- MediaMath: How Machine Learning Will Change Ad Serving In 2018
Data & Programmatic Insider, Laurie Sullivan - Monday, March 19, 2018
MediaMath scientists are working to apply artificial intelligence in machine-learning models th ...
- Evergage To Fuel Cross-Channel Personalization For Munvo
Email Marketing Daily, Ray Schultz - Thursday, March 8, 2018
Consulting firm Munvo has created a personalization practice using Evergage's capabilities. ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Datacrushers Debuts Email Automation Tool
Email Marketing Daily, Ray Schultz - Wednesday, February 14, 2018
A new email automation suite is being offered to online retailers ...
- Google's Parent Alphabet Introduces Security Company Named Chronicle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 26, 2018
Chronicle CEO Stephen Gillett describes in a blog post how the compa ...
- Urban Airship Enhances Its Mobile Marketing Platform
Around the Net in Email, Ray Schultz - Friday, January 26, 2018
Mobile marketing company Urban Airship is adding a new level of machi ...
- Twitter Uses AI To Revamp Digital
Digital News Daily, Gavin O'Malley - Thursday, January 25, 2018
In the latest example of this trend, Twitter is using neural networ ...
- Google Gives Publishers Option To Relinquish Control Of Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 24, 2018
Publishers that want to run Google AdSense native in-feed ads on the ...
- Monetate Enhances Personalization Engine
Email Marketing Daily, Ray Schultz - Tuesday, January 23, 2018
Email is one of several channels served by Monetate's enhanced personalization too ...
- Google Teaches AI To Build AI For Beginners, Starts With Images
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 17, 2018
Teams at Google have begun to use artificial intelligence to develop ...
- Coherent Path Email Tool Offered Through Oracle Cloud Marketplace
Email Marketing Daily, Ray Schultz - Friday, January 5, 2018
The Oracle Cloud Marketplace now offers Coherent Path's email campaign solution. ...
- 2018: The Year Of Blockchain For Ad Industry?
Digital News Daily, Laurie Sullivan - Friday, December 29, 2017
Machine learning and artificial intelligence will create and strengthen the tie betwe ...
- Artificial Intelligence Brings Out The Best -- And Worst -- In Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, December 26, 2017
The majority of marketers are already dabbling in artificial intelligence, according ...
- Rise Of Machines Is Good for Business
AI & IoT Daily, Jonathan Shriftman - Tuesday, December 26, 2017
With the explosion of technology resources, from faster processing to unlimited clo ...
- Search Disruptions: How Brands Will Compete With Google, Facebook In 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2017
Brands are concerned about how much artificial intelligence and machine learning th ...
- Predictions: What Becomes Important As Search Moves Beyond Google, Bing
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2017
Optimization is important for keywords in campaigns running on a variety ...
- Talend Partners With Cloudera, Qlik And Keyrus On Personalization Product
Email Marketing Daily, Ray Schultz - Wednesday, December 20, 2017
A new personalization service has been developed by a four-way partnership th ...
- Facebook Demotes Posts That Use Engagement Bait
Digital News Daily, Gavin O'Malley - Monday, December 18, 2017
As part of a broader battle against spammers and other system gamer ...
- What Google's Second Chance In China Means To Search Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 13, 2017
Alphabet Chairman Eric Schmidt reportedly said at a tech conference in Beiji ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- Dynamic Yield Launches Email Personalization Suite To Drive Engagement
Email Marketing Daily, Ray Schultz - Wednesday, November 29, 2017
A new personalization stack is being offered by Dynamic Yield. It wi ...
- Newsroom AI Unveils Customizable Newsfeed Platform
Publishers Daily, Melynda Fuller - Monday, November 20, 2017
Using a single line of code, Newsroom AI allows a publication ...
- Evergage Publishes Book On Personalization, Machine Learning
Email Marketing Daily, Jess Nelson - Thursday, November 16, 2017
The real-time digital marketing company has published a book that examines h ...
- What Is AutoML? Why Marketers Should Care
Performance Marketing Insider, Laurie Sullivan - Friday, November 3, 2017
Google uses automated algorithm design (AutoML) to build models that can automatical ...
- 'Saveur' Teams With Skype, Launches Chatbot
Publishers Daily, Sara Guaglione - Thursday, November 2, 2017
Via the bot, users can "chat" in a conversational tone with wh ...
- Amazon Makes $1.5 Million Investment In AI
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2017
The investment supports a partnership with The Max Planck Society in Cyb ...
- Google Attribution Rolls Out To Thousands Of Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
After years of trying to attribute the click, view and other consum ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Uber Engineers Open Up About Its Machine-Learning Platform
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 11, 2017
Uber Technologies' machine-learning platform, Michelangelo, is designed to manage data, train, evaluat ...
- Machine Learning More Practical Than Sexy
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
During his keynote interview at OMMA at Advertising Week, James Brohamer, Marketi ...