- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- DirecTV Starts A FAST Platform - MyFree DirecTV
Television News Daily, Wayne Friedman - Thursday, October 10, 2024
MyFree DirecTV will give users "curated" content, an on-demand library, and numb ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Epic Games Gives Unreal Engine Developers A Bigger Cut Of Game Revenue
MediaDailyNews, Colin Kirkland - Tuesday, October 1, 2024
Epic is reducing the royalties it takes from games built with Unre ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- HubSpot's Latest Tech Launch Reveals Why Google Wanted It
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
HubSpot has announced updates to its Marketing Hub and Content Hub platfor ...
- Local News Initiative Seeks To Revitalize Local News In Los Angeles
Publishers Daily, Ray Schultz - Tuesday, September 10, 2024
The coalition will launch a news group to operate the "Boyle Heigh ...
- AI Concierge: Automating Check-In, Email Messaging For Hotels
Email Insider, Ray Schultz - Monday, September 9, 2024
The AI-powered email ticketing system for hoteliers uses data to serve gues ...
- New Climate Newsletter 'The Fight' Launched By Heatmap News
Publishers Daily, Ray Schultz - Wednesday, September 4, 2024
Heading "The Fight" is Jael Holzman, who has covered the climate f ...
- Snapchat Launches First Native iPad App
MediaDailyNews, Colin Kirkland - Wednesday, August 28, 2024
Snapchat's first native iPad app allows users to experience the platform a ...
- Federal Court Blocks Venu Sports Start, Grants Fubo Suit Request
Television News Daily, Wayne Friedman - Saturday, August 17, 2024
The new streaming business of live, linear TV sports-focused networks was plann ...
- X's New Grok Chatbot Models, In-App Image Generation Raise Concerns
MediaDailyNews, Colin Kirkland - Wednesday, August 14, 2024
xAI has launched two new chatbot models that include an in-app ima ...
- ByteDance Takes On OpenAI With New Text-To-Video AI App
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
ByteDance has launched Jimeng AI in China - an app that c ...
- Apple Feature To Control Distraction Needs A Transparent Reporting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Publishers may want to urge Apple to give them a reporting to ...
- TV Sports-Only Streamer Venu Looks To Score With Pricey Monthly Package
TV Watch, Wayne Friedman - Monday, August 5, 2024
Walt Disney, Fox Corp. and WBC, under a joint venture, hope ...
- Colin Kaepernick Launches AI-Driven Creator-Publishing Platform
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
Colin Kaepernick is launching Lumi, a startup that will guide creators throu ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Michelob Ultra Launches Team USA Campaign For Olympic, Paralympic Games
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
Michelob Ultra's "Summer of Team USA" features member athletes of the Te ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Take Me To The Moon: Tripadvisor, Astronaut Debut Space Channel
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Tripadvisor's creative and content studio Wanderlab on Tuesday will launch Destination: Spac ...
- Brandtech Mobile Shop Unveils AI Offering, New Leadership
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobi ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- TikTok Launches App Designed For Sharing Photos Between Close Friends
MediaDailyNews, Colin Kirkland - Friday, June 21, 2024
Touting the importance of "authenticity" and "life moments," the new image-sharing a ...
- Threads Launches API For Developer Experiences
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Threads has officially launched its API, according to an announcement at Cann ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Pinterest Launches 'Hidden Healing Fund' With Showtime/MTV Studios
MediaDailyNews, Colin Kirkland - Friday, May 31, 2024
In recognition of Mental Health Awareness month, Pinterest has a announced t ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...