- 5 Ways To Turn Customers Into Content Marketers
Online Media Daily, Wendy Lea - Friday, January 25, 2013
A small business looking to scale without adding headcount, should consider leveragi ...
- Craft Beer Sales Continue To Rise
Marketing Daily, Tanya Gazdik - Wednesday, January 23, 2013
Despite the economic downturn, craft beers are defying recessionary trends with ...
- 1 In 5 Americans Say They've Used A QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
A Pitney Bowes survey shows 19% of Americans have used a ...
- Email Driving Cross Channel Integration
Research Brief, Jack Loechner - Thursday, January 24, 2013
According to the Experian Marketing Services market survey addressing email acquisition a ...
- 'Hollywood Reporter' Names Magzanyan VP, Marketing
MediaDailyNews, Fern Siegel - Tuesday, January 22, 2013
The Hollywood Reporter named Anna Magzanyan vice president of marketing. ...
- Facebook Rolls Out Conversion Tracking Tool
Online Media Daily, Mark Walsh - Tuesday, January 22, 2013
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool f ...
- Nixon Heads EMEA For 202 Communications
MediaDailyNews, Fern Siegel - Monday, January 21, 2013
202 Communications, a marketing communications agency specialized in supporting technology suppliers ...
- Failure To Master Online Data Costs Marketers Profits
Online Media Daily, Laurie Sullivan - Monday, January 21, 2013
Some 57% of marketers agree that data drives higher conversion rates, a ...
- Crave Online, Spike Team To Promote Bellator
Online Media Daily, Gavin O'Malley - Monday, January 21, 2013
In an effort to build more buzz around Bellator Fighting Championships, ...
- Online Landscape: Marketers Should Watch Google, Macro Trends
Online Media Daily, Laurie Sullivan - Friday, January 18, 2013
Marketers increased ad budgets during the holidays and saw higher returns ...
- Organic Food Chain Bars Products Using Cartoon Characters
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
MOM's Organic Market, a 10-store chain in the Washington, D.C./Baltimore area, sa ...
- Boomers Up Restaurant Visits; Millennials Cut Back
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
Baby Boomers and their seniors are making more visits to every segme ...
- Jamba Launches Kids Meal With NYC Parade
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
West Coast-based Smoothie chain Jamba Juice recently promoted the launch of i ...
- Pet Market Includes More Than Dogs, Cats
Marketing Daily, Tanya Gazdik - Monday, January 14, 2013
It's not just dogs and cats who rule the roost. American p ...
- United Airlines Offers Baggage Delivery
Marketing Daily, Tanya Gazdik - Sunday, January 13, 2013
United Airlines is launching a baggage delivery option that allows customers ...
- Oscar Noms, Wins Boost Revs And Marketing
MediaDailyNews, Wayne Friedman - Friday, January 11, 2013
Although entertainment options continue to expand and crowd the marketplace, the marketi ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Woolley Named DMA Chief
MediaDailyNews, Joe Mandese - Friday, January 11, 2013
Linda Woolley, acting president-CEO of the Direct Marketing Association since May 201 ...
- Mercury Media Acquires iMarketing
MediaDailyNews, Fern Siegel - Wednesday, January 9, 2013
Mercury Media, a full-service direct-response television media agency, acquired iMarketing, a digit ...
- Email and Social Top Marketers Growth Plans
Research Brief, Jack Loechner - Thursday, January 10, 2013
A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of busine ...
- American Airlines Upgrades International Travel
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2013
American Airlines is adding service components to its first class and busine ...
- NASCAR To Launch A 'Fan And Media Engagement' Lab
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
NASCAR launching a "Fan and Media Engagement Center" (FMEC) on Monday ...
- Former Best Buy CMO Moves To LivingSocial
Online Media Daily, Sarah Mahoney - Wednesday, January 9, 2013
LivingSocial says it has hired Barry Judge, a former EVP/CMO at Be ...
- Farmers Insurance Aims To Educate
Marketing Daily, Tanya Gazdik - Monday, January 7, 2013
Farmers Insurance is shifting its creative strategy from less silly to helpi ...
- Sprint Gets Title Sponsorship Of NASCAR Kickoff Event
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sprint, in its 10th year as title sponsor of the NASCAR Spri ...
- Spellman Tapped As SVP, Marketing, Penton Media
MediaDailyNews, Fern Siegel - Monday, January 7, 2013
Kate Spellman, previously president of United Business Media's UBM Studios, has join ...
- TD Bank Highlights 'Bank Human' Experience
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2013
After six years of celebrity-focused ads/marketing, TD Bank is shifting to featu ...
- Companies Under Budget For Retail Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 2, 2013
Fewer companies are budgeting for shopper marketing than previously, according to ...
- 2013: The Year Of Mobile Measurement
Online Media Daily, Brendan O'Kane - Thursday, January 3, 2013
Mobile analytics and measurement will make great strides in the coming yea ...
- Kentucky Kicks Ass, But Not Officially (Yet)
Marketing Daily, Karl Greenberg - Wednesday, January 2, 2013
Some Kentucky agency executives want to light a fire under Kentucky's touri ...