- Google's Most Advanced AI Coming To Search, Cloud And More
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
Google Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- YouTube Invests In Gaming, Launches Mini-Games For Paid Subscribers
MediaDailyNews, Colin Kirkland - Tuesday, November 28, 2023
Premium users now have access to a group of online games th ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- X Officially Launches New Subscription Tiers
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
After weeks of teasing new subscription tiers, X finally launched a n ...
- How Technologists Are Selling AI To Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- Marriott's Loyalty Program Launches Virtual City In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, October 25, 2023
Marriott Bonvoy is launching its own virtual city experience on Fortnite ...
- Musk Confirms Two New Premium Tiers Coming To X
MediaDailyNews, Colin Kirkland - Monday, October 23, 2023
Just weeks after X users reported code sightings referencing three premium ...
- Snap Intros Ad Tools To Help Advertisers Connect With Creators
MediaDailyNews, Colin Kirkland - Thursday, October 19, 2023
Snap is introducing a suite of new ad products to give ...
- Mattel Launches A Barbie DreamHouse Experience In Roblox
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
In Barbie's world on Roblox, players can build their own dream hous ...
- AMC Networks Starts Ad-Supported AMC+ Option, With 'Dozens' Of Advertisers
Television News Daily, Wayne Friedman - Friday, September 29, 2023
AMC Networks launched an ad-supported AMC+ option this week for $4.99 ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Paramount+ To Launch In Japan
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
The streamer, which has seen continued subscriber growth as rivals have slowe ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Snap Lets Users Create Gen AI Fantastical Selfies With 'Dreams' Feature
MediaDailyNews, Colin Kirkland - Tuesday, August 29, 2023
The "Dreams" launch marks Snapchat's next leap into integrating AI technology a ...
- Walmart, POCLab Celebrate 50th Anniversary Of Hip-Hop With New Virtual World
MediaDailyNews, Colin Kirkland - Monday, August 28, 2023
The immersive experience is designed to educate players about hip-hop's influence ...
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
Vast Outreach says the new solution streamlines lead generation. ...
- New TikTok Fulfillment Program Pushes In-App Shopping In The UK
Digital News Daily, Colin Kirkland - Wednesday, August 9, 2023
To make it easier for merchants in the UK sell on TikT ...
- Google Project IDX Launches
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 8, 2023
The project is an AI-enabled browser-based environment to help developers build full-sta ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- The Met Creates Roblox Wearables From Priceless Artworks
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
"Replica" allows museum visitors to scan artwork and bring wearable elements ...
- Salesforce Debuts CRM Tool For Small And Medium-Sized Businesses
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
The new solution, Starter, features an email builder, and an AI-powered ema ...
- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Ad Industry Supports IAB Launch Of Interoperable Data Clean Room Guidelines
Data & Programmatic Insider, Laurie Sullivan - Monday, July 10, 2023
The IAB Tech Lab on Friday released the final first version ...
- Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 7, 2023
Alibaba on Friday launched Tongyi Wanxiang, an AI tool that can genera ...