- Planters PB Effort Reflects Kraft's New 'Aggressiveness'
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The launch campaign for Planters Peanut Butter reflects Kraft's shift from ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- Jelly Belly Launches Line Based on Snapple Bevs
Marketing Daily, Karlene Lukovitz - Friday, February 17, 2012
Jelly Belly Candy Company is launching a line of jelly beans inspir ...
- Chocolate Twinkies Now A Permanent Hostess Item
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Thanks to strong consumer uptake, Hostess has made Chocolate Creme Twinkies, fir ...
- YoCrunch Launches Greek Parfaits
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
YoCrunch has launched a line of Greek parfait cups meant to ser ...
- Wendy's Adding More Premium Burgers
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
Wendy's is offering new Bacon Portabella and Spicy Santa Fe burgers, pric ...
- Dove Launching Raisins, Peanuts Line
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Mars' Dove Chocolate will launch bit-sized chocolate-covered raisins and peanuts products th ...
- Cadbury Pioneers Product Launch Using Google+
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Cadbury used its social media profiles to launch its Dairy Milk Bubb ...
- General Mills Launches Lactose-Free Yoplait
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
The new Yoplait lactose-free line will launch in late January in t ...
- Kraft, General Mills Launching Many Products In '12
Marketing Daily, Karlene Lukovitz - Tuesday, December 20, 2011
Kraft has 70 launches on tap for Q1; General Mills plans ...
- Crowdsourced Videos To Promote McBites
Marketing Daily, Karlene Lukovitz - Tuesday, December 6, 2011
Tongal-based contest seeks 10 videos to be used online for snack's laun ...
- Burger King Jumps Into QSR Fries Battle
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
BK launching new, thick-cut fries on Dec. 5, with free sample d ...
- Kraft Launches MilkBite Snack Line; Taps Droga5
Marketing Daily, Karlene Lukovitz - Tuesday, November 29, 2011
MilkBites are first-of-kind snacks: refrigerated milk and granola bars. ...
- Heinz Turns Facebook Glitch Into Bonding Opportunity
Marketing Daily, Karlene Lukovitz - Friday, November 18, 2011
Sends freebies to fans unable to purchase new ketchup product through Faceb ...
- Truvia Ready To Leverage EU's Approval of Stevia
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
In conjunction with the news, Cargill's Truvia announced its latest distribution agreeme ...
- Celestial Seasonings Launches Energy Shots
Marketing Daily, Karlene Lukovitz - Tuesday, November 15, 2011
Shots offer kombucha fermented black tea, B vitamins, botanicals. ...
- Dunkin' Promoting Single-Serve Offerings for Holidays
Marketing Daily, Karlene Lukovitz - Tuesday, November 15, 2011
Selling Keurig brewing system and Dunkin' K-Cup packs. ...
- Kraft Reportedly Entering the Energy Drinks Market
Marketing Daily, Karlene Lukovitz - Tuesday, November 8, 2011
Gearing up for a roll-out of a caffeinated version of its water-enhanceme ...
- Barnes & Noble Takes Wraps Off Nook Tablet
Online Media Daily, Mark Walsh - Monday, November 7, 2011
Gearing up to take on the iPad and Kindle Fire, Barnes &am ...
- Microsoft Rolls Out Windows Phone 7, CP+B's 'Leaked' Ads
Online Media Daily, Mark Walsh - Monday, October 11, 2010
Microsoft on Monday unveiled the first devices powered by
Windows Pho ... - Sources: Spotify's Latest U.S. Debut In Doubt
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 8, 2010
When will U.S. consumers get access to streaming music service Spotify? Wel ...
- Facebook's Bid To Organize The Social Graph (And Own The Nascent Platform)
Online Media Daily, John Capone - Wednesday, October 6, 2010
Facebook CEO Mark Zuckerberg introduced three new functions that would be rolli ...
- When Is Crowd Sourcing Like A Squirrel Fight?
Online Media Daily, Gavin O'Malley - Thursday, August 19, 2010
Crowd sourcing agency Victors & Spoils has seen the future of digit ...
- Hitachi Pegs Red Bricks To Launch LifeStudio
Online Media Daily, Gavin O'Malley - Monday, July 19, 2010
Hitachi Global Storage Technologies on Monday awarded Red Bricks Media the k ...
- NBC Ramps Up 7 New Fall Shows, 'Heroes' Not Renewed
MediaDailyNews, Wayne Friedman, David Goetzl - Sunday, May 16, 2010
Without a single scripted show up in the ratings this year, N ...
- LivingSocial Raises $14M Financing Round
Online Media Daily, Gavin O'Malley - Thursday, April 29, 2010
Amid a flurry of interest in social buying startups, LivingSocial on Thursd ...
- Just An Online Minute... Glo.com Throws Launch Party In Vertigo-Tastic Penthouse
Just An Online Minute, Kelly Samardak - Friday, April 23, 2010
I walk by the Cooper Hotel at least once a week. ...
- AOL Adds Ad Desk To The Mix
Online Media Daily, Gavin O'Malley - Monday, April 19, 2010
AOL on Monday debuted the beta version of a new display ...
- Just An Online Minute... Who Knew Rum Was The Young Urban Perfectionist's Drink?
Just An Online Minute, Kelly Samardak - Thursday, February 18, 2010
I do like piña coladas, but I am not into getting caug ...