness buffs" are 49% more likely to have a household income ...
- App Developer Duped Consumers With Fake Reviews, FTC Says
PolicyBlog, Wendy Davis - Tuesday, December 13, 2016
Aura Labs allegedly violated the FTC's endorsement guides when promoting an a ...
- Wearables, The Christmas Fad That Will Disappear Again For Another Year
London Blog, Sean Hargrave - Monday, December 12, 2016
As Apple Watch sales tank and Pebble sells to Fitbit, it's cle ...
- Fitbit Buys Pebble's Software Assets
Around the Net in IoT, Gavin O'Malley - Wednesday, December 7, 2016
Fitbit has acquired software assets from smartwatch startup Pebble. “The purchase excludes Pebble&rsquo ...
- Cheap Fitness Trackers Outselling Apple Smartwatches
Mobile Marketing Daily, Gavin O'Malley - Monday, December 5, 2016
Who would want a cheap fitness tracker when you can have ...