- Why Micro-Influencers Are The ROI Engine For DTC Brands This Holiday Season
MAD, David Abbey - Tuesday, October 28, 2025
The story of influencer marketing has shifted from celebrity endorsements to everyd ...
- Agency Influencer Taps TikTok To Fill Growth, Commerce Roles
MAD, Steve McClellan - Wednesday, October 22, 2025
Anastasia Evans joins as vice president of growth and Emily Eldridge joi ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- CARU Issues Guidance For AI Aimed At Kids
MediaDailyNews, Wendy Davis - Monday, October 20, 2025
Companies that use virtual influencers to advertise to children should ensure th ...
- The Power Of This Girlilla CEO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 15, 2025
October is Breast Cancer Awareness Month, and for Nashville-based music marketing C ...
- Marketers Boost Influencer Budgets But Lag On Brand Safety, Study Finds
Research Intelligencer, Robert Williams - Thursday, October 16, 2025
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent. ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- Egg Board Cracks A Fresh Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 30, 2025
Shaking off cholesterol claims and price spikes, the American Egg Board ...
- IAE To Host Ad Industry First-Ever 'Global Ethics Day'
MediaDailyNews, Joe Mandese - Thursday, September 25, 2025
The event will take place Oct. 15 in New York City a ...
- Hogsworth The 10 Introduces AI Persona To Disrupt Bourbon Industry
Out to Launch, Fern Siegel - Monday, September 22, 2025
The new release partnered with social influencers to create online buzz f ...
- Abbi Agency Debuts Influencer-Marketing Unit
MAD, Fern Siegel - Thursday, September 11, 2025
Its first client is Kevin Ashton, a chef with millions of onli ...
- FDA Warns Drug Companies Over Ad Disclosures
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
"FDA is concerned patients are not seeing a fair balance of t ...
- Famed YouTuber MrBeast Plans Mobile-Phone Service Launch
MediaDailyNews, Colin Kirkland - Tuesday, September 2, 2025
Other public figures have recently made MVNOs popular, including Ryan Reynolds a ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- SHEIN, Edible, Tanger Outlets, Allbirds, Albertsons Lead Insights at our Retail Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brand ...
- Consumers Follow Influencers, Not Platforms, And Trust Is Key To Converting Sales
Research Intelligencer, Robert Williams - Monday, August 11, 2025
Influencer-driven purchases tend to happen soon after exposure, with delays diminishing t ...
- Cooper-Smith Returns To Influencer In Creative Ops Role
MAD, Steve McClellan - Thursday, July 31, 2025
In between, he spent several years at TikTok where he most recent ...
- How Healtthcare Influencers Can Help Brands 'Know What's Coming'
Pharma & Health Insider, Les Luchter - Wednesday, July 30, 2025
Emerging influencers, as opposed to more established ones, help brands "go real ...
- Gen Z Remakes Creator Economy, Brand Partnerships With Monetization Tools
Research Intelligencer, Robert Williams - Friday, July 18, 2025
Brands that treat creators as strategic partners, not just media channels, a ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- Looking For News Show Answers: Influencer Video On The Big Screen?
TV Watch, Wayne Friedman - Wednesday, July 2, 2025
TV stations' bread-and-butter TV newscasts have seen declining usage and ever old ...
- Keeping Step With Bombay Sapphire's Brand Director
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, June 18, 2025
What makes someone want to go beyond just marketing a brand ...
- 'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday
Marketing Daily, Tanya Gazdik - Sunday, June 15, 2025
Chrysler Brand CEO Christine Feuell says she has become accustomed to fieldi ...
- Pinterest To Host LTK Influencer Shopping Content
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
To boost its strategic position in the social commerce sphere, Pinterest wi ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- More News Influencers Join Bluesky, But X Still Dominates The Conversation
Research Intelligencer, Robert Williams - Tuesday, June 3, 2025
The share of news influencers with Bluesky accounts more than doubled ...
- X Works Toward 'Video First' Approach With More Exclusive Content
MediaDailyNews, Colin Kirkland - Thursday, May 29, 2025
Part of the company's move toward exclusive in-app programming, "X Originals" includ ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...