Tag results for "marketing"
- EU Commission Launches InvestAI Initiative, Urges Open-Source ApproachThe InvestAI initiative includes a European fund of EUR20 billion for ...
- Pinterest Reports First $1B Quarter, Record UsageIn Q4, Pinterest made $1.15 billion in revenue, bringing its yearly reven ...
- Amazon Q4 Ad Sales Jump 18% To $17.3BAmazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- Tech Teammates: Firms Line Up To Drive Global PersonalizationMovable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into SuccessTo all the working moms out there-have you cracked the code ...
- The AI State Of Mind: Brands Are Reasonably Sure They Are Good At ItEmail comes in a close second in the most effective uses ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion NetworkStephen Yap, who led Google Marketing platform in the Americas, has le ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
- Wildfire Systems Launches 'Distributed' Commerce NetworkTristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2BLinkedIn increased its revenue over the course of 2024, according to ...
- Google AI Lets Users Ask Local Businesses Questions Based On IntentLead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty"Early pacing data in 2025 shows that brands are starting to tr ...
- How This Paramount+ Data Pro Makes It WorkDid you ever land your "dream job" only to discover it wasn ...
- Investments In Connected Commerce, Tech Stacks Rise To $585BWinterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google Releasing Free Marketing Mix Model To AllA certified partner program with measurement experts trained to support advertisers ...
- Brand And Performance Are Codependent - Here's WhyNew research shows spending patterns had little to do with making bran ...
- Hearst Names PMG As Its Creative/Media AgencyThe first campaign is set to debut next month in Hearst newspap ...
- Super Bowl's Growing Media Mix: A Complicated PlayThe broader view shows 77% using some digital media access throughout t ...
- Marketer Of The Year: Lisa McKnightUnder Lisa McKnight's leadership of both the Barbie brand and as chi ...
- LinkedIn Updates Attribution Model, Provides New Ad Response InsightsLinkedIn is updating its ad attribution models with a new hybrid attributi ...
- How This Kenvue Exec Is Shining A Light On The Beauty IndustryHave you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows th ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business StrategyEmail is the top channel among both prospects and vendors, Sopro repo ...
- The Trend Mill: 5 Predictions For Marketing In 2025Loyalty declined in 2024 as consumers sought lower prices. But customers wi ...
- Nailing 2025: The Marketing Agenda For The New YearAI and data are two of the major priorities for this yea ...
- How This JPMorgan Chase Exec Continues Making More Of What's HersWhat's the biggest challenge you've ever faced? For JPMorgan Chase's Annie Stickne ...
- Decision Counsel Names Felix PresidentBenjamin Felix is responsible for driving strategic initiatives and accelerating growth. ...
- Monogram Caps First Year With VAI Resort WinThe Las Vegas agency is laser focused on luxury hospitality. ...
- Harbour Group Selects 2 Ad Execs For New RolesCharlie Canetty-Clarke is its group new business director. She joins from Digi ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing AdsStreaming marketing airings on TV commercial content were down 21% to 207,22 ...
- B2B Oracle: AI Will Dominate In 2025B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
