Decision Counsel, a B2B
content-marketing agency in Berkeley, California, named Benjamin Felix president and Mike Swainey an executive strategist.
The agency develops growth strategies and product marketing frameworks for clients, including DC Counts, TransUnion, Avid and S&P Global.
Sal Fuentes, CEO-founder of Decision Counsel, said: “Ben’s leadership experience in data, insights and the revenue growth arenas, combined with Mike’s strategic marketing and ABM acumen, will be invaluable in propelling our company into its next phase of growth."
Prior to rejoining the
company, Felix served as a CMO Advisor for Digital Commerce Global and the Chief Marketing Officer for commerce intelligence and activation platform Stackline.
Swainey held leadership roles in strategy, client services and business development at numerous agencies, including Intelligent Demand, The Integer Group and Doner.
advertisement
advertisement