- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to genera ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
Performance Marketing Insider, Laurie Sullivan - Monday, April 26, 2021
Will more ad dollars be pushed into affiliate marketing as Google, Appl ...
- Sling TV Is Raising Prices, But Lowering National TV Marketing Spend
Television News Daily, Wayne Friedman - Wednesday, April 21, 2021
Sling Orange and Sling Blue packages typically sell for $35 per mon ...
- Google Tests Ad Relevance Survey In Gmail Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Google is using data from an ad usefulness survey run in Gma ...
- Unilever Marketing Chief Conny Braams Joins WFA Leadership Team
MAD, Steve McClellan - Monday, April 19, 2021
Her appointment and others are being disclosed on the eve of th ...
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
Television News Daily, Wayne Friedman - Monday, March 29, 2021
More than half the total estimated TV marketing for premium streamers com ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
A Clutch survey finds that 60% think emojis are unprofessional when us ...
- Mondelez: Empathy Is The New Personalization
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Shift from personalization to empathy was a competitive step, since other C ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketi ...
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketi ...
- Fox's 'Loyal Opposition' Is Just Loyalty To A Good TV Marketing Scheme
TV Watch, Wayne Friedman - Wednesday, March 10, 2021
Advertisers generally don't care about marketing themes. But they do care wh ...
- Top Executives Named At Marketing Tech Companies
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Jonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Majority Agency Partner Says Data Tells The Story, Inspires Creative
Data & Programmatic Insider, Laurie Sullivan - Monday, March 8, 2021
Celebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmi ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services
Search & Performance Marketing Daily, Joe Mandese - Tuesday, March 2, 2021
Few services benefited more from the COVID-19 pandemic in 2020 than onli ...
- How To Create An Email Marketing Sequencing Strategy
Around the Net in Email, Ray Schultz - Tuesday, March 2, 2021
Email is only as good as its sequencing. Here are ways ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CRO
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
The martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- 2021 Will Be Unpredictable, But It Doesn't Have To Be Unplanned
Search & Performance Marketing Daily, Jason Hartley - Tuesday, March 2, 2021
2020 taught us how to make agile, data-powered decisions, with insight in ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outside ...
- Deep Digital: How Customer Engagement Changed During The Pandemic
Email Insider, Ray Schultz - Thursday, February 25, 2021
Most brands worldwide say they would have been severely hurt last ye ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- Study: Clear Corporate Purpose Strongest Draw For Marketing Talent
Mediapsssst, Richard Whitman - Tuesday, February 23, 2021
Working for firms with strong brands and companies with "a solid tra ...
- Truliant Federal Credit Union Promotes Tricia Beeker To Senior Director Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Beeker is responsible for all marketing communications and strategic planning. ...
- Can Voice-Based Social-Media Apps Help TV Marketers?
TV Watch, Wayne Friedman - Monday, February 15, 2021
Clubhouse, a new social-media platform, is voice-driven. There may be advantages he ...
- MMA Forms CDO Board, Taps GSK's Speichert To Chair It
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
The Mobile Marketing Association, which has gradually transformed its board to ...
- B2C Brands Felt Need To Speak Out On Issues Last Year: Study
Email Marketing Daily, Ray Schultz - Thursday, February 11, 2021
COVID-19 caused 87% of companies to change their strategy, Iterable reports. ...