- Spritz Society's Sour Pickle Is A Joke, But RTD Brand Is Real
Marketing Daily, Les Luchter - Thursday, March 31, 2022
Combo of sour pickles with sparkling wine? That flavor could only wo ...
- Winery Gets Dirty Minded To Reach Younger Drinkers
Marketing Daily, Les Luchter - Tuesday, March 29, 2022
With "edgy double entendre," brand aims to appeal to environmentally conscious millennnial ...
- Hard Cider Stays Relevant As Angry Orchard Goes Tropical, Others Go Light
Marketing Daily, Les Luchter - Monday, March 28, 2022
Although hard cider sales have slowed due to competition from other be ...
- Study: Alcohol Campaigns Rank High In Click-Through Rates
Marketing Daily, Les Luchter - Sunday, March 27, 2022
Alcohol brands have been engaging consumers through personalized creative that offers discount ...
- Craft Beers 'Make Peace Not War' For Ukrainian Relief Efforts
Marketing Daily, Les Luchter - Wednesday, March 23, 2022
Program allows craft breweries to create a limited-edition beer by adding the ...
- Study: In-Person Alcohol Activations Come Roaring Back
Marketing Daily, Les Luchter - Monday, March 21, 2022
"Immersive experiences such as tours and tastings are an extremely powerful to ...
- Study: Instacart Surpasses Drizly As Top Liquor E-Tailer
Marketing Daily, Les Luchter - Friday, March 18, 2022
Local grocery stores combined, though, made up a whopping 63.9 % ...
- NY Lawmakers Decline To Consider Continuing Booze-To-Go
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2022
New York legislators left a proposal to make take-out wine and liqu ...
- Tea Time Becomes T-Time in Tanqueray-'Bridgerton' Mash-Up
Marketing Daily, Les Luchter - Thursday, March 17, 2022
Joe Jonas teams up with Bridgerton brother Anthony, played by Jonathan Baile ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- 'Viva La Vida' As Peroni 'Lives Every Moment'
Marketing Daily, Les Luchter - Thursday, March 10, 2022
Key to the campaign: a 30-second TV spot of Italians enjoying ...
- When 'Irish' Brands Are Smiling
Marketing Daily, Les Luchter - Tuesday, March 8, 2022
St. Patrick's Day and drinking go hand in hand -- even mo ...
- Nyet To Stolichnaya, Yes To Stoli
Marketing Daily, Les Luchter - Monday, March 7, 2022
After more than a week of protests against Stolichnaya, the Russian-named vod ...
- Cognac Ad Goes Back 13B Years
Marketing Daily, Todd Wasserman - Thursday, March 3, 2022
Few TV ads have the kind of scope evinced in this n ...
- Molson Coors, A-B Launch Latino Campaigns
Marketing Daily, Les Luchter - Thursday, March 3, 2022
To target the Hispanic market, "undertapped in mainstream beer marketing," Molson Coor ...
- Texas Breweries Celebrate State's Independence Day, Diva Awareness Week
Marketing Daily, Les Luchter - Wednesday, March 2, 2022
National Diva Awareness Week is the creation of Siren Rock Brewing, whi ...
- Adam Scott Pitches Black Box Wine
Marketing Daily, Todd Wasserman - Wednesday, March 2, 2022
In the ad, via RTO+P, Scott presents himself as a sophisticated y ...
- Molson Coors Maintains Marketing Spend, Hits Sales Gains
Marketing Daily, Les Luchter - Wednesday, February 23, 2022
Coors Light and Miller Lite, the company's two leading brands, saw the ...
- Elizabeth Banks Promotes Her Canned Wines With Sneaky (Is-It-Real?) Snake Giveaway
Marketing Daily, Les Luchter - Monday, February 21, 2022
Would you believe a winery giving out free snakes as an incenti ...
- Hennessy Puts On The Digital Moves For NBA All-Star Weekend
Marketing Daily, Les Luchter - Thursday, February 17, 2022
Digital activations include 'The Court," featuring a "hologram performance" of a n ...
- When The Clown Shoes No Longer Fit... It's Time For A Craft Beer Redesign
Marketing Daily, Les Luchter - Monday, February 14, 2022
"We're stuck in a sea of 1,000 labels trying to use col ...
- Cheers To Brands Turning Valentine's Tables By Giving, Not Pushing
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
Does Valentine's Day marketing push Americans to overspend? Then consider these bran ...
- The Botanist Steps Up For Bars And Restaurants During Super Bowl
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
11-year-old Botanist Islay Dry Gin previews its first commercial ever: 30-second sp ...
- Campari Lifts Retail Sales With Shopping List Marketing
Marketing Daily, Les Luchter - Sunday, February 6, 2022
Campari is among liquor brands using in-app ads that get consumers ...
- Fat Tire Beer Urges Olympics Sponsors, IOC, To Fight Climate Change
Marketing Daily, Les Luchter - Thursday, February 3, 2022
"IOC, which has shown leadership in adopting its own climate action plan ...
- Diageo's Spirits Set Super Bowl Tie-Ins
Marketing Daily, Les Luchter - Wednesday, February 2, 2022
Diageo, named the NFL's first official spirits sponsor last June, has ...
- Report: Price Hikes Spurred Wineries To Record D2C Numbers in 2021
Marketing Daily, Les Luchter - Thursday, January 27, 2022
2021's increased price-per-bottle jived nicely with what could be termed a mo ...
- Wanted: Martha Stewart, For 19 Crimes Wine, CBD Gummies, Vegas Dining
Marketing Daily, Les Luchter - Wednesday, January 26, 2022
19 Crimes brand debuts the first-ever wine from Martha Stewart, noted ex-convi ...
- Simply Put, Coca-Cola And Molson Coors Are Now An Item
Marketing Daily, Les Luchter - Tuesday, January 25, 2022
Brands announce summer launch of Simply Spiked Lemonade, "inspired" by Simply juice ...
- 100 Years Later, Martini & Rossi Goes Non-Alcoholic Again
Marketing Daily, Les Luchter - Monday, January 24, 2022
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now ...