Tag results for "marketing"
- B2B Oracle: AI Will Dominate In 2025B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Top News Roundups Share Provocative VibeThe most-read roundup focused on a study that showed consumers are ingesti ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCsAkkio, an AI data platform for ad agencies, earlier this year releas ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week ComebackNational TV ad spend for major movie studio marketing is down 2 ...
- Holiday Haul: Retail Spending Grew This Year, And Online Even MoreConsumers sought deals and shopped right up to the last minute, Masterca ...
- Driving Metrics: Hearst UK's Email Battle PlanThe campaign for Hearst UK fueled 11 new newsletter products. ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- Alloy Appoints Riley To Lead Marketing, Strategic GrowthA 15-year marketing vet, Riley previously worked at Code and Theory. ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Why This Michaels' Exec Continues Doing Everything To Create AnythingWhat gives your life purpose? For Liz Beerbugglin, it's the small, meaningf ...
- AI-Powered Marketing: Redefining Holiday Shopping in 2024 and BeyondAI innovations are helping brands stand out this holiday season with smart ...
- Elections Are About Marketing, Not Policy -- Will Dems Ever Get That?Selling a candidate is no different than selling socks, soap, or sod ...
- A Tail (SIC) Of Two Media-Buying IndustriesA very, very short one, and an increasingly long one. ...
- Trade School Selects Choi To Lead Creator Strategy, MarketingAtlanta-based Trade School, which launched in 2020, is a sister agency ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But BoringWhat's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- TikTok Shop Hits $100M In Black Friday SalesOn Black Friday, TikTok's in-app ecommerce platform garnered over $100 million ...
- ANA Names 'AI' The Word Of The Year, AgainFor the second consecutive year - and the third time in ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible PossibleI had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- Premium Streamers Slow Fall National TV Ad Spend By 30%National TV marketing for streamers is down 29% to $149.2 million ...
- Quad/Graphics Names Havas' Maleeny Chief Client Strategy/Integration OfficerHe will lead Quad's efforts to add new clients and expand t ...
- The Long Game, Why Dentsu Is Advising Clients To Play ItAs I read Dentsu's latest report about gaming, it seemed part manifest ...
- The Email Power Elite: The 3 Levels Of Marketing SophisticationIs your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- Microsoft Gives Away $1M To Use BingIn its latest move to gain market share for Bing, Microsoft announc ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, ProductsPodcasts have become popular ad and marketing tools for brands to promo ...
- Trump Expected To Derail A Google BreakupGoogle and the Department of Justice this week each submitted their respecti ...
- Valtech Names Narang Executive Director, AmericasBefore this, she was Chief Growth Officer at StrawberryFrog. ...
- TikTok Updates Marketing Educational ProgramTikTok is expanding the resources it provides for marketers and agencies looki ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And CloudsAn Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- Google Wraps AI Future In Imperceptible WatermarksThe watermarks are embedded directly into AI-generated images, audio, text and vide ...
