- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
"By using outdated technology," the agency says it is "enticing" bleeding-edge tale ...
- Ad-Buy Data Lags Agency Consensus By Wide Margin
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2023
The revised index is based on an expanded dataset, including more granul ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
It's not just the data mining, machine learning and automation powered ...
- Stagwell Establishes (Sports) Beachhead At Upcoming Cannes Festival
Mediapsssst, Richard Whitman - Thursday, January 19, 2023
The firm has just announced its first-ever beach presence at the Festiv ...
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new analysis from Standard Media Index also reports Reddit for t ...
- Publicis Unveils 'Working With Cancer Pledge' At Davos
MAD, Steve McClellan - Tuesday, January 17, 2023
The impetus for the effort was Publicis Groupe CEO Arthur Sadoun's o ...
- Long-Time WPP Executive Jeremy Bullmore Dies At 93
Mediapsssst, Richard Whitman - Friday, January 6, 2023
The firm said he died peacefully at home. Bullmore had just retir ...
- WPP Acquires Commerce, Transformation Specialist Fenom Digital
MAD, Steve McClellan - Thursday, January 5, 2023
It's the third commerce-related M&A deal the company has made in rece ...
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
MediaDailyNews, Joe Mandese - Friday, January 6, 2023
LAS VEGAS -- "There will be more walled gardens in the future ...
- Publicis Groupe Acquires Personalization Platform Yieldify
Mediapsssst, Richard Whitman - Thursday, January 5, 2023
Publicis indicated that Yieldify will become part of Epsilon, and that i ...
- Stagwell Unveils 'Specialty Media' Unit At CES
Mediapsssst, Richard Whitman - Wednesday, January 4, 2023
Two new Specialty Media products unveiled at CES include a QR Code-power ...
- Christmas Day Snowball Fight Sets AR Record
Mediapsssst, Richard Whitman - Friday, December 30, 2022
Some 42,000 snowballs were tossed in a virtual contest at LA Ram ...
- Poll: Majority Of Americans Think Twitter Engaged In Censorship During 2020 Election
Mediapsssst, Richard Whitman - Wednesday, December 28, 2022
Stagwell has released the December edition of the Harvard CAPS / Harr ...
- Dentsu Acquires Salesforce Consultancy Aware Services
MAD, Steve McClellan - Tuesday, December 27, 2022
Dentsu said the acquisition will bolster Merkle's existing Salesforce and data a ...
- WPP To Open Atlanta Campus In 2023
Mediapsssst, Richard Whitman - Tuesday, December 20, 2022
It will be located in the city's Old Fourth Ward neighborhood a ...
- Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2022
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2. ...
- Former Weber Shandwick CFO Sentenced To Prison For Embezzlement
MAD, Steve McClellan - Friday, December 16, 2022
The sentence followed Okunak's guilty plea earlier this year to charges relat ...
- WPP Acquires Shopify Commerce Specialist Diff
Mediapsssst, Richard Whitman - Friday, December 9, 2022
The Montreal-based commerce agency will join the holding company's Wunderman Thompson glob ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Michael Douglas Appears In Publicis Groupe Holiday Video, Which Takes A Serious Pivot
Mediapsssst, Richard Whitman - Tuesday, December 6, 2022
The video retains some humor but tackles the serious subject of canc ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- WPP Spotlights Opportunities To Better Represent LGBTQ+ People In Advertising & Marketing
Mediapsssst, Richard Whitman - Wednesday, November 30, 2022
A company report found that among young people, queer media has beco ...
- Mindshare Named Media Agency, GroupM Holding Company Of The Year
MediaDailyNews, The Editor - Wednesday, November 30, 2022
MediaPost has selected GroupM as its holding company, and its Mindshare un ...
- Dentsu Group Backs Roblox Game Developer
Mediapsssst, Richard Whitman - Tuesday, November 29, 2022
Dentsu said the investment is designed to strengthen its own capabilities ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...