- Abbi Agency Debuts Influencer-Marketing Unit
MAD, Fern Siegel - Thursday, September 11, 2025
Its first client is Kevin Ashton, a chef with millions of onli ...
- FDA Warns Drug Companies Over Ad Disclosures
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
"FDA is concerned patients are not seeing a fair balance of t ...
- Famed YouTuber MrBeast Plans Mobile-Phone Service Launch
MediaDailyNews, Colin Kirkland - Tuesday, September 2, 2025
Other public figures have recently made MVNOs popular, including Ryan Reynolds a ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- SHEIN, Edible, Tanger Outlets, Allbirds, Albertsons Lead Insights at our Retail Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brand ...
- Consumers Follow Influencers, Not Platforms, And Trust Is Key To Converting Sales
Research Intelligencer, Robert Williams - Monday, August 11, 2025
Influencer-driven purchases tend to happen soon after exposure, with delays diminishing t ...
- Cooper-Smith Returns To Influencer In Creative Ops Role
MAD, Steve McClellan - Thursday, July 31, 2025
In between, he spent several years at TikTok where he most recent ...
- How Healtthcare Influencers Can Help Brands 'Know What's Coming'
Pharma & Health Insider, Les Luchter - Wednesday, July 30, 2025
Emerging influencers, as opposed to more established ones, help brands "go real ...
- Gen Z Remakes Creator Economy, Brand Partnerships With Monetization Tools
Research Intelligencer, Robert Williams - Friday, July 18, 2025
Brands that treat creators as strategic partners, not just media channels, a ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- Looking For News Show Answers: Influencer Video On The Big Screen?
TV Watch, Wayne Friedman - Wednesday, July 2, 2025
TV stations' bread-and-butter TV newscasts have seen declining usage and ever old ...
- Keeping Step With Bombay Sapphire's Brand Director
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, June 18, 2025
What makes someone want to go beyond just marketing a brand ...
- 'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday
Marketing Daily, Tanya Gazdik - Sunday, June 15, 2025
Chrysler Brand CEO Christine Feuell says she has become accustomed to fieldi ...
- Pinterest To Host LTK Influencer Shopping Content
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
To boost its strategic position in the social commerce sphere, Pinterest wi ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- More News Influencers Join Bluesky, But X Still Dominates The Conversation
Research Intelligencer, Robert Williams - Tuesday, June 3, 2025
The share of news influencers with Bluesky accounts more than doubled ...
- X Works Toward 'Video First' Approach With More Exclusive Content
MediaDailyNews, Colin Kirkland - Thursday, May 29, 2025
Part of the company's move toward exclusive in-app programming, "X Originals" includ ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- Publicis Expands Influencer Offering With Captiv8 Acquisition
MAD, Steve McClellan - Wednesday, May 21, 2025
The transaction follows last year's acquisition of influencer platform Influential by t ...
- Publicis Buys Captiv8, Plans Massive Influencer Platform
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
With Captiv8 now under the vast umbrella of companies owned by Publici ...
- Social Media Activation Puts Crocs On NYC Statues
MAD, Fern Siegel - Tuesday, May 20, 2025
Digitas facilitated the partnership between Crocs and Po - without spending mon ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Why Saylor's Head of Creative Continues Making Waves
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, May 7, 2025
How do you build a creative career while balancing the demands ...
- Omnicom Media Group Consolidates Influencer Marketing Services Under Creo
MAD, Steve McClellan - Monday, April 21, 2025
The company launched the full-service creator and influencer marketing agency in 20 ...
- How This 50/50 Women On Boards' CEO Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 9, 2025
Have you ever felt the need to hide parts of your person ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: Dentsu
Research Intelligencer, Robert Williams - Thursday, April 10, 2025
Brands that meet Gen Z consumers with humility, support their goals a ...
- Best Buy Launches Creator-Run Shopping Program
MediaDailyNews, Colin Kirkland - Tuesday, April 8, 2025
Best Buy has begun inviting influencers to join its "new curated shoppi ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
Research Intelligencer, Robert Williams - Wednesday, April 9, 2025
Influencer management is increasingly collaborative, with 79% of brands working with influenc ...