- Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
Sparks & Honey's new report puts significant dimensions around the potential ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- McCann Research Drives New ANA Talent Recruitment Effort
Mediapsssst, Richard Whitman - Thursday, November 14, 2019
The ANA has unveiled a new campaign to help persuade college ki ...
- Co:collective Launches 'Purpose' Practice
MAD, Larissa Faw - Wednesday, November 13, 2019
The new unit, led by practice leader Kit Krugman, is dubbed Organizati ...
- Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company
MediaDailyNews, Wayne Friedman - Thursday, November 7, 2019
Nielsen Holdings is splitting into two companies -- one focused on marketi ...
- Audio Content, Screenless Devices Provide Important Opportunities For Marketers
Publishers Daily, Melynda Fuller - Thursday, November 7, 2019
According to a new study, over half of Americans report listening ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling throu ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- Forecast Predicts Advertising/Marketing Pacing The Overall Economy
Research Intelligencer, Joe Mandese - Thursday, October 31, 2019
While traditional media will continue to lag overall economic growth, total ...
- VidMob Speaks Out About Its Not-For-Profit Division, Platform Used By YSFR To Launch Grassroots Fund-Raising Campaign
Digital News Daily, Laurie Sullivan - Tuesday, October 29, 2019
Last year, VidMob launched a not-for-profit division that works with charities. I ...
- The Great American Love Affair: B2B Sales And Marketing
Email Insider, Ray Schultz - Monday, October 28, 2019
Sales and marketing are well aligned in most companies -- but th ...
- Digital Assistant Accuracy Rates Decline
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2019
Accuracy seems to have declined in the past three years for mo ...
- Trump Branding Put On Ice At New York Skating Rinks
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 24, 2019
The Trump Organization still runs two Central Park rinks, but the Tru ...
- Harry's Flamingo Gets Personal With Bush 2020 Campaign
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2019
If you're looking for clever puns and wink-wink personal grooming language fr ...
- P&G Tops Expectations As It Focuses On Household Staples
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 23, 2019
Thanks to higher prices and a revamped product line, Procter & Gamb ...
- Making Fun Of Yourself In B2B
Around the Net in Email, Ray Schultz - Tuesday, October 22, 2019
Mailchimp has made fun of itself by setting up nonsensical brands wi ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks Off
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
FanDuel and DraftKings have placed more commercial airings with estimated higher nation ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Former UM President Named MilkPep CEO
MAD, Larissa Faw - Tuesday, October 8, 2019
Yin Rani brings nearly 25 years of integrated marketing experience from bo ...
- Is B2C Marketing Really Different From B2B Marketing?
Media Insider, Cory Treffiletti - Wednesday, October 9, 2019
To be honest, I think the demarcation is unnecessary. Marketing is abo ...
- Ad Industry Forms Global Cross-Measurement Coalition
MAD, Larissa Faw - Friday, October 4, 2019
Adland is joining forces with a new global initiative developing a mo ...
- 9thWonder's Consumer X Transcends Multicultural Marketing
MAD, Larissa Faw - Thursday, October 3, 2019
9thWonder is introducing a new practice focused on demographics outside of tradition ...
- Shopify Marketing Partners With Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
The partnership follows a list of marketing services available today in Shopi ...
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020
MediaDailyNews, Melynda Fuller - Tuesday, October 1, 2019
As B2Bs compete with more convenient and aggressive consumer-focused experiences, they ha ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand h ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers fr ...