• by Fern Siegel , December 19, 2024

Alloy, an agency that specializes in integrated marketing for tech brands, tapped Frances Riley as vice president of strategic growth. She will lead marketing, sales and partnerships.

A 15-year marketing vet, Riley previously served as the director of strategic accounts at Code and Theory, working with clients in the financial services, entertainment, telecommunications and healthcare sectors.

Throughout her career, Riley has managed high-profile accounts, such as AT&T, PwC, Yeti, L’Oréal and UPS.

Raj Choudhury, Alloy’s CEO, said: “Technology brands are facing strong macro dynamics — ranging from artificial intelligence to booming private markets. There are massive challenges and opportunities out there. Frances’ experience will be integral in helping us achieve our goals in this ever-evolving landscape.”

Alloy is a 12-year-old Atlanta agency. Client work includes Paysend, S&T Bank and Quickbase.

Riley said she was drawn to the agency's “ethos and its unique value proposition. At the heart of what we do is a dedication to growing alongside our clients through imagination, intelligence and intent.”