Last year, Six Flags debuted a long-form ad starring a clown who terrorized a group of housemates before luring them to Six Flags with Gold Passes.
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This year, Six Flags is back with what it calls
an even “scarier film,” which helps show off the Halloween attractions at participating parks.
Titled “Come Out and Play,” the eight-minute work leans into the arthouse side of the horror
genre, with a pervasive mood of dread and a mysterious threat lurking in the shadows.
The main idea is to convey the thrills and chills that viewers will experience when they
visit a participating Six Flags park this Halloween.
During “spooky season” those parks transform at night into landscapes of haunted mazes, immersive scare zones
filled with costumed creatures, live performances, and themed food and drinks.
The film was created by TMA, Six Flags’ creative agency, which also created last
year’s thriller.
The film debuted today and will run online on YouTube and across Six Flags social media platforms.
“Halloween is a huge
cultural moment that just keeps growing,” said Christian Dieckmann, Chief Commercial Officer at Six Flags. “Just as we are ‘serious about fun’ throughout the year, we are also
serious about fear when it comes to Halloween. We dare viewers to ‘Come Out and Play.’”