• by Fern Siegel , March 6, 2025

Apply Digital has acquired New York-based personalization and marketing technology agency Ragnarok.

Financial terms were not disclosed.

The acquisition is expected to strengthen Apply Digital’s multichannel marketing capabilities. Ragnarok will utilize Apply Digital’s strategy and engineering expertise. 

The collaboration means stronger integration with enterprise MarTech, platforms such as Braze, Segment, Mixpanel, Hightouch and Iterable.

Gautam Lohia, co-founder and CEO of Apply Digital, said: “This partnership enables us to offer services to clients that go beyond building best-in-class digital experiences and products, it means we can support clients with proven customer engagement and data-driven marketing strategies, all integrated into one seamless solution.”

Ragnarok, founded in 2012, works in various arenas, such as ecommerce, retail, SaaS, media and fintech. Its client roster includes Dropbox, Upside and A+E Networks. Apply Digital works with brands such as Kraft Heinz, the NFL and The Very Group.

Spencer Barrett, co-CEO/founder of Ragnarok, said the greater access to data and improved personalization is an opportunity for growth. “The deal doesn’t just benefit clients, this is an exciting step forward for our teams. We will all benefit from exposure to new skills, broader markets, and fresh opportunities to innovate.”