- Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Stephen Yap, who led Google Marketing platform in the Americas, has le ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2025
It characterized a first-half marketing mix modeling effort as a "major n ...
- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2B
MediaDailyNews, Colin Kirkland - Thursday, January 30, 2025
LinkedIn increased its revenue over the course of 2024, according to ...
- Google AI Lets Users Ask Local Businesses Questions Based On Intent
Performance Marketing Insider, Laurie Sullivan - Friday, January 31, 2025
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Brand And Performance Are Codependent - Here's Why
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2025
New research shows spending patterns had little to do with making bran ...
- Hearst Names PMG As Its Creative/Media Agency
Publishers Daily, Ray Schultz - Monday, January 27, 2025
The first campaign is set to debut next month in Hearst newspap ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Marketer Of The Year: Lisa McKnight
Agency of the Year, Steve Smith - Monday, January 27, 2025
Under Lisa McKnight's leadership of both the Barbie brand and as chi ...
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
LinkedIn is updating its ad attribution models with a new hybrid attributi ...
- How This Kenvue Exec Is Shining A Light On The Beauty Industry
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 22, 2025
Have you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows th ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business Strategy
Email Insider, Ray Schultz - Wednesday, January 22, 2025
Email is the top channel among both prospects and vendors, Sopro repo ...
- The Trend Mill: 5 Predictions For Marketing In 2025
Email Insider, Ray Schultz - Tuesday, January 21, 2025
Loyalty declined in 2024 as consumers sought lower prices. But customers wi ...
- Nailing 2025: The Marketing Agenda For The New Year
Email Insider, Ray Schultz - Friday, January 17, 2025
AI and data are two of the major priorities for this yea ...
- Decision Counsel Names Felix President
People on the Move, Fern Siegel - Tuesday, January 14, 2025
Benjamin Felix is responsible for driving strategic initiatives and accelerating growth. ...
- Monogram Caps First Year With VAI Resort Win
MAD, Fern Siegel - Friday, January 10, 2025
The Las Vegas agency is laser focused on luxury hospitality. ...
- Harbour Group Selects 2 Ad Execs For New Roles
MAD, Fern Siegel - Thursday, January 9, 2025
Charlie Canetty-Clarke is its group new business director. She joins from Digi ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Top News Roundups Share Provocative Vibe
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 31, 2024
The most-read roundup focused on a study that showed consumers are ingesti ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCs
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2024
Akkio, an AI data platform for ad agencies, earlier this year releas ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week Comeback
Television News Daily, Wayne Friedman - Monday, December 30, 2024
National TV ad spend for major movie studio marketing is down 2 ...
- Holiday Haul: Retail Spending Grew This Year, And Online Even More
Email Insider, Ray Schultz - Friday, December 27, 2024
Consumers sought deals and shopped right up to the last minute, Masterca ...
- Driving Metrics: Hearst UK's Email Battle Plan
Email Insider, Ray Schultz - Tuesday, December 24, 2024
The campaign for Hearst UK fueled 11 new newsletter products. ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Alloy Appoints Riley To Lead Marketing, Strategic Growth
MAD, Fern Siegel - Thursday, December 19, 2024
A 15-year marketing vet, Riley previously worked at Code and Theory. ...