- Tobaccowala: 'Everything You Buy Is Based On A Story'
Mediapsssst, Richard Whitman - Thursday, January 28, 2021
Which is part of the reason the former longtime Publicis Groupe executi ...
- Certified Diverse Ad Industry Suppliers More Than Doubles
Research Intelligencer, Joe Mandese - Thursday, January 28, 2021
The number of advertising and marketing services providers certified as being diver ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest differen ...
- COMvergence Reports Smaller And Fewer Marcom M&A Deals in 2020
MAD, Steve McClellan - Tuesday, January 26, 2021
Total M&A deals in the marketing communications space fell for the fif ...
- Quick-Change Artists: Why Brands Are Turning To Agile Marketing
Email Insider, Ray Schultz - Tuesday, January 26, 2021
Agile marketing involves the ability to scale up as required. This abili ...
- Politics Aside, Here's What Marketers Can Learn From The Inauguration
MAD, Christa Carone - Friday, January 22, 2021
I watched the well-executed (and peaceful, thank goodness) ceremonies through the le ...
- BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers
Marketing Daily, P.J. Bednarski - Friday, January 22, 2021
FTC settled 3 cases against ticket brokers using sophisticated technology to bypa ...
- Giving An Epidemiological Meaning To Passing The Olympic Torch
RTBlog, Joe Mandese - Monday, January 25, 2021
With new coronavirus variants proving more contagious, some are questioning whether ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketi ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- Amazon Taps Bigalow From Fox, For Devices OTT Partner Marketing
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
Bigalow will support joint marketing efforts between Amazon and content providers su ...
- You & Mr Jones Completes $260 Million Series B Funding
Mediapsssst, Richard Whitman - Thursday, January 14, 2021
The company, founded by former Havas Group CEO David Jones has ju ...
- Bed Bath & Beyond Hires New Agencies, Taps Two Agency Vets To Bolster Marketing Ranks
MAD, Steve McClellan - Wednesday, January 13, 2021
The moves follow the unveiling last fall of the company's "recovery pla ...
- 18 Ways To Improve Your Marketing In 2021
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Marketing has changed, between the COVID-19 pandemic and technology and regulatory change ...
- Marketing All-Star: Ciara Dilley
MediaPost All Stars, Steve Ellwanger - Tuesday, January 5, 2021
Even before COVID-19, product innovation in the CPG space was hyper competiti ...
- What to Look for in 2021: Empowerment and Positivity
MAD, Rick Milenthal - Monday, January 4, 2021
Though it was not the year anyone foresaw - and certainly n ...
- Verizon Media Exec Offers Ad-Tech Forecast
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Email is the de facto successor to the cookie, says Ivan Markma ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by ...
- Affiliate Channels, Ranked And Rated
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer inte ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New Hires
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
Combining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sale ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligen ...
- Solid Gold Benchmarks: Who Scores The Best Email Metrics Worldwide
Email Insider, Ray Schultz - Monday, December 14, 2020
The Americas have the lowest unsubscribe rates, but they pull the medi ...
- ANA Pivots On Marketing 'Word of the Year'
MediaDailyNews, Joe Mandese - Monday, December 14, 2020
"Pivot" has been named the marketing word of the year for 202 ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflecti ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- How To Remain Compliant With GDPR
Around the Net in Email, Ray Schultz - Friday, December 11, 2020
There has been much talk about GDPR. But do marketers understand i ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to adverti ...