- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Brands Get In the Spirit Of Halloween Season
MAD, Steve McClellan - Friday, October 18, 2024
A McKinney campaign for Almond Breeze touts Almondmilk as "Scary good f ...
- Butterball Solves Nation's Nightmare With 'Cook-From-Frozen' Turkey
CPG Insider, Sarah Mahoney - Friday, October 18, 2024
The poultry giant is rolling out a roast-from-frozen option to solve t ...
- Holiday Shivers: Will Consumer Spending Increase Or Remain Flat?
Email Insider, Ray Schultz - Friday, October 18, 2024
It's time to get out those pre-Black Friday emails, experts say. T ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- In Tough Luxury Market, Neiman Marcus Channels Holiday Fairy Tales
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2024
With storytelling, fantasy and folklore imagery, the department store looks to igni ...
- Forecasts Point To Retail-Healthy Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2024
Surveys from both the National Retail Federation and ICSC predict resilient shoppe ...
- Angry Orchard Aims To Scare Customers This Halloween
Marketing Daily, Teresa Buyikian - Monday, October 14, 2024
Cans of "Hide & Shriek" are outfitted with a sound device th ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before Holidays
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Google unveiled the biggest change to its Shopping platform with the introducti ...
- QSRs Offer More Treats Than Tricks With Halloween Deals
Marketing Daily, Teresa Buyikian - Friday, October 11, 2024
For Oct. 31: Everything from BK's Morticia's Kooky Chocolate Shake to t ...
- Upper-Middle-Income Surge Will Drive Holiday Increases
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2024
Deloitte's new forecast sees an 8% gain in holiday spending. Those earni ...
- 5 Ways To Ensure Your Marketing Plan Is Holiday-Ready
Marketing Insider, Jared Smith - Monday, October 14, 2024
For one: Maximize AI ad solutions. ...
- Top-Testing Halloween Ads: Reese's, Instacart, Hershey's
MAD, Steve McClellan - Thursday, October 10, 2024
That's according to creative effectiveness ad tester System1, which bases its assessmen ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday Push
MediaDailyNews, Colin Kirkland - Wednesday, October 9, 2024
TikTok is introducing expanded ad options designed to help advertisers automate t ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- TMA Creates Horror Film For Six Flags Halloween Campaign
MAD, Steve McClellan - Thursday, October 3, 2024
The goal is to drive purchases of each park's Gold season pass ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Consumers Are Cautious About Holiday Shopping Plans
Research Intelligencer, Robert Williams - Tuesday, October 1, 2024
Almost a third of consumers said they'll spend less this holiday seaso ...
- Mobile Rolls: Reliance On Ads Increasing
Performance Marketing Insider, Laurie Sullivan - Thursday, September 26, 2024
AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per shar ...
- Inflation-Ravaged Consumers Seek Low-Cost Holiday Entertaining
Research Intelligencer, Robert Williams - Wednesday, September 25, 2024
Nine out of 10 Americans said they'll spend the same or le ...
- While Still Strong, Halloween Spending Falls 5% From Last Year
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The National Retail Federation predicts Americans will shop earlier, and drop $11 ...
- Anthropologie Debuts Shoppable Holiday Showhouse
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
Interactive QR codes and human stylists guide guests through the retailer's late ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Target, Amazon, Best Buy Find New Ways To Hurry The Season
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 17, 2024
With special shopping events, large retailers hope to nudge consumers into earli ...
- Meta Delivers Ad Updates For The Holidays
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Meta is rolling out new ad offerings for the holiday season, includi ...
- Holiday Tightwads: Inflation Affects Both Consumers And SMBs
Email Insider, Ray Schultz - Tuesday, September 17, 2024
Too many small businesses wait until the end of the year ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...