- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- GenAI For Super-Size Brands: MessageGears Links Up With Snowflake
Email Insider, Ray Schultz - Tuesday, July 16, 2024
The integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Follow The Bounce: Some Of The Worst Bounceback, Click Rates Are In Marketing
Email Insider, Ray Schultz - Friday, July 12, 2024
Delivery and response have improved overall, Selzy reports, with some sectors doi ...
- Nissan Gets New Head Of Marketing Operations
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2024
Jeff Pope joined Nissan in 2006 after spending 11 years at Fo ...
- 'Hawk Tuah Girl' Continues To Go Viral
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 9, 2024
The "Hawk Tuah Girl" has an online audience in the billions ju ...
- TikTok's Campaign For British Olympians Aims To Win Over Fans
MediaDailyNews, Colin Kirkland - Tuesday, July 9, 2024
The campaign "It Starts on TikTok" features standout UK athletes and highligh ...
- Appellate Court Rejects Federal Suit Against Omnicom's Flywheel
MediaDailyNews, Wendy Davis, Joe Mandese - Wednesday, July 10, 2024
Plaintiff Compass Marketing vows to continue the Maryland state suit and ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 11, 2024
"I always had almost an imposter syndrome a little bit, and ...
- Havas Play, Catalyst 4 Unveil New Sponsorship Agreement
MAD, Steve McClellan - Friday, July 5, 2024
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusi ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Marketing Mayhem: Teams Are Stressed Out By The Sheer Number Of Choices
Email Insider, Ray Schultz - Monday, July 1, 2024
Marketers are overwhelmed by the number of channels and technologies they mu ...
- Supreme Court Rejects Opioid Settlement
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 27, 2024
The suit alleged that aggressive marketing of OxyContin to consumers and healthca ...
- SMBs Think AI: They Are More Likely To Adopt The Technology Than Larger Firms
Email Insider, Ray Schultz - Thursday, June 27, 2024
AI is now equal with email automation at smaller companies, Pipedrive repo ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- IPG Puts Kinesso's Martin In Charge Of Acxiom
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
Interpublic said the move "fully aligns the teams responsible for engineering behin ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- Microsoft Tests A Small AI Vision Language Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 26, 2024
Florence-2 - a type of AI called a vision language model ...
- The CLV Vista: How Brands Will Drive Customer Lifetime Value Going Forward
Email Insider, Ray Schultz - Monday, June 24, 2024
Most companies are not applying customer lifetime value to their strategy, Ze ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- Reddit: Search Failing Gen Z As They Turn To Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
As Gen Z came of age in social media, algorithms trained t ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- The End Of An Era?
Media Insider, Cory Treffiletti - Thursday, June 20, 2024
I was a strong proponent of the data age, but now ...
- PubMatic And Cognitiv Partner On Contextual Targeting
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
PubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- FDA Reverses Marketing Ban On Juul Vaping Products
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 9, 2024
The FDA has challenged the company's tactics, including making products that appe ...