Dynamic Yield has introduced a suite of email personalization tools that it claims can facilitate engaging marketing messages for clients.
The product, Dynamic Yield for Email, is built into the firm’s core personalization stack. It is based on the company’s machine-learning engine that drives multichannel personalization.
A survey conducted by the firm found that three out of four consumers feel the emails they receive from brands they like are not tailored or personalized.
The suite is designed to addressthe increasing commoditization of email, says Liad Agmon, CEO of Dynamic Yield.
Agmon states that “the amount of emails we all receive is overwhelming and not actually valuable to us. Engagement is critical in developing customer loyalty, but mass emailing has the opposite effect.
One client, Ocado, uses Dynamic Yield to “personalize the entire customer journey for Fetch shoppers, and re-engaging users via email is a vital part of the conversion funnel,” says Rebecca Mehaffey, web trading manager for Ocado.
She adds, “Triggered emails have been a great feature so far, delivering an 80% open rate and helps us increase revenue we receive from each visitor to the site,”
According to the company, Dynamic Yield for Email’s features include: