- NFL Gaining Young Swifties? Friendship Bands May Have Expiration Dates
TV Watch, Wayne Friedman - Monday, October 9, 2023
Will the NFL and whatever games Taylor Swift shows up to ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 27, 2023
"Innovation is what gets me up in the morning. It literally ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- FTC Recommends Format Changes, New Icons For Children's Advertising
MediaDailyNews, Wendy Davis - Friday, September 15, 2023
Online influencers, game makers and others who post online ads aimed ...
- Navy Sets Sail With Latest "Sailor Vs" Series
MAD, Fern Siegel - Wednesday, September 13, 2023
The latest iteration of "Sailor Vs" speaks to the GenZ demographic v ...
- McCann Launches Content Studios Focused On Social, Influencer And Creator Services
MAD, Steve McClellan - Tuesday, September 12, 2023
The agency says the goal is to simplify for clients the proce ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- Gen Z Brings TikTok Love To Fashion Week
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
Her Campus Media is helping a new generation take their first bi ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- Can Analyst Firms Adapt To A Changing Landscape?
Media Insider, Cory Treffiletti - Tuesday, September 5, 2023
Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- L'Oreal Names Kendall Jenner Global Brand Ambassador
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 28, 2023
In an effort aimed squarely at attracting younger customers, L’Oréal Paris h ...
- TikTok Integrates New Influencer Marketing Platform For Spark Ads Format
Digital News Daily, Colin Kirkland - Friday, July 28, 2023
In an effort to bridge the gap between TikTok creators and advertiser ...
- Google Maps -- One-Third Of People Don't Trust It
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
Scaling high-performing video ad creatives across paid social platforms is daunting ...
- Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
A campaign grounded in organic social behavior enables customers to easily conne ...
- Influencers Given Strike Guidelines by SAG-AFTRA
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 27, 2023
The Hollywood work stoppage could affect content being produced by influencers. "Th ...
- Automotive Community Comes Together To Save Dogs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
A group of automotive influencers and journalists and several OEMs came togeth ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- People With Disabilities Find Representation On Social Media
Research Intelligencer, Robert Williams - Wednesday, July 26, 2023
Creatives with disabilities are providing brands with an authentic way to conne ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Karat Financial Launches Visa Card For Creators, Raises $70M
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
To address payment discrepancies in the creator economy, Karat Financial has launch ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- The Case For Fee Transparency In Influencer Marketing
MAD, Danielle Wiley - Thursday, July 6, 2023
Now is the time for an industry-wide shift to establishing long-term, retainer-bas ...
- How This DEI Expert Is Making An Impact One Story At A Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 11, 2023
"I've been chasing inclusion my entire life. I didn't feel included ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...
- Collective Community Recommendations Drive Influence, Build Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
On average two people each second ask Reddit communities for a recommendatio ...