- The Grim Reaper Joins Columbia's Influencer Team
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2025
For Halloween, the outdoor brand turns death itself into a TikTok st ...
- YouTube: What Gets Consumers To Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, October 24, 2025
Forty-six percent of consumers said they have purchased a product discovered ...
- Chipotle's Boorito Returns For 25th Halloween
Marketing Daily, Teresa Buyikian - Wednesday, October 22, 2025
Rewards members who show up in costume to any participating Chipotle locati ...
- Cointreau Campaign Replaces Eggnog With Margaritas For Holiday Toasts
Marketing Daily, Teresa Buyikian - Wednesday, October 22, 2025
Spirits brand brings back actor Aubrey Plaza, who urges consumers to "dit ...
- Ocean Spray Taps Bryan Cranston To Play 'Cranpus' In Holiday Ads
Marketing Daily, Danielle Oster - Wednesday, October 22, 2025
Ads featuring the cranberry-stealing "Cranpus" character are running across social media, streami ...
- Cyber Week Bait: Discounts, Free Shipping Expected To Boost Holiday Sales
Email Insider, Ray Schultz - Wednesday, October 22, 2025
The average person will spend $340 on Black Friday and $300 ...
- Neiman Marcus Unwraps 'The Perfect Gift' Amid Saks Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, ...
- Capri Sun Introduces 'Impossible To Pierce' Trick Pouch For Halloween
Marketing Daily, Danielle Oster - Tuesday, October 21, 2025
The "Trick & Treat" pouch takes a brand trait Capri Sun ...
- Sam's Club CMO: Holiday Campaign Goes Horizontal, Vertical
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 17, 2025
Q&A with new CMO Chris Curtin on the retailer's "creative chassis" f ...
- NRF Sees Small Decline In Holiday Spending
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
A new survey finds shoppers still ready to spend nearly $890 eac ...
- Audi Gets Spooky For Halloween
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2025
New decorative offerings blend spooky scenes with Halloween fun, letting Audi owne ...
- Advertisers Eye Holiday 'Self-Gifters' As Growing Opportunity, Report Suggests
Research Intelligencer, Rob Williams - Friday, October 17, 2025
Self-gifters are "emotionally motivated yet deliberate," a combination that makes them particular ...
- Saks Brings Back Holiday Light Show
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2025
After last year's restraint, the retailer's seasonal campaign includes a print catal ...
- Deloitte: Shoppers Will Cut Holiday Spending By 10%
Retail Insider, Sarah Mahoney - Wednesday, October 15, 2025
Consumers have the gloomiest view of the economy since 1997 and a ...
- Merry Mailchimp: Updates Tools For The Holidays, Shopify Integration
Email Insider, Ray Schultz - Tuesday, October 14, 2025
The Mailchimp platform is offering enhanced Shopify integration and SMS capabilities ...
- Home Depot: Gen Z, Millennials Want Practical Gifts
Marketing Daily, Sarah Mahoney - Monday, October 13, 2025
The DIY giant is working with Pinterest to boost sales amid ...
- Walmart CEO: Agentic Shopping Will Replace Search Bars
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 14, 2025
The partnership with OpenAI allows Walmart customers to purchase products through agent ...
- Don't Let Spooked Marketing Turn Halloween Into A Tricky Treat
MAD, Matt Powell - Thursday, October 9, 2025
"Spooky Season" keeps getting longer. Decorations are up as early as t ...
- Boo! Bacardi's Many Halloween Promos
Marketing Daily, Teresa Buyikian - Thursday, October 9, 2025
Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacard ...
- Modelo Beer Partners With Pacsun For Dia de los Muertos Apparel
Marketing Daily, Teresa Buyikian - Wednesday, October 8, 2025
The collection includes 10 items, including graphic tees, a hoodie and ...
- TikTok Updates AI Ad Tools, Offers Smart Campaign Creation
MediaDailyNews, Colin Kirkland - Wednesday, October 8, 2025
TikTok is making updates across its AI-powered ad features and tools includi ...
- Holiday Outlook: Online Sales Surge, But Shoppers Stay Skittish
Marketing Daily, Sarah Mahoney - Tuesday, October 7, 2025
Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unea ...
- U.S. Holiday E-Commerce To Top $250B, Fueled by Mobile, AI, BNPL: Adobe
Research Intelligencer, Rob Williams - Wednesday, October 8, 2025
Mobile devices will dominate digital shopping, accounting for 56% of sales. ...
- Consumers Plan To Shop -- And Celebrate Holidays -- Despite Economic Gloom
Retail Insider, Sarah Mahoney - Wednesday, October 8, 2025
ICSC sees holiday sales rising up to 4%, with shoppers eager f ...
- It's Spooky Season And Six Flags Wants You To Come Out And Play
MAD, Steve McClellan - Wednesday, October 1, 2025
The main idea is to convey the thrills and chills that viewe ...
- Americans Eye Holiday Shopping With Cautious Optimism Amid Tariffs And Inflation
Research Intelligencer, Rob Williams - Wednesday, October 1, 2025
About one in five of U.S. consumers say they will shop earli ...
- Consumers Are Dumping Retailers Faster Than Ever
Retail Insider, Sarah Mahoney - Wednesday, October 1, 2025
Kearney data shows store loyalty collapsing as shoppers chase better prices, forci ...
- Toys R Us Bets Big on Stores, Pop-Ups in Holiday Push
Marketing Daily, Sarah Mahoney - Monday, September 22, 2025
The reborn retailer is chasing growth despite tariffs and shaky consumer confide ...
- Consumers Are Hungry For Halloween
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2025
With the holiday falling on a Friday, Americans are expected to spe ...
- Holiday Escape: The Gloom Lifts As Advertisers Are Spending More
Publishing Insider, Ray Schultz - Wednesday, September 17, 2025
CPMs are still down, but not by as much as last yea ...