- Cheap Fitness Trackers Outselling Apple Smartwatches
Mobile Marketing Daily, Gavin O'Malley - Monday, December 5, 2016
Who would want a cheap fitness tracker when you can have ...
- Adidas Boss Unveils Plan To Turn Around Reebok
Around the Net In MAD London, Sean Hargrave - Friday, November 4, 2016
Adidas boss Kasper Rorsted has announced plans to reshape the company's struggli ...
- Norway Rules Fitness Trackers Break EU Privacy Laws
Around the Net In MAD London, Sean Hargrave - Friday, November 4, 2016
Multiple fitness wearables makers are facing a formal complaint from Norway's consum ...
- Norway Watchdog Says Popular Fitness Trackers Violate Privacy Laws
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, November 3, 2016
Norway's consumer watchdog for privacy has alleged that wearables by Fitbit, Jawbon ...
- AIM Acquires IDEA, Diversifies Revenue Streams
Publishers Daily, Sara Guaglione - Monday, October 24, 2016
Buying IDEA will help AIM further expand monetary streams, given the business ...
- Reebok Adds Gigi Hadid To #PerfectNever
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
The campaign will focus not just on how Hadid uses fitness ...
- AIM Names Houghton First Woman Group Publisher For 'Backpacker,' 'Climbing'
Publishers Daily, Sara Guaglione - Wednesday, September 28, 2016
Sharon Houghton was most recently AIM's national sales director. She joined t ...
- Health Insurer 'Bribes' Customers To Exercise For A Smartwatch
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
Health insurer has become the first in Britain to bribe people ...
- 'Self' Revamps Site, Focuses On Inclusion
Publishers Daily, Sara Guaglione - Friday, September 23, 2016
Self.com will feature more fitness, nutrition and wellness content. The site ...
- Public Health England Uses Facebook Bots To Help Smokers Quit During 'Stoptober'
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
Public Health England hopes the use of the bot can help boo ...
- Certifiable: Gummy Vitamins Hypes USP Status In New Campaign
MAD, Larissa Faw - Tuesday, September 20, 2016
The brand announced that Adult Gummies Vitamin D, Vitamin C, Energy B ...
- Should Apple Call Watch "Fitness Tracker" Instead of Smartwatch?
Around the Net in IoT, Gavin O'Malley - Wednesday, September 14, 2016
What do critics make of Apple’s latest Apple Watch? For better ...
- 'This Girl Can Run' Campaign Gets 28,000 Women Running
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The running version of Sport England's "This girl can" campaign, England Athletic ...
- WPP Invests In Online Medical Education Platform
MAD, Steve McClellan - Wednesday, September 7, 2016
The platform, called The Corpus, attracts pharmaceutical sponsors to its interactive traini ...
- Brands Responsible For Boys' Body Issues
Around the Net In MAD London, Sean Hargrave - Tuesday, August 9, 2016
Brands must focus on "building emotional resilience" among boys, with new resear ...
- Gold's Gym Focuses On Studio Classes
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Gold's Gym is debuting a campaign to coincide with the launch ...
- Coca-Cola Launches GBP10m Campaign For Zero Sugar Brand
Around the Net In MAD London, Sean Hargrave - Tuesday, July 5, 2016
Coca-Cola GB is launching a GBP10m campaign to promote Coca-Cola Zero Suga ...
- Nearly Half Of Brits Don't Trust Employers On Wearables
Around the Net In MAD London, Sean Hargrave - Monday, June 20, 2016
Although 3m Britons have bought a wearable device in 2015, they a ...
- TRN Launches On-Demand Fitness App
Out to Launch, Amy Corr - Wednesday, June 15, 2016
Random iPhone App of the week: Finding the time and motivation ...
- London Mayor Moves Against 'Body Shaming' Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
The mayor of London, Sadiq Khan, has moved to ban from t ...
- Fitness Trackers Holding Off Smartwatches
Marketing Daily, Aaron Baar - Monday, June 13, 2016
The focus on the fitness capabilities of smartwatches may prove to ...
- Roar Lands Social Duties For Massage Envy
MAD, Larissa Faw - Wednesday, June 8, 2016
The Publicis Groupe-owned agency will manage all social media efforts across Massa ...
- Halfords Uses E-Receipts To Personalise Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 8, 2016
Halfords has embarked on a project to improve its understanding of i ...
- E-Receipts: Deeper Cross-Channel Insight, Better Customer Service -- What's Not To Like?
EuroMail, Sean Hargrave - Wednesday, June 8, 2016
E-receipts have to be one of the biggest cross-channel quick wins f ...
- Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on dat ...
- Lymber Up: Agency Vets Out To Revolutionize Fitness Biz
MAD, Steve McClellan - Thursday, May 26, 2016
Agency veterans Doug Hecht and Chuck Phillips have created a new a ...
- Virgin Active Launches Connected Spin Class
Around the Net In MAD London, Sean Hargrave - Monday, May 23, 2016
"The pack" uses Virgin Active's new proprietary technology platform to aggregate individu ...
- 'Shape' Launches First 'Shape' Body Shop
Publishers Daily, Sara Guaglione - Tuesday, May 17, 2016
Shape magazine has opened up registration for its first "Shape Body Sho ...
- WebMD Wants To Be There In Sickness And In Health
VidBlog, P.J. Bednarski - Friday, May 13, 2016
You may associate WebMD with some of your own painful times, b ...
- 'Yoga Journal' Launches "Live Be Yoga Tour"
The Daily Blog, Erik Sass - Friday, April 8, 2016
The tour features two yoga "ambassadors" who won a contest hosted ...