Commentary

How This 50/50 Women On Boards' CEO Is Leading With Purpose

50/50 Women On Boards' Heather Spilsbury on perception, diversity, and owning the room.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

Have you ever felt the need to hide parts of your personal life to protect your professional image? Heather Spilsbury has — and she’s not alone. During a pivotal career transition and worried that the perception of motherhood might impact how colleagues viewed her commitment, the then new mom made the difficult decision to keep her baby a secret at work. Now CEO of 50/50 Women on Boards, Heather speaks candidly to me about the balancing act so many women face between ambition and identity. In this episode of Brand Insider: BTS, she opens up about her Salvadoran roots and her parents’ unwavering mantra to “keep moving forward,” a belief she continues to live by today. She also talks about how the pandemic inspired her to pursue a more mission-driven role, the power of diverse perspectives, and why elevating women into boardrooms isn’t just the right thing to do—it’s a business imperative. Watch the full conversation above!

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