- Tough Mudder Expands Into Fitness Studio Industry
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2017
"As soon as locations are finalized (usually on lease signing), we wi ...
- Rodale Sets Deadline For Bids
Publishers Daily, Sara Guaglione - Wednesday, July 19, 2017
Hearst, Bonnier, Meredith and Ziff-Davis are believed to have expressed interest ...
- NEW! Renew Life Launches First Ad Campaign
Out to Launch, Larissa Faw - Wednesday, June 7, 2017
Clorox's Renew Life and its new AOR FCB Chicago are launching t ...
- Peloton Brings The Workout Home
Marketing Daily, Aaron Baar - Wednesday, May 24, 2017
"More Americans work out at home than anywhere else," Carolyn Tisch Blodget ...
- 'Women's Running' New EIC Warren To Expand Social Media, Branding Opportunities
Publishers Daily, Sara Guaglione - Wednesday, May 24, 2017
Warren wants to incorporate more cobranding and partnership opportunities across different channe ...
- Action On Sugar Calls For A Confectionary Tax
Around the Net In MAD London, Sean Hargrave - Friday, May 12, 2017
Health campaign group, Action on Sugar, has published a six-point manifesto th ...
- NEW! 'Poster Boys' Mock 'Puffy Baby Man' In Planet Fitness Ad
Out to Launch, Amy Corr - Tuesday, May 9, 2017
Drink "Responsibly." Protect like a mother. Let's launch! ...
- FTC Presses Claims Against Company That Sought To Squelch Reviews
Daily Online Examiner, Wendy Davis - Tuesday, April 25, 2017
"Prospective customers searching for information on Roca Labs ... would not necessari ...
- Propel Gets 'Ugly' For Fitness
MAD, Larissa Faw - Wednesday, April 19, 2017
In addition, the brand is launching Propel Co:Labs, a national program th ...
- Exercise Is 'Contagious' On Social Networks
The Social Graf, Erik Sass - Wednesday, April 19, 2017
A study published in Nature, shows that exercise - specifically running ...
- Aflac Partners With Tough Mudder
Marketing Daily, Tanya Gazdik - Tuesday, April 18, 2017
"This partnership underscores our brand's commitment to promoting corporate team building ...
- BoKU Superfood Helps Dad, Baby Compete In Spartan Race
Out to Launch, Amy Corr - Wednesday, March 29, 2017
I came across this amusing video for BoKU Superfood and the ri ...
- MPs Urge Tougher Action On Junk Food, Drinks
Around the Net In MAD London, Sean Hargrave - Tuesday, March 28, 2017
MPs are calling on advertising regulators to do more to curb t ...
- 60% Use Their Smartwatch To Track Steps Taken
Connected Thinking, Chuck Martin - Thursday, March 23, 2017
If nothing else, people who wear smartwatches are using them to tra ...
- Diets, Data Points: How Tech Keeps Us Healthier
Mobile Marketing Daily, JM Herrmann - Tuesday, March 21, 2017
Whether that be physical, mental, financial or even nutritional, we can't de ...
- FA Unveils New 'For All' Strategy, Aims To Double Women's Participation By 2020
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The FA said the purpose would inform its work from the grassroo ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clien ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search ...
- TLC's Wide, Weird World Of Obesity
TVBlog, Adam Buckman - Thursday, March 9, 2017
At the moment, "My 600-lb Life" is one of the most conspicuo ...
- Tough Mudder Expands Sports Brand Internationally
Marketing Daily, Tanya Gazdik - Tuesday, March 7, 2017
Sponsors and partners include Merrell, Jeep, U.S. Army, Vega, Olympus, For Goodne ...
- Social Media Boosts Fitness Participation
The Social Graf, Erik Sass - Wednesday, March 8, 2017
One of social media's benefits is its ability to boost participation ...
- Bud Light Relaunched In The UK
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
Bud Light is forging a comeback in the UK, 16 years aft ...
- Social Media Behind Rising Stress Levels, Say Shrinks
The Social Graf, Erik Sass - Thursday, February 23, 2017
The American Psychological Association's new report, "Stress in America 2017: Technology a ...
- WPP Consolidates Health Agencies
Around the Net In MAD London, Sean Hargrave - Tuesday, February 7, 2017
WPP has grouped all its health-oriented specialist agencies under a new umbrell ...
- 16% Own Wearables, 76% Don't Plan To Buy Any
AI & IoT Daily, Chase Martin - Tuesday, January 31, 2017
The world of wearables leans toward fitness trackers, although overall adoption ...
- Arla Protein Combines Fitness With A Cute Dog In 'Bootcamp Doggy'
Out to Launch, Amy Corr - Wednesday, January 18, 2017
Arla Protein launched a
30-second TV spot that combines hard wo ...
- Fitness First Offers Commuters Free Gym Access During The Tube Strike
Around the Net In MAD London, Sean Hargrave - Monday, January 9, 2017
Commuters will be given free access to shower and gym facilities acro ...
- NEW! Planet Fitness: The Only Place That Doesn't Judge
Out to Launch, Amy Corr - Thursday, January 5, 2017
The world may judge you, but Planet Fitness will not. Think ...
- Bing, Google Up Their Fitness Game
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2017
Internet-connected health devices like the popular wearable Fitbit or the stationary bi ...
- Runkeeper Stresses Inclusivity In 'I Am A Runner'
Video Critique, Larry Dobrow - Friday, January 6, 2017
I can say without exaggeration that I consider Runkeeper one of t ...