Tag results for "influencer marketing"
- Inside CeraVe's Three-Phase Big Game AssaultHow a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Will Taylor Swift Endorse Biden? A 'Holy War' To Come?One Trump operative promises a "Holy War" against Taylor Swift if s ...
- Ford Enlists Actress Sydney Sweeney For ContestThe contest aims to celebrate those who defy stereotypes to pursue the ...
- Under Armor Taps Shadow As AOR For Celebrity, Media RelationsShadow intends to utilize fashion, sports and lifestyle publications for its n ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative AgencyPerformance marketing agency NP Digital next week will formally announce the acquisiti ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen SmithGretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Client Of The Year: E.L.F. BeautyE.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Billion Dollar Boys Beefs Up U.S. OperationsInfluencer-marketing agency Billion Dollar Boy, which gained 30 clients in 2023, includi ...
- How The Political Mix Is Changing, Or NotWASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds"We've been dominated by search algorithms and influencers, but consumers have start ...
- Volvo Teases Debut Of New VNLs With Influencer CampaignThe influencer campaign revolves around a version of the truck - stripp ...
- Caravan's Product Innovation + Star Power EquationIn order to cut through the white noise of current marketing, n ...
- Bud Light Drew Most Consumer Attention For Damage To BrandNews coverage of the Bud Light firestorm received more than 11 milli ...
- How Behavior Science Makes Influencer Marketing More EffectiveWhile influencers, and their earlier cousins, endorsers, often strategically "work" for brand ...
- Bringing The Good With Organic Valley's Exec"What was the driving force for for me is that I nev ...
- Transparency In Influencer Marketing: Saying It's An Ad May Not Be EnoughNAD's Laura Brett says consumers may not understand who's sponsoring a po ...
- Brands Can Improve TikTok Creator Ads In Several WaysAds that show an influencer who demonstrates a product can help ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads DataThe survey of holiday shoppers shows getting a discount on a produ ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-TimeAmazon is looking to fuel its ecommerce business from the brand's websi ...
- Paris Hilton Suspends Ad Campaign On XParis Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- FTC Warns Influencers, Trade Groups Over Aspartame AdsSocial media endorsements touting aspartame didn't include prominent enough disclosures, the F ...
- U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 AnnuallyThe study from influencer marketing research pioneer Ed Keller is based ...
- Pixly Launches 'Podcast Influencer' UnitOne of the first brands to utilize the new unit is NordVP ...
- High Times With This Cookies' SVP"I'm pretty much like I can do almost anything now. I thi ...
- B2B Galvanizers: Influencer Marketing Takes Hold In Business-to-BusinessB2B brands are widely using influencers, but they report several challenges, TopRa ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan DetertRyan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With TheirsMany consumers also will stop following social influencers whose values aren't alig ...
- Celebrating Taziki's Marketing Exec's Fresh Approach"I was like, well, I have kids and I eat food. ...
- GroupM, The Goat Agency, Amazon Collaborate On Shoppable ContentExclusive to GroupM clients, the effort was developed by The Goat Agenc ...
