- Toyota Launches Multicultural Corolla, Holiday Creative
Marketing Daily, Tanya Gazdik - Wednesday, December 10, 2025
The Corolla spot features internet star King Bach, who boasts over ...
- Home Depot Opens Creator Portal To Chase Fresh Traffic
Retail Insider, Sarah Mahoney - Wednesday, December 10, 2025
A World Cup-themed launch and names like Trinity Rodman aim to exte ...
- Confessions from T&P's Chief Strategy Officer: Speed, Testing, and the Power of Human Touch
Brand Insider, Barbie Romero - Tuesday, December 9, 2025
Shula Sinclair, Chief Strategy Officer, T&P, discusses why she chooses local influence ...
- NBCU To Feature Creators Across Platforms For Olympics Coverage
MediaDailyNews, Colin Kirkland - Wednesday, December 3, 2025
NBCU is bringing back its creator program for the 2026 Winter Olympic ...
- YouTube Tells Aussie Kids To Come Back At Age 16
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 3, 2025
YouTube confirmed Wednesday that it will adhere to Australia's upcoming social-media b ...
- Ogilvy Veteran Tansill Will Lead US Social, Creator And Earned For Publicis
MAD, Steve McClellan - Monday, November 24, 2025
Tansill most recently served as President of PR, Social & Influence, Nor ...
- Necessaire's GM of Digital on Balancing Retail, D2C, and Leveraging Creator Partnerships Authentically
Brand Insider, Barbie Romero - Tuesday, November 18, 2025
Calvin Lammers discusses why DOOH played a key role outside Sephora store ...
- Carl's Jr. Dir of Media on Authentic Partnerships and How Brands Can Win Without a Super Bowl Ad
Brand Insider, Barbie Romero - Wednesday, November 12, 2025
Scott Sutton shares how they revived their nostalgic Burgers & Bikinis campai ...
- One In Five Americans Now Get News From Social Media 'Influencers'
Research Intelligencer, Robert Williams - Tuesday, November 11, 2025
Among those who follow news influencers, most say it happens by chan ...
- How Influencer Marketing and the Creator Economy is Evolving the Integrated Media Mix
Brand Insider, Corey R. Martin - Tuesday, November 4, 2025
Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact wi ...
- Why Micro-Influencers Are The ROI Engine For DTC Brands This Holiday Season
MAD, David Abbey - Tuesday, October 28, 2025
The story of influencer marketing has shifted from celebrity endorsements to everyd ...
- Agency Influencer Taps TikTok To Fill Growth, Commerce Roles
MAD, Steve McClellan - Wednesday, October 22, 2025
Anastasia Evans joins as vice president of growth and Emily Eldridge joi ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- CARU Issues Guidance For AI Aimed At Kids
MediaDailyNews, Wendy Davis - Monday, October 20, 2025
Companies that use virtual influencers to advertise to children should ensure th ...
- The Power Of This Girlilla CEO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 15, 2025
October is Breast Cancer Awareness Month, and for Nashville-based music marketing C ...
- Marketers Boost Influencer Budgets But Lag On Brand Safety, Study Finds
Research Intelligencer, Robert Williams - Thursday, October 16, 2025
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent. ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- Egg Board Cracks A Fresh Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 30, 2025
Shaking off cholesterol claims and price spikes, the American Egg Board ...
- IAE To Host Ad Industry First-Ever 'Global Ethics Day'
MediaDailyNews, Joe Mandese - Thursday, September 25, 2025
The event will take place Oct. 15 in New York City a ...
- Hogsworth The 10 Introduces AI Persona To Disrupt Bourbon Industry
Out to Launch, Fern Siegel - Monday, September 22, 2025
The new release partnered with social influencers to create online buzz f ...
- Abbi Agency Debuts Influencer-Marketing Unit
MAD, Fern Siegel - Thursday, September 11, 2025
Its first client is Kevin Ashton, a chef with millions of onli ...
- FDA Warns Drug Companies Over Ad Disclosures
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
"FDA is concerned patients are not seeing a fair balance of t ...
- Famed YouTuber MrBeast Plans Mobile-Phone Service Launch
MediaDailyNews, Colin Kirkland - Tuesday, September 2, 2025
Other public figures have recently made MVNOs popular, including Ryan Reynolds a ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- SHEIN, Edible, Tanger Outlets, Allbirds, Albertsons Lead Insights at our Retail Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brand ...
- Consumers Follow Influencers, Not Platforms, And Trust Is Key To Converting Sales
Research Intelligencer, Robert Williams - Monday, August 11, 2025
Influencer-driven purchases tend to happen soon after exposure, with delays diminishing t ...
- Cooper-Smith Returns To Influencer In Creative Ops Role
MAD, Steve McClellan - Thursday, July 31, 2025
In between, he spent several years at TikTok where he most recent ...
- How Healtthcare Influencers Can Help Brands 'Know What's Coming'
Pharma & Health Insider, Les Luchter - Wednesday, July 30, 2025
Emerging influencers, as opposed to more established ones, help brands "go real ...
- Gen Z Remakes Creator Economy, Brand Partnerships With Monetization Tools
Research Intelligencer, Robert Williams - Friday, July 18, 2025
Brands that treat creators as strategic partners, not just media channels, a ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...