- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Why This Michaels' Exec Continues Doing Everything To Create Anything
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 8, 2025
What gives your life purpose? For Liz Beerbugglin, it's the small, meaningf ...
- AI-Powered Marketing: Redefining Holiday Shopping in 2024 and Beyond
MAD, Romain Lerallut - Thursday, December 12, 2024
AI innovations are helping brands stand out this holiday season with smart ...
- Elections Are About Marketing, Not Policy -- Will Dems Ever Get That?
Red, White & Blog, James Forr - Friday, December 13, 2024
Selling a candidate is no different than selling socks, soap, or sod ...
- A Tail (SIC) Of Two Media-Buying Industries
Planning & Buying Insider, Joe Mandese - Tuesday, December 10, 2024
A very, very short one, and an increasingly long one. ...
- Trade School Selects Choi To Lead Creator Strategy, Marketing
MAD, Fern Siegel - Friday, December 6, 2024
Atlanta-based Trade School, which launched in 2020, is a sister agency ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, December 11, 2024
What's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- TikTok Shop Hits $100M In Black Friday Sales
MediaDailyNews, Colin Kirkland - Thursday, December 5, 2024
On Black Friday, TikTok's in-app ecommerce platform garnered over $100 million ...
- ANA Names 'AI' The Word Of The Year, Again
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
For the second consecutive year - and the third time in ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 3, 2024
I had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- Premium Streamers Slow Fall National TV Ad Spend By 30%
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
National TV marketing for streamers is down 29% to $149.2 million ...
- Quad/Graphics Names Havas' Maleeny Chief Client Strategy/Integration Officer
MAD, Steve McClellan - Wednesday, November 20, 2024
He will lead Quad's efforts to add new clients and expand t ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- The Email Power Elite: The 3 Levels Of Marketing Sophistication
Email Insider, Ray Schultz - Wednesday, November 13, 2024
Is your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- Microsoft Gives Away $1M To Use Bing
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
In its latest move to gain market share for Bing, Microsoft announc ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- Trump Expected To Derail A Google Breakup
MediaDailyNews, Laurie Sullivan - Wednesday, November 6, 2024
Google and the Department of Justice this week each submitted their respecti ...
- Valtech Names Narang Executive Director, Americas
People on the Move, Fern Siegel - Monday, November 4, 2024
Before this, she was Chief Growth Officer at StrawberryFrog. ...
- TikTok Updates Marketing Educational Program
MediaDailyNews, Colin Kirkland - Friday, November 1, 2024
TikTok is expanding the resources it provides for marketers and agencies looki ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And Clouds
TV Watch, Wayne Friedman - Thursday, October 31, 2024
An Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?
TV Watch, Wayne Friedman - Tuesday, October 29, 2024
Netflix marketing costs amounted to $642.9 million vs. $558.7 million a ye ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- The CDP Dare: Are You Using Too Many Platforms - And Are They Working?
Email Insider, Ray Schultz - Thursday, October 24, 2024
Few companies feel their customer data platform meets all of their need ...
- Google's NotebookLM: A Conversation With 'Customer Zero'
Media 3.0, Joe Mandese - Thursday, October 24, 2024
Google's Sarah Kennedy this morning pitched the ANA on trying its n ...
- Microsoft's Next Steps For Autonomous AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Now Microsoft is using AI to help companies create AI agents th ...
- NBCU Marketing Chief Has Big Regrets About Promoting Trump: Anyone Else?
TV Watch, Wayne Friedman - Monday, October 21, 2024
John Miller, former CMO of NBCU Television Group, has deep contrition ov ...
- IPG Unveils Interact Operating System
MAD, Steve McClellan - Thursday, October 17, 2024
IPG is calling the enhanced version of the platform unveiled in Februa ...