- 4As Conference: Online Branding To Become More 'Artful'
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 30, 2008
Lee Clow, global director of media arts at TBWA Worldwide, told t ...
- Over Doing Viral Marketing
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 30, 2008
Viral marketing for movies on the Web has gone positively bubonic ...
- Nielsen Taps Hosbein As SVP, Marketing
MediaDailyNews, - Wednesday, April 30, 2008
Nielsen Business Media has appointed Mark Hosbein as senior vice president ...
- Hearst Links Print Ads To Mobile Marketing
Online Media Daily, - Wednesday, April 30, 2008
Hearst Magazines Digital Media will extend a service that links print a ...
- Marketers Hiding Their Customer Support Numbers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 28, 2008
There was a time when businesses welcomed phone calls from customers. No ...
- Youth Speaks: If u dk what this is, gl
On Media, Diane Mermigas - Monday, April 28, 2008
If mastering consumer behavior means financial prosperity in the digital age, th ...
- Big Marketers Fight Back Over Darfur Criticism
Around the Net In Brand Marketing, Thom Forbes - Friday, April 25, 2008
Mia Farrow's activist group, Dream for Darfur, on Thursday issued a repo ...
- Product Of The Year Competition Comes To U.S.
Around the Net In Brand Marketing, Thom Forbes - Friday, April 25, 2008
Product of the Year, which was created in France in 1986 a ...
- Gannett, Meredith Tap Ripple6 To Launch Branded Social Nets
Online Media Daily, Tameka Kee - Friday, April 25, 2008
[Social Networks] Move over, P&G--looks like Gannett and Meredith want in ...
- Top Marketing Execs Depart Sara Lee
Around the Net In Media, William Spain - Thursday, April 24, 2008
...
- ABC Promotes Jerry Daniello To SVP/Integrated Marketing
Marketing Daily, - Thursday, April 24, 2008
Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, A ...
- ABC Taps Daniello As SVP, Integrated Marketing
MediaDailyNews, Wayne Friedman - Thursday, April 24, 2008
Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, A ...
- Radio Disney Mobile Site Low On Traditional Ads, High on WOM
Online Media Daily, Laurie Sullivan - Tuesday, April 22, 2008
[Mobile] Marketing gurus behind the Radio Disney mobile Web site and text-messagi ...
- NeuroFocus Unveils 'Best Practices' For Getting Into Consumers' Brains
Online Media Daily, Tameka Kee - Monday, April 21, 2008
Switching a brand logo on a Web site from the right-hand si ...
- The Scuttle On Scuppies
Feedback Loop, - Friday, April 18, 2008
I just came across your article [on green fashion.] I had ...
- Hitchcock Becomes Discovery Channel's Marketing Chief
MediaDailyNews, David Goetzl - Thursday, April 17, 2008
A former MTV Networks executive, James Hitchcock--who also has experience on t ...
- Venice Festival: Next Question, Please!
MediaDailyNews, Jack Klues - Wednesday, April 16, 2008
VENICE--Believe it or not, the marketing industry is still debating the questi ...
- Report: Marketers Can Reach Young Males Via Mobile
Online Media Daily, Mark Walsh - Wednesday, April 16, 2008
[Mobile] M:Metrics suggests in a new report that marketers go mobile ...
- Marketing To Affluent Web Users
Around the Net In Online Marketing, Ross Fadner - Tuesday, April 15, 2008
...
- Marketers Need New Strategy To Gain Net's Worth
On Media, Diane Mermigas - Thursday, April 10, 2008
Contrary to popular belief, e-commerce and online advertising will not magically achie ...
- The 'Not-Top 10' Of Consumer Issues
Online Spin, Cory Treffiletti - Wednesday, April 9, 2008
I meet lots of smart people every week -- all of wh ...
- New Chrysler Campaign Emphasizes Making Dreams Come True
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
Chrysler's new advertising campaign portrays the now-private automaker as quicker to respo ...
- 60 Percent Of Large Companies To Cut Marketing Budgets
Around the Net In Online Marketing, Ross Fadner - Tuesday, April 8, 2008
...
- Only 25% Of Viewers See Web Ads Below The Fold
Online Media Daily, Tameka Kee - Tuesday, April 8, 2008
Talk about pricey CPMs: Internet users don't even see most of t ...
- ZenithOptimedia: Referrals From Friends, Family Hold More Weight
Online Media Daily, - Tuesday, April 8, 2008
Recommendations by friends and family have the greatest influence on brand choi ...
- Elvis Sighting! Dead Celebrities Produce Big Ad Returns
MediaDailyNews, Karlene Lukovitz - Friday, April 4, 2008
The famous deceased are so in demand for advertising and marketing ...
- Virtual World Users To Marketers: It's The Activities, Stupid
Online Media Daily, Tameka Kee - Friday, April 4, 2008
[Gaming] Between six and eight million Americans will try at least o ...
- Longest Now Disney ABC Unlimited SVP
MediaDailyNews, Wayne Friedman - Wednesday, April 2, 2008
Senior ABC executive Bill Bund is leaving his post as a seni ...
- Airline Loyalty Programs Evolve Into Cash Cows
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 1, 2008
Airline frequent flier programs--which began 27 years ago as a way ...