• by Amy Corr , May 9, 2017

Planet Fitness launched "Puffy Baby Man," a ad with a name that sounds eerily similar to 2016's Mountain Dew Super Bowl commercial, "Puppymonkeybaby."

In this ad, a man of average build opens his blinds, only to be mocked by chiseled male models on the billboards outside his apartment. The models refer to the man as "Puffy Baby Man," mock his looks and laugh at the thought of hanging out with him socially.

The man blocks the negativity from his life and heads to Planet Fitness to exercise in a judgment-free zone. Hill Holliday created the campaign.