- MMA Adds Board Members
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Mobile Marketing Association has appointed several new board members to fi ...
- Internet Key Influence On Purchases
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Internet plays an important role in influencing new product purchases, especial ...
- Slow Economic Growth WIll Pressure Advertisers To Maximize ROI
MediaDailyNews, Steve McClellan - Friday, February 15, 2013
The world's richer economies, including the U.S. and the UK, can expe ...
- Sapient Revs Up 10%, Positive Outlook For 2013
Online Media Daily, Steve McClellan - Thursday, February 14, 2013
Boston-based marketing services and consulting company Sapient reported a nearly 12% reven ...
- Scaling Content: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
Smartphones and tablets now drive one out of every three minutes spe ...
- Marketers Advised To Ramp Up Mobile, Key To Expansion
Online Media Daily, Mark Walsh - Thursday, February 14, 2013
Marketers would do well to ramp up investment in mobile this yea ...
- Pet Owners Love Valentine's Day
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2013
Pet owners are more likely to celebrate Valentine's Day, according to Exponenti ...
- Maxus Taps Stokes As Global Business, Marketing Director
MediaDailyNews, Steve McClellan - Wednesday, February 13, 2013
WPP's Maxus has tapped Richard Stokes for the role of global n ...
- Brands Profit By In-Store, Word-Of-Mouth Marketing
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Getting awareness for one's brand is still a tricky formula. But t ...
- Facebook PMD Applicants On Hold Pending New Criteria
Online Media Daily, Mark Walsh - Wednesday, February 13, 2013
Facebook has closed its Preferred Marketing Developer (PMD) program to new applican ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Raw, Karlene Lukovitz - Thursday, February 14, 2013
Coca-Cola is scheduled to air a special, "open-sourced" Valentine's Day ad tonig ...
- Purina Debuts Spot During Westminster Show
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2013
Purina Pro Plan dog food debuted a consumer-generated TV spot during o ...
- Silverpop, EPIServer Integrate Platforms
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2013
Silverpop partnered with EPIServer to improve content delivery and targeting. ...
- Trojan Takes A New Spin On Sex Ed
Marketing Daily, Tanya Gazdik - Monday, February 11, 2013
Trojan is marking Condom Awareness Week with an innovative promotion. The compa ...
- Gevalia Offers Single-Serve Samples Via Facebook App
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
For Valentine's Day, Gevalia coffee is offering free samples of its n ...
- ExactTarget's Lacy: Embrace The Data
Raw, Steve McClellan - Tuesday, February 12, 2013
If headlines were accurate, lots of channels (Twitter), job functions (CMOs) a ...
- Meet "Omni-Channel" Marketer Nomi
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 11, 2013
With the help of $3 million in seed funding, Nomi made i ...
- Email Marketing Works
Research Brief, Jack Loechner - Monday, February 11, 2013
According to a quick data study by Docstoc, 94% of all intern ...
- DataXu Secures $27M In Venture Capital, Targets Global Software
Online Media Daily, Laurie Sullivan - Thursday, February 7, 2013
Thomvest Ventures, a venture capital group headed by founder and managing direct ...
- NBA, Sean Jean And Macy's Sign Multi-Year Deal
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The NBA has teamed up with Sean John and Macy's for ...
- Kosher Media Network, jmarketing Merge
MediaDailyNews, Fern Siegel - Wednesday, February 6, 2013
Kosher Media Network, publisher of Joy of Kosher and JoyofKosher.com, the world ...
- Definition 6 Launches Unified Communications Group
Online Media Daily, Fern Siegel - Wednesday, February 6, 2013
Marketing agency Definition 6 has launched its Unified Communications Group, which pu ...
- Sergeant's, Steve Dale Join Forces For Contest
Marketing Daily, Tanya Gazdik - Wednesday, February 6, 2013
Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joini ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- TapSense Launches M3 Cloud
Online Media Daily, Fern Siegel - Wednesday, February 6, 2013
TapSense has launched M3 Cloud, a marketing platform for retail apps, whi ...
- Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge
Online Media Daily, Laurie Sullivan - Tuesday, February 5, 2013
Some 54% of companies participating in the Marketing Budgets Report expect ...
- Spredfast Raises $18M, Expands Tech Platform To Enhance Marketing
Online Media Daily, Gavin O'Malley - Tuesday, February 5, 2013
Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 millio ...
- Correction To Recent "Around The Net" Item
Raw, Karl Greenberg - Wednesday, February 6, 2013
Andy Gibson heading to Bacardi Limited as CMO (not Diageo) ...
- Grey Taps NYC & Co.'s Reiss As CMO
MediaDailyNews, Joe Mandese - Monday, February 4, 2013
Jane Reiss has joined WPP's Grey New York as executive vice preside ...
- Avoiding The Wrong Kind Of Customer
Online Spin, Matt Straz - Monday, February 4, 2013
Any product must have market appeal in order to gain customers, b ...