Tag results for "marketing"
- Adobe Forecasts Nearly $241B In U.S. Online Holiday SalesU.S. online sales are expected to hit $240.8 billion overall - ...
- A $5 Million Budget Is EnoughCMOs often lament they need twice that, at least, to stand apa ...
- Putting The Customer On The Map: How Brands Track The JourneyCustomer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Test Drive: New Equinox Emphasizes Truck AttributesThere's a reason Chevrolet has sold more than 3 million units ...
- Channel Your Success: The More You Test, The Better You'll DoBrands using three or more channels enjoy a higher return on ...
- ACC Acquires Majority Stake In DKCDKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- Trump Media Faces Voter And Shareholder Marketing SpinThe value of Trump Media is now $3 billion. Trump owns mo ...
- On The Radar: How Retailers Can Use Geo-Tracking For TargetingThe new service allows marketers to send emails, texts and notifications ...
- HubSpot's Latest Tech Launch Reveals Why Google Wanted ItHubSpot has announced updates to its Marketing Hub and Content Hub platfor ...
- The Search For Truth In AdvertisingMy kids believe all channels equally, and it is my job ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- How This Evins Communications' Exec Plays To WinJacqueline Long reveals her two secret weapons. The first is her curiosit ...
- SMBs Face Inflation Troubles, As Consumers Reduce SpendingPressures around inflation and the state of the economy are causing conce ...
- Out To Lunch: The Best Times To Reach People In Their OfficesOut of Office replies leap during the holidays and summer, ZoomInfo repo ...
- Meta Expands Its Reminder Ads Via Marketing APIMeta has updated its Reminder Ads on Instagram via the Marketing AP ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open JobsAI marketing assistant is the fastest-growing job in marketing, with a project ...
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Angela Zepeda Named X's First Global Head Of Marketing Since Musk TakeoverAfter leaving Hyundai this past month, Angela Zepeda has joined X ...
- B2B Gets AI: Marketers Want To Use It For PersonalizationAlmost half of B2B brands personalize their email marketing, ON24 reports. ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their CopyEmail is the most effective channel for converting customers, Unbounce reports. ...
- MarketBridge Combines With Four Firms In U.S., CanadaPrivate equity firm RTC acquired stakes in MarketBridge, Fama PR, Intelisent a ...
- The Content Divide: Few Brands Say They're Very Good At ItAlthough brands are increasingly using AI for content marketing with high hope ...
- Recovery Is An Asset, Not A LiabilityAs a recovering alcoholic, I understand the role feelings play in shapi ...
- Aussie Agency Society Opens Chicago OutpostSociety U.S. is led by marketing vet Katie Rosholt. ...
- How Growth-As-A-Service Platforms Can Propel B2B BusinessesGrowing a B2B business is complicated. That's not new. But deploying Ga ...
- How This Strawberry Frog Exec Is Leading With PurposeRasika Narang shares her journey from her early days in India ...
- Why GenAI: Most Marketers See Benefits, But Face IssuesEmail copy is the second-most used function of generative AI, Skyword repo ...
- A Lesson For B2B: Marketers Are Told Not To OverreachComplex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- AAF's Hall Of Achievers This Year Includes Hollywood's Issa RaeIssa Rae has been awarded the organization's second annual Cultural Force Awar ...
