Tag results for "marketing"
- Disney Gamifies ESPN With 'Football Island' Launch In FortniteAs part of its $1.5 billion investment in Epic Games, Disney ...
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?Netflix marketing costs amounted to $642.9 million vs. $558.7 million a ye ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- The CDP Dare: Are You Using Too Many Platforms - And Are They Working?Few companies feel their customer data platform meets all of their need ...
- Google's NotebookLM: A Conversation With 'Customer Zero'Google's Sarah Kennedy this morning pitched the ANA on trying its n ...
- Microsoft's Next Steps For Autonomous AI AgentsNow Microsoft is using AI to help companies create AI agents th ...
- NBCU Marketing Chief Has Big Regrets About Promoting Trump: Anyone Else?John Miller, former CMO of NBCU Television Group, has deep contrition ov ...
- IPG Unveils Interact Operating SystemIPG is calling the enhanced version of the platform unveiled in Februa ...
- TikTok Looks To Boost Live Shopping Via British Beauty Council PartnershipBeauty brands have had the most luck on the shopping platform, offeri ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed EventsLinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- Stand At Attention? Not Enough When It Comes To TV, Media AdvertisingAccording to a report from the ARF with Kroger Precision Marketing, the ...
- Straight From The Source: Unifying Data Within A Single Data WarehouseThe new engagement platform eliminates the need for working with separate CD ...
- LinkedIn Sees Steady Rise In C-Suite UsersIn the U.S., there has been a 35% increase in C-suite professiona ...
- Founder (With A Sense Of Humor) Launches Hype AI For In-House MarketingYep, in the over-hyped world of artificial intelligence Chris Curtis has launch ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New StarsThe consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: ReportPQ Media's findings show the B2C and B2B sectors both grew 9. ...
- Cheil UK Taps Wichmann-Bruun To Oversee Client ServicesShe is charged with supervising account management, project management, marketing and n ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are MadeAdobe has released AI tools that advertisers and creators can use ...
- How This Penguin Random House Exec Keeps Her Finger On The Pulse Of Today's TrendsPenguin Random House's senior director of advertising, Rochelle Clark, dives into t ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, TargetingInstacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Luquire Selects Levine As First CMOThe move follows a restructuring of the company and new revenue gro ...
- Bowing Out: Consumers Are Quick To Unsubscribe From EmailsMost consumers will opt out if they get four messages from t ...
- Ingredient Taps Horgen As Senior Director Content StrategyHorgen joins from the 'Star Tribune,' where he began as a repor ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?TV news networks' powerful video messages can speak volumes for consumers a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions DeclineWarner Bros. Discovery's Max was largely responsible for the decline in airin ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World ActionsA partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- More Americans Are Using Social Media To Find Their New Car: ReportA study finds 45% of Americans have expressed a willingness to purcha ...
- Bad Means BetterFinding value in low consumer satisfaction is not how marketers think. B ...
- Starr Agency Rebrands As TSC, Invests In AIKnown for its work with top tech companies, TSC also named Ashl ...
