- New MoEngage Platform Helps Brands Manage Transactional Alerts, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
Customer engagement platform MoEngage has debuted a product that it says allo ...
- YouTube Launches Global Target Frequency Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Advertisers can now select a frequency target and YouTube will optimize f ...
- YouTube Announces Launch Of 'Prime-Time Channels' Hub Featuring 34 Streaming Services
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
"Primetime Channels" is a new storefront hub featuring 34 subscription streaming servic ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned Away
Digital News Daily, Karlene Lukovitz - Wednesday, October 19, 2022
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Netflix Estimated To See $1.7 Billion In Ad Revenue By 2025: Analyst
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Netflix is expected to pull in $700 million in ad revenue f ...
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The Instacart Health initiative launched today focuses on partnerships, research and polici ...
- NBCU, Samsung Galaxy Launch Co-Branded 'Tonight' Show Video-Game Experience
Television News Daily, Wayne Friedman - Monday, September 19, 2022
NBCU and Samsung are launching a new "metaverse" video-game experience based arou ...
- Service Allows Email Senders To Group Content On Common Topics Into Digests
Email Marketing Daily, Ray Schultz - Monday, September 12, 2022
lockrMail allows users to combine newsletters and other content in a b ...
- Panda Substitutes Plant-Based For Chicken, Joints Meatless Bandwagon
Marketing Daily, Todd Wasserman - Wednesday, September 7, 2022
Panda Express is the most recent chain to jump on the meatle ...
- Twitter Intros Tracking, Conversion, Optimization Ad Tools
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Twitter Pixel, Conversion API and App Purchase Optimization tools are available ...
- Is ByteDance Planning A TikTok-Branded Music Streaming Platform?
Digital News Daily, Colin Kirkland - Tuesday, August 2, 2022
The social video platform has filed to trademark "TikTok Music" in bo ...
- Booking.com Launches TikTok Account With Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 22, 2022
New research from Booking.com reveals over half (58%) of U.S. travelers a ...
- FreeWheel To Enable Linking First-, Third-Party Data To ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, June 22, 2022
The new identity capabilities, to be released later this year, include interoperabili ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Netflix To Launch 'Squid Game' Reality Series With $4.56M Cash Prize
Digital News Daily, Karlene Lukovitz - Wednesday, June 15, 2022
The perhaps-inevitable spinoff will pit 456 contestants from around the world ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Netflix Confirms Second Season Of 'Squid Game'
Digital News Daily, Karlene Lukovitz - Monday, June 13, 2022
No return date specified as yet. ...
- Startup Backed By Thrasio Launches Platform For Direct-To-Consumer Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
Ecommerce analytics company Zeenk launches its platform this week to support D ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- GoSecure And TPx Launch Email Inbox Protection Service
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
With the launch of the tool, GoSecure and TPx are looking ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Charter, Comcast Team On New Streaming Platform
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The two largest cable companies are joining the streaming wars with ...
- Camera IQ Teams With TikTok's Effect House To Enable AR
Digital News Daily, Colin Kirkland - Thursday, April 28, 2022
The Camera IQ platform enables brands to create AR experiences and th ...
- CNN+ To Be Shut Down Just One Month After Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Top Warner Bros. Discovery execs, who were formulating their own CNN strateg ...
- Licht Calls CNN+ Shutdown 'Uniquely Shitty Situation'
Digital News Daily, Karlene Lukovitz - Friday, April 22, 2022
CNN+ was "an incredibly successful launch," but conflicted with the new company ...
- CTV: Let The Game Ads Begin
Advanced TV Insider, Karlene Lukovitz - Friday, April 15, 2022
Game publishers helped develop a solution that combines television-scale reach via C ...
- CNN+ Inks Roku Distribution Deal
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Securing distribution on Roku devices is critical to the now two-week-old streame ...
- Disney+ Sets Summer Launch Dates, Pricing For 42 More Countries, 11 Territories
Digital News Daily, Karlene Lukovitz - Wednesday, March 30, 2022
The launches are set to begin in South Africa on May ...
- CuriosityStream Launches FAST For LG TVs
Digital News Daily, Karlene Lukovitz - Tuesday, March 22, 2022
The Curiosity Now channel launch is part of a strategy to impro ...