The company launched the full-service creator and influencer marketing agency in 2022 in the U.S. 

Last year Creo partnered with Snapchat's Snap Star Collab Studio to develop brand campaigns with the platform's top-tier creators. 

The two companies and research firm eye square did a study in the US that found that seeing a creator's ad prior to a product-focused ad drove a significant increase in brand purchases on an eCommerce site. 

With the consolidated Creo unit, OMG said clients would benefit from Creo’s “first-mover” data partnerships across the influencer ecosystem. Creo will access data from the holding company’s operating system Omni, which the firm said would help to better match creators with campaigns and facilitate more precise planning and measurement, among other benefits.  

The company cited research reporting that global influencer marketing spend will reach $33 billion this year, up 37% from 2024.  

In addition to Snap, Creo has crafted influencer marketing-related collaborations with Amazon, Google, Instagram and TikTok. 

Creo has worked with brands like Mountain Dew, Delta, State Farm and others.  

So far Omnicom has not named a Creo global CEO. Regional leaders report to OMG CEO Florian Adamski. 

Shown above is paid partnership featuring Kat Stickler, influencer partner with State Farm.