- How One Wine Brand Navigated Its Nod To Barbie
CPG Insider, Danielle Oster - Friday, July 21, 2023
Without an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Fabulous Fizz: D2C Hard Seltzer Brand Gay Water Comes Out
Marketing Daily, Danielle Oster - Thursday, July 20, 2023
Founder Hoddeson decided to wait until Pride Month was over for t ...
- Prairie Organic Spirits Hosts Event for 'Conscious Cocktailers'
Marketing Daily, Danielle Oster - Wednesday, July 19, 2023
At the Minneapolis event, the brand served sustainable cocktails incorporating local ingredien ...
- How 2 Celeb Brands Shake Things Up For National Tequila Day
Marketing Daily, Danielle Oster - Tuesday, July 18, 2023
A 818 Tequila video showed Kendall and Kris Jenner using tequila ...
- Bev Marketers Innovate To Quench Summer Thirst Trends
CPG Insider, Les Luchter - Friday, June 23, 2023
Complaints about warm beer led Miller Lite to create trays "designed specifical ...
- Grey Goose Tackles Martini-Making Intimidation With Ready-To-Drink
Marketing Daily, Les Luchter - Tuesday, June 20, 2023
The difficulties of making the iconic cocktail are solved by a litt ...
- Uncorking The Profits In D2C Wine Selling
CPG Insider, Steve Ellwanger - Friday, May 26, 2023
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discount ...
- Ready-To-Drink Cocktail Sales Still Growing In D2C, Retail Channels
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
High Noon (E. & J. Gallo) is the top-selling brand on alcoh ...
- Amazon One's Age-Verification Feature For Alcohol Purchases Debuts At Coors Field
Marketing Daily, Steve Ellwanger - Tuesday, May 23, 2023
"Verifying a customer's age for every alcohol purchase is a known fricti ...
- Stella Artois Pairs Three Actors Plus Rapper For 'World's Most Fascinating Dinner'
Marketing Daily, Steve Ellwanger - Tuesday, May 23, 2023
Stella Artois sweepstakes prizes: 15 free dinners in New York City wi ...
- Non-Alcohol Beer: Preferred By Men, Health-Conscious Women
CPG Insider, Steve Ellwanger - Friday, May 19, 2023
Since 2019, beer has led non-alcohol beverage sales with about 89% ...
- Edelweiss Beer Delivers Sensory Experience Without Music, Vocals
Marketing Daily, Steve Ellwanger - Tuesday, May 16, 2023
Creative consists of visuals of people experiencing the Alps, accompanied by soun ...
- Coors Banquet Celebrates 150 Years, Helps Small Businesses Create 'Legacy'
Marketing Daily, Steve Ellwanger - Friday, May 12, 2023
"Start Your Legacy" campaign includes contest awarding $15,000 each to 15 entrepreneu ...
- Whiskey Producer MGP Will Acquire Ultra-Premium Brand Penelope For $105M
Marketing Daily, Steve Ellwanger - Thursday, May 11, 2023
The deal is expected to close next month. ...
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Brand will stop selling its non-Hershey chocolate-covered Cranberry Bites as it rol ...
- Smirnoff ICE Leans Into Nostalgia, Music To Mark Birthday #24
Marketing Daily, Steve Ellwanger - Wednesday, May 3, 2023
Among those fronting the "ADV-ICE" initiative is comedian Trevor Noah, ...
- Molson Coors Cites First SB Campaign In 30 Years For Sales Lifts
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, May 3, 2023
The spot, which followed more than three decades of Super Bowl exclusivi ...
- Elizabeth Banks' Phony Book Club Sparks Archer Roose Pitch
Marketing Daily, Steve Ellwanger - Tuesday, May 2, 2023
Fake book names like "Make Mommy's New Boyfriend Alan Disappear" add ...
- Boston Beer Posts $9M Loss While Resetting The Truly Brand
Marketing Daily - Top of the News, Steve Ellwanger - Monday, May 1, 2023
In June, Truly Vodka Seltzer -- launched last fall -- will reappe ...
- High Noon Tequila Seltzer Preps For Summer 'Sun'
MAD, Fern Siegel - Thursday, April 27, 2023
The hard seltzer is sold in a variety eight-pact and includes fo ...
- JB Smoove: White Claw Vodka Is 'Smooovest' Ever
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
The brand is touting a first-of-its-kind filtration process that uses "immense pressu ...
- Pirate's Tale: Yo Ho Ho, Bottle Of... What's That Around My Neck?
Marketing Daily, Steve Ellwanger - Tuesday, April 25, 2023
A mythical sea monster known as the Kraken keeps pirates from sampli ...
- Woof, Gulp: Tito's Vodka Crafts 'Walktail' Merch For Dog Walkers
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Tito's is donating 100% of its proceeds from sales of a drink-hold ...
- Damage Control: What Could Anheuser-Busch Have Done Differently?
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
A-B's "disappointing" statement on its Dylan Mulvaney controversy "made it seems li ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...
- BlueMoon LightSky Ale Lightly Serious About Flavor
Marketing Daily, Steve Ellwanger - Friday, March 24, 2023
Lighthearted approach to winning younger beer drinkers celebrates warm weather and outdo ...
- Craft Beer Drinkers Want D2C Shipping -- But Few States Allow It
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, March 23, 2023
In one poll, 72% of respondents said they would spend $50 ...
- Stella Artois (Literally) Crashes Home-Alone Dining To Encourage Togetherness
Marketing Daily, Steve Ellwanger - Wednesday, March 22, 2023
Aiming to elevate the brand's role to a "mealtime staple," spot sho ...
- Constellation Prevails In Corona Hard Seltzer Legal Spat With AB InBev
Marketing Daily, Steve Ellwanger - Tuesday, March 21, 2023
Constellation can continue selling hard seltzer under the Corona brand following ...