- National Car Rental Launches App
Marketing Daily, Karl Greenberg - Tuesday, August 6, 2013
National Car Rental has launched a new app based on research garner ...
- Facebook Hires Google Exec As First CMO
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 5, 2013
Facebook has tapped Gary Briggs -- most recently chief marketer of Google&rsquo ...
- Nespresso Assigns Accenture Its Global E-Commerce Business
MAD, Steve McClellan - Monday, August 5, 2013
Consultant Accenture continues to gain ground in the marketing services arena. T ...
- Farmers Insurance Launches Zany Videos
Marketing Daily, Tanya Gazdik - Monday, August 5, 2013
Farmers Insurance is launching 15 15-second online videos created to provide consume ...
- Citi Expands 'Thank You' Loyalty Experiences
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2013
Citi is partnering with athletes and entertainers for its new lineup ...
- Do The Sexiest Brands Have To Pay For "It"?
Truth In Advertising, Jon Bond - Monday, August 5, 2013
The "it" of course is media. If you are a great bra ...
- Facebook Ads Undervalued In Attribution Models
Online Media Daily, Laurie Sullivan - Thursday, August 1, 2013
Many marketers already know that flaws exist in ad measurement attribution model ...
- WPP's Geometry Has Sweet New Digs In New York
MAD, Steve McClellan - Wednesday, July 31, 2013
In June WPP said it was bundling several existing activation specialist uni ...
- Farmers Insurance Revamps Logo
Marketing Daily, Tanya Gazdik - Wednesday, July 31, 2013
Farmers has unveiled a new corporate logo that aims to connect t ...
- CMO Council Launches Site For Content Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
The CMO Council has launched a Content ROI Center Web site, offeri ...
- Discovery Familia Launches Experiential Marketing Campaign
MediaDailyNews, Erik Sass - Wednesday, July 31, 2013
Discovery Familia is targeting Hispanic mothers and children with a new experienti ...
- Marketing In The Middle
Performance Marketing Insider, Gord Hotchkiss - Thursday, August 1, 2013
In case you haven't heard, email is dead. In fact, it's di ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- Allan To AddThis CMO
Online Media Daily, Fern Siegel - Tuesday, July 30, 2013
AddThis, a large online social infrastructure and analytics platform, has named Sco ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- 5 Ways To Improve Viewability
Online Media Daily, Sheila Buckley - Tuesday, July 30, 2013
There has been a call for more creativity in the industry ...
- Kontera Adds Content Discovery Tool To Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 30, 2013
Kontera, a content marketing platform, today added a self-serve content discovery to ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...
- Smartphone Shipments Up 53%, Apple iPhone Sales Rebound
Online Media Daily, Mark Walsh - Friday, July 26, 2013
Smartphone shipments globally surged 53% in the second quarter, with Apple seei ...
- TotalProtect Home Warranty Debuts TV Effort
Marketing Daily, Tanya Gazdik - Friday, July 26, 2013
TotalProtect Home Warranty is launching its first TV campaign, targeting new homeowner ...
- Big Differences In RTB Marketers
Online Media Daily, Wayne Friedman - Thursday, July 25, 2013
Big differences are evident when it comes to the type of advertise ...
- Pet Spending Passes $60 Billion
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2013
Consumer spending in the U.S. pet market will reach $62 billion ...
- Kimpton Hotels Partner With Public Bikes
Marketing Daily, Tanya Gazdik - Tuesday, July 23, 2013
With bike commuting and recreation at an all-time high, Kimpton Hotels ...
- Singapore Airlines Launches Video Contest
Marketing Daily, Tanya Gazdik - Monday, July 22, 2013
Singapore Airlines is launching a consumer video contest that aims to dri ...
- ASICS, Brooks Launch Running Tech
Marketing Daily, Sarah Mahoney - Sunday, July 21, 2013
"Taking a cue from Spotify, we wanted to do something unique a ...
- Airlines Fall Short On Reliability
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2013
Major airlines score well for appeal and loyalty, but fall short ...
- eBay's EEMS Integrates Agency, Marketing Services
Online Media Daily, Gavin O'Malley - Thursday, July 18, 2013
eBay this week is rolling out the closest thing yet to ...
- Content Marketing Potpouri
Research Brief, Jack Loechner - Friday, July 19, 2013
According to a Blog post by Wishpond, companies that blog have 5 ...
- Consumers Make Gut-Based Financial Decisions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2013
A paper that appears in the June 2013 issue of the Americ ...
- Advertising Investments Rise At Tech Companies
Online Media Daily, Laurie Sullivan - Wednesday, July 17, 2013
U.S. tech companies spent $723 million -- up 30% -- on advertisi ...