• by Fern Siegel , January 14, 2025

Influencer-marketing agency Pixly hired Kayla Fortin as senior vice president of its consumer brand and influencer practice.

She is charged with enlarging the department and enhancing brand safety measures. Her focus is experiential influencer marketing, retail-focused campaigns and brand-building strategies.

Fortin said: “This new division will elevate Pixly’s ability to create meaningful connections through a combination of digital innovation and real-world engagement.”

Before her appointment, she served as vice president of creator partnerships at Access Brand Communications, where she established the agency’s first influencer department and led successful campaigns for Philips, Meta and Capital One.

Prior to Access, Fortin was brand director at Lupine Creative, leading campaigns for Google, HBO Max and LG.

“Kayla’s exceptional track record and forward-thinking vision will solidify Pixly’s position as a leader in both digital and experiential-influencer marketing,” added Gustav Lindell, CEO, Pixly.

Pixly has created influencer programs on YouTube, Instagram, TikTok, and Twitch. Client work includes Opera GX, Fortnite, Warby Parker and Nord VPN.

The agency is part of the Acceleration Community of Companies.