- Pizza Hut Launches 'Crazy Cheesy Crust'
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
Pizza Hut has launched the "Crazy Cheese Crust Pizza," featuring a ri ...
- Mountain Dew Launches Kickstart Breakfast Soda
Marketing Daily, Karlene Lukovitz - Monday, February 11, 2013
PepsiCo's Mountain Dew brand is looking to launch a new breakfast bevera ...
- New Tostitos Cantina Chips Target Gen Y
Marketing Daily, Karlene Lukovitz - Monday, December 17, 2012
Frito-Lay's Tostitos is looking to attract more Millennials with a new lin ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Hormel Achieves $2 Billion New-Products Sales Goal
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
Hormel Foods Corp. announced that it's met its ambitious "Go for $ ...
- Pepsi Intros Fat-Blocking Soda In Japan
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2012
Pepsi this week launched a soft drink in Japan that claims ...
- Chevrolet Rumbles As New Silverado Rolls Toward Debut
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Trucks still, rule, so when Chevy, Ford, or Chrysler launch a full-siz ...
- Chevrolet Rumbles As New Silverado Rolls Toward Debut
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Trucks still, rule, so when Chevy, Ford, or Chrysler launch a full-siz ...
- In The Raw Launches Monk Fruit Sweetener
Marketing Daily, Karlene Lukovitz - Tuesday, October 2, 2012
Cumberland Packing Corp. is adding Monk Fruit In The Raw to i ...
- Ocean Spray Intros Reduced-Sugar Craisins
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2012
Reduced Sugar Craisins Dried Cranberries have 50% less sugar than the origin ...
- V8 V-Fusion Intros Kid-Friendly Boxes
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Campbell Soup Co. is introducing V8 V-Fusion juice drink boxes for k ...
- Kraft Gum Launch Aims To Entertain Teens
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
Kraft Foods is hoping to score with teens with a new g ...
- Barilla Plans U.S. Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Italy's Barilla SpA plans to launch a chain of Barilla-branded restaurants ne ...
- Kawasaki Brings Green Monsters To Times Square
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Kawasaki Motors, U.S.A. is going big with its global debut of i ...
- Two-Thirds Of Beverage Launches Use Health Positioning
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2012
68% of non-alcoholic beverages or "soft drink" launches on a global bas ...
- Progresso Launches Recipe Starters Cooking Sauces
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Puts a recipe, plus QR code linking to more, on each pack ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Ford Launches New Escape Ads, Web Tool
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Ford is launching new ads for its Escape compact crossover, under i ...
- Ford Lands Ryan Seacrest For Fusion Campaign
Raw, Karl Greenberg - Tuesday, June 26, 2012
Ford, which by now could publish a playbook on social-media launch campaig ...
- Franchised Shoppers Kick Start New CPG Product Introductions
Research Brief, Jack Loechner - Wednesday, June 6, 2012
Purchase-based targeting for new product launches show that extremely small concentrations ...
- Capri Sun: Big Pouch, Big Facebook Effort
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Kraft Foods' Capri Sun is using an ambitious Facebook campaign to int ...
- Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Coca-Cola will test mid-calorie varieties of Sprite and Fanta in Memphis, Detroi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- Smartfood Launches All-Natural Snacks Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Frito-Lay North America's Smartfood is launching Smartfood Selects, an all-natural-ingredients line includi ...
- Starbucks Entering Energy-Drink Market
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
Among other news, Starbucks announced at its March 21 annual shareholder meeti ...
- Hain Celestial Preparing Rollouts Of 40 Products
Marketing Daily, Karlene Lukovitz - Wednesday, March 21, 2012
The Hain Celestial Group, Inc. has announced that it is introducing mo ...
- Starbucks Opens First Evolution Fresh Store
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Today marks the opening of Starbucks's first non-coffee format, a store focus ...
- Infiniti Launches Campaign For JX Crossover
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
Infiniti is using its relationship with NCAA sports to launch the 20 ...
- Blue Bunny Expands Ice Cream Offerings
Marketing Daily, Karlene Lukovitz - Friday, March 2, 2012
Blue Bunny has launched several new frozen treat varieties. ...